Wests Tigers NRL side to launch social media app and TV channel

The National Rugby League side will use the app and TV station to broadcast breaking news to fans as well as provide sponsors with additional advertising opportunitiesfrom July 2014

A screenshot showing the XCast app and West Tigers TV portal.
A screenshot showing the XCast app and West Tigers TV portal.

West Tigers fans will be able to see what happens with their favourite National Rugby League (NRL) side in the off-season when its own TV station, and associated smartphone app, begins broadcasting in July.

The XCast app will broadcast West Tigers TV footage 24/7 from the XStudio in Kings Cross, Sydney and has been developed for iOS and Android devices by Moment Media founder, Ron Creevey. A self-confessed West Tigers fanatic and team sponsor, Creevey told CMO fans will get access to breaking news, such as if one of the West Tigers players breaks the NRL salary cap, player interviews, and off-season footage such as the players training for the 2015 season.

The new TV station won’t, however, broadcast matches as the rights to these games are held by Channel 9 and Foxtel.

“For us, it’s not about the 2014 NRL season, it’s a long-term relationship with the West Tigers,” Creevey said. “If there is any breaking news from the West Tigers camp, fans will get to watch it live. The XCast app will store content, similar to YouTube.”

According to Creevey, high-profile sports teams such as the Manchester United soccer team have their own dedicated TV channel.

“The benefit for the West Tigers fans is the [TV] studio to create content. XCast will send a notification to the subscriber or follower that the [West Tigers] live broadcast is streaming. They click on the link and watch that broadcast.”

Creevey added West Tigers TV will give the club’s sponsors new ways to “attract eyeballs” while opening up additional sponsor advertising opportunities such as product placement and branding on West Tigers TV. However, he agreed this needed to be done in a subtle marketing way as “young people don’t want to be told what to buy.”

“Advertorials are not worth it these days. Teenagers don’t read long articles, they like summarised quotes,” commented Creevey.

The link can be shared via Twitter and Facebook and content will be streamed inside those social network sites. “Fans won’t need to leave those networks to watch the live feed,” Creevey said. The XCast app will store historical footage, similar to YouTube, so fans can go back and watch their favourite player interviews. Players will also be able to post their own “G-rated content” to the app that has been signed off by West Tigers CEO, Grant Mayer.

NRL teams have stepped in to moderate their players’ use of social media after former Canberra Raiders fullback, Josh Dugan, posted pictures of himself on Twitter drinking beers the day after the Raiders lost to the Penrith Panthers in April 2013. Dugan also threatened fans with violence on Instagram.

Follow Hamish Barwick on Twitter: @HamishBarwick

Follow CMO on Twitter: @CMOAustralia, take part in the CMO Australia conversation on LinkedIn: CMO Australia, or join us on Facebook: https://www.facebook.com/CMOAustralia

Signup to CMO’s new email newsletter to receive your weekly dose of targeted content for the modern marketing chief.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

The purpose of purpose

Everyone knows the 4 P’s of marketing: Price, product, promotion and place. There is now a fifth ‘P’ in the marketing mix.

What does it take to be an innovation leader?

To thrive in an increasingly complex and unpredictable new world, organisations will need to innovate, and leaders will require the necessary skills to do so. Here,

Evette Cordy

Co-founder, Agents of Spring

3 marketing mistakes to overcome when courting prospective customers

Marketing that urges respondents to ‘buy now’ is a little like asking someone to marry you on your first date. At any time, only 3 per cent of the market is looking for what you’re selling, so the chances of your date randomly being ‘The One’ is pretty slim.

Sabri Suby

Founder, King Kong

An article largely re-purposed from things other people have said 5+ years ago – what's more, they said it better.

hogwash

The purpose of purpose - Brand science - CMO Australia

Read more

talking about the 4 p's:https://www.tripleclicks.co...

kigoma divin

The purpose of purpose - Brand science - CMO Australia

Read more

Interesting blog, good information is provided regarding Design Thinking For Business Strategy. Was very useful, thanks for sharing the b...

Tanya Sharma

Is design thinking the answer for the next generation of marketing?

Read more

Hi all,Good Post! Thank you so much for sharing this pretty post, it was so good to read and useful to improve my knowledge as updated on...

Jules john

To DMP or not to DMP? - Marketing automation - CMO Australia

Read more

Red Agency YouGov Galaxy Report, February 2019 Predictors Study. https://redagency.com.au/re...

Vanessa Skye Mitchell

DNA-based marketing: The next big thing?

Read more

Latest Podcast

More podcasts

Sign in