Crowdsource guide ranks marketing automation platforms by user recommendations and company size

New TrustRadius guide to marketing automation software platforms taps into marketer user base online to understand which vendors are leading the way based on company segment and likelihood of referral

A new crowdsourced guide from US-based TrustRadius, has tapped into the community site’s marketer audience to rank marketing automation software platforms based on user recommendations and company size.

The TrustRadius Buyers Guide is based on 400 product reviews authenticated by marketing automation software users, along with more than 10,000 comparisons of platforms by software buyers on the site. Users were verified via their LinkedIn profile and had to have used the products in the last six months.

According to TrustRadius, only products that offered integrated capabilities for demand generation such as email campaign management, landing pages and lead score, were included. Ratings were broken into three categories: Small businesses with fewer than 50 employees; mid-size companies with 51-500 employees; and enterprises (more than 500).

The report turned user insights into a TrustMap, or visual depiction of the products for each of the three company categories based on two dimensions: The likelihood to recommend ratings by users; and the focus a product has on a given segment.

Based on these results, the best marketing automation products list for enterprises was Oracle’s Eloqua platform, which scored a 4.4 average enterprise rating out of 5, and a 59 per cent segment focus. Other strong performers in this space are Pardot (Salesforce/ExactTarget), Marketo, Act-On and HubSpot.

In the mid-tier, Marketo gained the highest average rating of 4.2, followed by Pardot (4.0). Strong performers with a high user satisfaction but a smaller proportion of mid-size customers are Act-On, Eloqua and Hubspot.

At the small business end of town, Hubspot scored an average 4.8 out of 5 and 69 per cent average segment focus, ahead of Act-One (4.7 out of 5) and Infusionsoftware (4.3). Other players with a strong satisfaction rating but smaller proportion of users in this segment are eTrigue, Marketo, Pardot and Silverpop.

Click here to see a full version based on company segment

“There are very few products which are truly one-size-fits-all,” commented TrustRadius CEO, Vinay Bhagat. “Our TrustMap is the first of its kind analysis to provide software buyers with a pragmatic approach to identify the best-fit solutions based on market segment fit and user satisfaction.”

The guide also features profiles of each of the software platforms available detailing other user ratings such as product usability, performance and reliability, support and implementation satisfaction, along with commentary from user reviews and vendor credentials.

Other content includes views on market consolidation and trends, along with insights from vendor marketing leaders and a ‘comparison’ ring to showcase which products each platform is most often compared with.

Using insights from the report, TrustRadius also provided five key tips on how marketers can achieve success with marketing automation:

  1. Define your marketing strategy first
  2. Align people to process
  3. Integrate systems
  4. Develop a content strategy
  5. Re-think your metrics

Follow CMO on Twitter: @CMOAustralia, take part in the CMO Australia conversation on LinkedIn: CMO Australia, or join us on Facebook: https://www.facebook.com/CMOAustralia

Signup to CMO’s new email newsletter to receive your weekly dose of targeted content for the modern marketing chief.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

The purpose of purpose

Everyone knows the 4 P’s of marketing: Price, product, promotion and place. There is now a fifth ‘P’ in the marketing mix.

What does it take to be an innovation leader?

To thrive in an increasingly complex and unpredictable new world, organisations will need to innovate, and leaders will require the necessary skills to do so. Here,

Evette Cordy

Co-founder, Agents of Spring

3 marketing mistakes to overcome when courting prospective customers

Marketing that urges respondents to ‘buy now’ is a little like asking someone to marry you on your first date. At any time, only 3 per cent of the market is looking for what you’re selling, so the chances of your date randomly being ‘The One’ is pretty slim.

Sabri Suby

Founder, King Kong

it is very informative and quality of the Furniture NZ i liked it and share on my wall

EveGreen

How Fantastic Furniture is making omni-channel retailing a reality

Read more

We can't overlook mobile. Each passing day people are on their phones more and more

This Is My South Bay

What the 5G revolution will do to mobile marketing

Read more

An article largely re-purposed from things other people have said 5+ years ago – what's more, they said it better.

hogwash

The purpose of purpose - Brand science - CMO Australia

Read more

talking about the 4 p's:https://www.tripleclicks.co...

kigoma divin

The purpose of purpose - Brand science - CMO Australia

Read more

Interesting blog, good information is provided regarding Design Thinking For Business Strategy. Was very useful, thanks for sharing the b...

Tanya Sharma

Is design thinking the answer for the next generation of marketing?

Read more

Latest Podcast

More podcasts

Sign in