As wearables catch on, Amazon cashes in with new online store

Product reviews and comparisons so far mainly feature smartwatches, activity trackers and wearable cameras

Amazon.com launched a Wearable Technology online storeon Tuesday, another testament to the growing interest in smartwatches and other wearable gear.

Amazon so far is primarily including activity trackers -- usually worn on the wrist -- and wearable cameras and smartwatches in the Web storefront. However, a quick search also turned up several units of Google Glass on sale in white or gray at more than $2,070.

The online retailer boasted it has the largest selection of items from top brands that include Samsung, Jawbone and GoPro as well as from emerging brands like Basis and Misfit and upcoming devices from Narrative and Bionym.

The new store has a learning center with product videos and information about device compatibility and product comparisons. There are also use-cases to help customers figure out the right devices. An Editor's Corner will have industry news, device reviews and other information. One current entry features an article by Gizmodo on machines that run on body heat through a process called the thermoelectric effect.

An upcoming product on the site is the Narrative Clip, a small device that can be clipped on a pet's collar or a person's shirt that takes pictures from a 5 megapixel camera and provides GPS information to help sort the photos on a separate smartphone app.

Amazon's Buying Guide offers a short narrative on various topics, including what a smartwatch can do and how it works, and warns buyers to take care when purchasing to be sure it has a version of Bluetooth that is compatible with their current or future smartphone.

John Nemeth, director of wireless and mobile electronics at Amazon, said the online site was created because Amazon customers are "increasingly coming to Amazon to shop and learn about these devices."

Matt Hamblen covers mobile and wireless, smartphones and other handhelds, and wireless networking for Computerworld. Follow Matt on Twitter at @matthamblen or subscribe to Matt's RSS feed. His email address is mhamblen@computerworld.com.

See more by Matt Hamblen on Computerworld.com.

Read more about emerging technologies in Computerworld's Emerging Technologies Topic Center.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

How service heterogeneity is impacting engagement

Marketers have long known the importance of standardising products to assure quality and consistency. For services, however, standardisation is much more complex.

Dr Chris Baumann

Associate professor, Macquarie University

Kindness matters in business: why the nice guys finish first

A recent 1000-page Royal Commission report on misconduct in Australia’s financial sector revealed hair-raising stories of excessive commissions, rampant mis-selling and charges levied on the dead. So how do you stop a bank from misleading its customers?

Nick Liddell

Director of Consulting, The Clearing

Myer vs. David Jones: Do cyborgs win?

As two of Australia’s stalwart brands in Myer and David Jones continue their respective journeys through troubled waters, it heralds yet another sign of the shifting business environment and shift towards an experience economy.

Tom Uhlhorn

Founder and strategy director, Tiny CX

nice article

meripadhai

5 things marketers need to do to get better in buy in when presenting

Read more

International business is closely related to marketing or marketing activities carried out by the company. According to Gitman and McDani...

Eko Prasetyo Utomo X

Salesforce: The age of the marketing campaign is over

Read more

Back in 1968 Holden began an appeal to customers who have an interest in competition. It did this with the introduction of the HK GTS 32...

Ben Tate

Marketing professor: For Holden, brand nostalgia ain’t what it used to be

Read more

Your blog post is really good and informative. Thanks for taking time to provide us this useful information with us.Auto wrapping uaeADF ...

Yes Machinery

Image intelligence:10 must-see infographics for marketers

Read more

A debt of gratitude is in order for sharing this marvelous information.I have taken in numerous things from your post

digitech Classes

Lumen CMO strives to make the brand synonymous with anti-ageism

Read more

Latest Podcast

More podcasts

Sign in