Amazon teams with Twitter to turn hashtags into shopping shortcuts

The e-retailer's #AmazonCart initiative lets consumers buy stuff just by tweeting a hashtag.

Whimsically purchasing nonsense you don't need from Amazon just isn't easy enough. One-click ordering, two-day shipping--or same-day delivery if you're lucky--are fine, I guess, but now Amazon is letting consumers add items to their shopping cart straight from Twitter. All it takes is a hashtag.

The new Twitter partnership, called #AmazonCart, lets users reply to tweets containing Amazon links with the aforementioned hashtag. If a consumer's Twitter and Amazon accounts are connected, Amazon will drop the item in your cart.

The hashtag doesn't complete the transaction. Consumers have to sign in to Amazon to actually finalize the order.

Related: Amazon: No CMO, no CIO, just a culture based on customer engagement and technology

Amazon isn't the first company to turn hashtags into buying opportunities, but is by far the largest. American Express last year partnered with Twitter to let its cardholders sync their credit cards and Twitter accounts. Using an AmEx-approved hashtag unlocks discounts or special offers. Starbucks also works with Twitter to allow its cardholders to gift lattes to friends by tweeting "@tweetacoffee to @insertnamehere."

Social-conversion platform Chirpify works with companies like Adidas and Oreo to activate hashtags those brands use in their print and TV ad campaigns. Users who tweet the so-called "action tags" can get free stuff, like a delivery of flavored Oreos.

Twitter hasn't yet taken advantage of retail in its quest to become a profitable public company, but with partners like Amazon running their own e-commerce experiments on the network, it seems a likely next step. Twitter has reportedly been in talks with back-end mobile payment startup Stripe to power social shopping, but it's unclear if the network has plans to launch any products in the future.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Latest Videos

More Videos

Google collects as much data as it can about you. It would be foolish to believe Google cares about your privacy. I did cut off Google fr...

Phil Davis

ACCC launches fresh legal challenge against Google's consumer data practices for advertising

Read more

“This new logo has been noticed and it replaces a logo no one really knew existed so I’d say it’s abided by the ‘rule’ of brand equity - ...

Lawrence

Brand Australia misses the mark

Read more

IMHO a logo that needs to be explained really doesn't achieve it's purpose.I admit coming to the debate a little late, but has anyone els...

JV_at_lAttitude_in_Cairns

Brand Australia misses the mark

Read more

Hi everyone! Hope you are doing well. I just came across your website and I have to say that your work is really appreciative. Your conte...

Rochie Grey

Will 3D printing be good for retail?

Read more

Very insightful. Executive leaders can let middle managers decide on the best course of action for the business and once these plans are ...

Abi TCA

CMOs: Let middle managers lead radical innovation

Read more

Blog Posts

How to design for a speculative future

For a while now, I have been following a fabulous design strategy and research colleague, Tatiana Toutikian, a speculative designer. This is someone specialising in calling out near future phenomena, what the various aspects of our future will be, and how the design we create will support it.

Katja Forbes

Managing director of Designit, Australia and New Zealand

The obvious reason Covidsafe failed to get majority takeup

Online identity is a hot topic as more consumers are waking up to how their data is being used. So what does the marketing industry need to do to avoid a complete loss of public trust, in instances such as the COVID-19 tracing app?

Dan Richardson

Head of data, Verizon Media

Brand or product placement?

CMOs are looking to ensure investment decisions in marketing initiatives are good value for money. Yet they are frustrated in understanding the value of product placements within this mix for a very simple reason: Product placements are broadly defined and as a result, mean very different things to different people.

Michael Neale and Dr David Corkindale

University of Adelaide Business School and University of South Australia

Sign in