L'Oreal chooses Sitecore content management platform to build better customer engagement

Luxury beauty brand to deploy Sitecore's content management technology globally as a way of centralising customer experience management while also driving better personalisation and cross-channel visibility

Luxury beauty brand, L'Oreal, is adopting Sitecore’s content management platform as part of plans to drive more personalisation and multi-channel customer visibility across its brand portfolio.

The deal stretches right across The LÓreal Group in all regions including its Vichy, LÓreal Paris, Maybelline and Garnier brands. The company has purchased Sitecore’s content management system (CMS) platform, along with its Foundry site management and Microsoft Azure cloud offerings, and plans to roll these out as a centralised enterprise framework for customer experience management.

In a statement, LÓreal chief information office (CIO), Jean-Christophe Sautory, said Sitecore will replace an existing in-house CMS and allow it to leverage customer insights in real-time in order to deliver compelling content through all marketing channels.

This framework will create significant operational efficiencies company-wide and, in the process, accelerate time to market for new products and services.

“With Sitecore, we can deliver compelling, personalised and immersive digital experience for our customers globally,” Sautory said. “Sitecore’s experience platform provides a robust and scalable central framework for all our brands, regions and countries.”

Related: LÓreal goes back to the future with content marketing agenda

A Sitecore spokesperson told CMO the first deployments of the multi-year, global project are already underway and the group is now in the process of implementing Sitecore technology across several brand websites.

Being a Microsoft-based organisation, Sitecore was a natural move from L'Oréal's existing, in-house CMS to a modern enterprise-class CMS, the company stated.

Sitecore's ability to create unique local digitals experiences on the top of master websites was also a key feature, particularly for local partners and Web agencies.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO Australia conversation on LinkedIn: CMO Australia, or join us on Facebook: https://www.facebook.com/CMOAustralia

Signup to CMO’s new email newsletter to receive your weekly dose of targeted content for the modern marketing chief.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Latest Videos

Launch marketing council Episode 5: Retailer and supplier

In our fifth and final episode, we delve into the relationship between retailer and supplier and how it drives and influences launch marketing strategies and success. To do that, we’re joined by Campbell Davies, group general manager of Associated Retailers Limited, and Kristin Viccars, marketing director A/NZ, Apex Tool Group. Also featured are Five by Five Global managing director, Matt Lawton, and CMO’s Nadia Cameron.

More Videos

Thanks for nice information regarding Account-based Marketing. PRO IT MELBOURNE is best SEO Agency in Melbourne have a team of profession...

PRO IT MELBOURNE

Cultivating engaging content in Account-based Marketing (ABM)

Read more

The best part: optimizing your site for SEO enables you to generate high traffic, and hence free B2B lead generation. This is done throug...

Sergiu Alexei

The top 6 content challenges facing B2B firms

Read more

Nowadays, when everything is being done online, it is good to know that someone is trying to make an improvement. As a company, you are o...

Marcus

10 lessons Telstra has learnt through its T22 transformation

Read more

Check out tiny twig for comfy and soft organic baby clothes.

Morgan mendoza

Binge and The Iconic launch Inactivewear clothing line

Read more

NetSuite started out as a cloud-based provider of Enterprise Resource Planning software or as NetSuite solution provider, which companies...

talalyousaf

NetSuite to acquire Bronto's digital marketing platform for US$200m

Read more

Blog Posts

Getting privacy right in a first-party data world

With continued advances in marketing technology, data privacy continues to play catchup in terms of regulation, safety and use. The laws that do exist are open to interpretation and potential misuse and that has led to consumer mistrust and increasing calls for a stronger regulatory framework to protect personal information.

Furqan Wasif

Head of biddable media, Tug

​Beyond greenwashing: Why brands need to get their house in order first

Environmental, Social and (Corporate) Governance is a hot topic for brands right now. But before you start thinking about doing good, Craig Flanders says you best sort out the basics.

Craig Flanders

CEO, Spinach

​The value of collaboration: how to keep it together

Through the ages, from the fields to the factories to the office towers and now to our kitchen tables, collaboration has played a pivotal role in how we live and work. Together. We find partners, live as families, socialise in groups and work as teams. Ultimately, we rely on these collaborative structures to survive and thrive.

Rich Curtis

CEO, FutureBrand A/NZ

Sign in