Aussie retailer Paws for Life brings on its first CMO

Appoints former Sony head of brand marketing as its first chief marketing officer as it looks to move from startup to market leader

Australian pet supply retailer, Paws for Life, has appointed former Sony head of brand marketing to become its first chief marketing officer (CMO) as it looks to embark on its next phase of development.

Simon Hovell was previously the head of direct business and brand marketing at Sony and steps into the CMO role immediately. His was previously marketing director at Dell Australia and New Zealand, the head of brand, advertising and customer value at NAB, and has worked in a number of media agency roles.

Alongside Hovell, Paws for life has also recruited former chief financial officer of Virgin Mobile, Paul Jamison, as its new CFO.

In a statement, Hovell said Paws for Life has made significant strides using the lean start-up approach of experiment, iterate, learn, optimise and repeat, but it was time to take things to the next level.

The retailer was recently awarded Fastest Growing Startup at the 2014 StartupSmart Awards and claims to have chalked up 58,000 per cent growth in three years of operation. It has also raised $2.4 million in investment funding since its inception in 2011.

“Up until now, the marketing focus has been solely on gaining traction through rapid payback marketing efforts, with most success in search engine marketing,” Hovell said. “My remit is to expand that approach into other channels and build out the customer experience with a particular focus on retention and partner marketing.

“I’m excited by the challenge of taking animber start-up on the brand evolution journey. Simultaneously, as we grow we’re committed to maintaining our high levels of customer happiness.”

Paws for Life CEO and founder, Mike Frizell, said Hovell and Jamison brought the organisation strong experience in large, market-leading firms.

“At Paws for Life we manage everything ourselves, from developing our technology to warehousing and logistics, to distribution and customer service, and now marketing and accounting,” he commented. “ It is the only way we can ensure our customers get the level of service they expect and deserve, and the only way to ensure our partners get the brand integrity they deserve.”

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Latest Videos

Launch marketing council Episode 5: Retailer and supplier

In our fifth and final episode, we delve into the relationship between retailer and supplier and how it drives and influences launch marketing strategies and success. To do that, we’re joined by Campbell Davies, group general manager of Associated Retailers Limited, and Kristin Viccars, marketing director A/NZ, Apex Tool Group. Also featured are Five by Five Global managing director, Matt Lawton, and CMO’s Nadia Cameron.

More Videos

The best part: optimizing your site for SEO enables you to generate high traffic, and hence free B2B lead generation. This is done throug...

Sergiu Alexei

The top 6 content challenges facing B2B firms

Read more

Nowadays, when everything is being done online, it is good to know that someone is trying to make an improvement. As a company, you are o...

Marcus

10 lessons Telstra has learnt through its T22 transformation

Read more

Check out tiny twig for comfy and soft organic baby clothes.

Morgan mendoza

Binge and The Iconic launch Inactivewear clothing line

Read more

NetSuite started out as a cloud-based provider of Enterprise Resource Planning software or as NetSuite solution provider, which companies...

talalyousaf

NetSuite to acquire Bronto's digital marketing platform for US$200m

Read more

Thanks for sharing this post, its really good information I get through this blog.CDPO Online Exam Training

Infosectrain01

3 ways Booking.com is improving its B2B marketing game

Read more

Blog Posts

Getting privacy right in a first-party data world

With continued advances in marketing technology, data privacy continues to play catchup in terms of regulation, safety and use. The laws that do exist are open to interpretation and potential misuse and that has led to consumer mistrust and increasing calls for a stronger regulatory framework to protect personal information.

Furqan Wasif

Head of biddable media, Tug

​Beyond greenwashing: Why brands need to get their house in order first

Environmental, Social and (Corporate) Governance is a hot topic for brands right now. But before you start thinking about doing good, Craig Flanders says you best sort out the basics.

Craig Flanders

CEO, Spinach

​The value of collaboration: how to keep it together

Through the ages, from the fields to the factories to the office towers and now to our kitchen tables, collaboration has played a pivotal role in how we live and work. Together. We find partners, live as families, socialise in groups and work as teams. Ultimately, we rely on these collaborative structures to survive and thrive.

Rich Curtis

CEO, FutureBrand A/NZ

Sign in