L'Oreal chooses Sitecore content management platform to build better customer engagement

Luxury beauty brand to deploy Sitecore's content management technology globally as a way of centralising customer experience management while also driving better personalisation and cross-channel visibility

Luxury beauty brand, L'Oreal, is adopting Sitecore’s content management platform as part of plans to drive more personalisation and multi-channel customer visibility across its brand portfolio.

The deal stretches right across The LÓreal Group in all regions including its Vichy, LÓreal Paris, Maybelline and Garnier brands. The company has purchased Sitecore’s content management system (CMS) platform, along with its Foundry site management and Microsoft Azure cloud offerings, and plans to roll these out as a centralised enterprise framework for customer experience management.

In a statement, LÓreal chief information office (CIO), Jean-Christophe Sautory, said Sitecore will replace an existing in-house CMS and allow it to leverage customer insights in real-time in order to deliver compelling content through all marketing channels.

This framework will create significant operational efficiencies company-wide and, in the process, accelerate time to market for new products and services.

“With Sitecore, we can deliver compelling, personalised and immersive digital experience for our customers globally,” Sautory said. “Sitecore’s experience platform provides a robust and scalable central framework for all our brands, regions and countries.”

Related: LÓreal goes back to the future with content marketing agenda

A Sitecore spokesperson told CMO the first deployments of the multi-year, global project are already underway and the group is now in the process of implementing Sitecore technology across several brand websites.

Being a Microsoft-based organisation, Sitecore was a natural move from L'Oréal's existing, in-house CMS to a modern enterprise-class CMS, the company stated.

Sitecore's ability to create unique local digitals experiences on the top of master websites was also a key feature, particularly for local partners and Web agencies.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO Australia conversation on LinkedIn: CMO Australia, or join us on Facebook: https://www.facebook.com/CMOAustralia

Signup to CMO’s new email newsletter to receive your weekly dose of targeted content for the modern marketing chief.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Latest Videos

More Videos

More Brand Posts

What are Chris Riddell's qualifications to talk about technology? What are the awards that Chris Riddell has won? I cannot seem to find ...

Tareq

Digital disruption isn’t disruption anymore: Why it’s time to refocus your business

Read more

Enterprisetalk

Mark

CMO's top 10 martech stories for the week - 9 June

Read more

Great e-commerce article!

Vadim Frost

CMO’s State of CX Leadership 2022 report finds the CX striving to align to business outcomes

Read more

Are you searching something related to Lottery and Lottery App then Agnito Technologies can be a help for you Agnito comes out as a true ...

jackson13

The Lottery Office CEO details journey into next-gen cross-channel campaign orchestration

Read more

Thorough testing and quality assurance are required for a bug-free Lottery Platform. I'm looking forward to dependability.

Ella Hall

The Lottery Office CEO details journey into next-gen cross-channel campaign orchestration

Read more

Blog Posts

Marketing prowess versus the enigma of the metaverse

Flash back to the classic film, Willy Wonka and the Chocolate Factory. Television-obsessed Mike insists on becoming the first person to be ‘sent by Wonkavision’, dematerialising on one end, pixel by pixel, and materialising in another space. His cinematic dreams are realised thanks to rash decisions as he is shrunken down to fit the digital universe, followed by a trip to the taffy puller to return to normal size.

Liz Miller

VP, Constellation Research

Why Excellent Leadership Begins with Vertical Growth

Why is it there is no shortage of leadership development materials, yet outstanding leadership is so rare? Despite having access to so many leadership principles, tools, systems and processes, why is it so hard to develop and improve as a leader?

Michael Bunting

Author, leadership expert

More than money talks in sports sponsorship

As a nation united by sport, brands are beginning to learn money alone won’t talk without aligned values and action. If recent events with major leagues and their players have shown us anything, it’s the next generation of athletes are standing by what they believe in – and they won’t let their values be superseded by money.

Simone Waugh

Managing Director, Publicis Queensland

Sign in