Amazon teams with Twitter to turn hashtags into shopping shortcuts

The e-retailer's #AmazonCart initiative lets consumers buy stuff just by tweeting a hashtag.

Whimsically purchasing nonsense you don't need from Amazon just isn't easy enough. One-click ordering, two-day shipping--or same-day delivery if you're lucky--are fine, I guess, but now Amazon is letting consumers add items to their shopping cart straight from Twitter. All it takes is a hashtag.

The new Twitter partnership, called #AmazonCart, lets users reply to tweets containing Amazon links with the aforementioned hashtag. If a consumer's Twitter and Amazon accounts are connected, Amazon will drop the item in your cart.

The hashtag doesn't complete the transaction. Consumers have to sign in to Amazon to actually finalize the order.

Related: Amazon: No CMO, no CIO, just a culture based on customer engagement and technology

Amazon isn't the first company to turn hashtags into buying opportunities, but is by far the largest. American Express last year partnered with Twitter to let its cardholders sync their credit cards and Twitter accounts. Using an AmEx-approved hashtag unlocks discounts or special offers. Starbucks also works with Twitter to allow its cardholders to gift lattes to friends by tweeting "@tweetacoffee to @insertnamehere."

Social-conversion platform Chirpify works with companies like Adidas and Oreo to activate hashtags those brands use in their print and TV ad campaigns. Users who tweet the so-called "action tags" can get free stuff, like a delivery of flavored Oreos.

Twitter hasn't yet taken advantage of retail in its quest to become a profitable public company, but with partners like Amazon running their own e-commerce experiments on the network, it seems a likely next step. Twitter has reportedly been in talks with back-end mobile payment startup Stripe to power social shopping, but it's unclear if the network has plans to launch any products in the future.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

Is artificial intelligence riddled with bias?

The purpose of Artificial Intelligence (AI) has always been to replace the menial and repetitive tasks we do each day in every sector, so that we can concentrate on doing what we do best. Saving time and money has certainly been a decent outcome as AI infiltrates the business landscape, however, now we are starting to see problems that cause major issues in practice.

Katja Forbes

Founder and chief, sfyte

5 things every business can do to drive brand loyalty

If you’re in any customer-centric role, you’ll likely be familiar with the Net Promoter Score (NPS) – one of the most popular tools for brands to measure their customer sentiment.

Catherine Anderson

Chief customer officer, Powershop Australia

What the modern gig economy is doing to customer experience

Most marketing theory was established in the context of stable employment relationships. From front-line staff to marketing strategists and brand managers, employees generally enjoyed job security with classic benefits such as superannuation plans, stable income streams, employment rights, training, sabbaticals and long-service leave.

Dr Chris Baumann

Associate professor, Macquarie University

Thank you! That was useful to know.

Belia Adam

Why your best social marketing brand tool could be hiding in plain sight

Read more

Because you are missing the point of the term "disruption"

Sean

Uber for the truckies: How one Aussie startup is disrupting the freight industry

Read more

Absolutely agree with this ... Facebook doesn't care what adds they show. You report an add for fake news/scam and it just remains "open...

Quasi Carbon

Unilever CMO threatens Facebook, Google with digital advertising boycott

Read more

How to create Pinball game in 4 minshttps://youtu.be/S1bsp7del3M

Alex Atmavan

Rethinking gamification in marketing

Read more

True Local - one of the least credible review sites on the entire internet.

MyNameIsStomp

Former Virgin Mobile CMO and CEO joins oOh! as first customer chief

Read more

Latest Podcast

More podcasts

Sign in