Amazon teams with Twitter to turn hashtags into shopping shortcuts

The e-retailer's #AmazonCart initiative lets consumers buy stuff just by tweeting a hashtag.

Whimsically purchasing nonsense you don't need from Amazon just isn't easy enough. One-click ordering, two-day shipping--or same-day delivery if you're lucky--are fine, I guess, but now Amazon is letting consumers add items to their shopping cart straight from Twitter. All it takes is a hashtag.

The new Twitter partnership, called #AmazonCart, lets users reply to tweets containing Amazon links with the aforementioned hashtag. If a consumer's Twitter and Amazon accounts are connected, Amazon will drop the item in your cart.

The hashtag doesn't complete the transaction. Consumers have to sign in to Amazon to actually finalize the order.

Related: Amazon: No CMO, no CIO, just a culture based on customer engagement and technology

Amazon isn't the first company to turn hashtags into buying opportunities, but is by far the largest. American Express last year partnered with Twitter to let its cardholders sync their credit cards and Twitter accounts. Using an AmEx-approved hashtag unlocks discounts or special offers. Starbucks also works with Twitter to allow its cardholders to gift lattes to friends by tweeting "@tweetacoffee to @insertnamehere."

Social-conversion platform Chirpify works with companies like Adidas and Oreo to activate hashtags those brands use in their print and TV ad campaigns. Users who tweet the so-called "action tags" can get free stuff, like a delivery of flavored Oreos.

Twitter hasn't yet taken advantage of retail in its quest to become a profitable public company, but with partners like Amazon running their own e-commerce experiments on the network, it seems a likely next step. Twitter has reportedly been in talks with back-end mobile payment startup Stripe to power social shopping, but it's unclear if the network has plans to launch any products in the future.

Join the newsletter!

Error: Please check your email address.
Show Comments

Blog Posts

Maintaining trust in a sceptical world: The power of brand trust

The faith people have in brands creates opportunity for those brands to become trusted advisors. In turn, this builds success by increasing the brand’s profile, letting it broaden its product offering and driving stronger customer loyalty.

Dan Ratner

managing director, uberbrand

When growth stalls: How to boost growth in large organisations

The push to start new businesses continues. In Q1 2017, the number of seed and angel deals increased by 1.4 per cent compared to Q1 2016.

Con Frantzeskos

CEO, Penso

Why we need diversity in marketing

​When we read articles about the need for increased diversity in marketing land, it is often through the lens of gender.

Jodie Sangster

CEO, ADMA

Interesting insight, well explained and the examples are just apt.Thanks for sharing!

FreshMindIdeas

The politics of branding - Brand science - CMO Australia

Read more

When the world that we live in floods with gigabytes of content every day, we have to learn to be selective about it. Such educational we...

Paulina Cameron

ADMA launches education program to tackle viewability, ad fraud and brand safety

Read more

Hi, i am an Aistralian ALK patient, been on xalkori dec 13 to oct 15 and achieved remission of disease, since been on Ceritinib until no...

gary packer

Pfizer Australia adopts AI-powered digital analyst tool for sales and marketing decision making

Read more

Hi James, shouldn't marketers also be focusing on collecting and utilizing up to date first-party profiling data on customers so that mes...

Tom

3 ways customer data can increase online sales conversion

Read more

Wouldn't reconnecting with younger consumers be in direct contravention of the code on alcohol advertising?

Tim Palmer

Vodka Cruiser reconnects with younger consumers via category-first Facebook Live campaign

Read more

Latest Podcast

Getting Intimate with CX Ep 5: Tammy Marshall, founder, The B Hive

How much of customer experience is having the foresight to know what those individuals might like, versus asking them? In Episode 5 of this new podcast series, BrandHook MD, Pip Stocks, talks with Tammy Marshall about the importance of asking your customers questions, how consistency plays a role in engagement, but how the unexpected adds extra value.

More podcasts

Sign in