Yahoo gets help from Yelp to fight Google

Yelp user reviews and business information will appear in Yahoo search results

Yahoo search results include local business listings from Yelp.
Yahoo search results include local business listings from Yelp.

Searching on Yahoo will now deliver local business reviews from Yelp, through a partnership that could help Yahoo search compete against Google, or at least make it more useful.

Yahoo said Wednesday that it had partnered with Yelp, as part of its efforts to provide a richer experience to its users. Financial terms of the partnership were not disclosed.

The announcement confirms rumors surrounding Yahoo's interest in Yelp to improve its local search results. Yahoo's revenue has sagged in recent quarters, and an enhanced version of search could help generate more ad sales.

The integration with Yelp is a content partnership, a Yahoo spokeswoman said. Yelp user reviews, business information, star ratings and photos will appear in the right-hand panel as part of the changes. The listings will appear in the results for Yahoo search as well as within Yahoo maps, for desktop, smartphone and tablet users in the U.S.

Links to directions within Yahoo maps, business hours and menus also appear in Yahoo's local search results.

The integration does not appear yet to generate Yelp's listings for every business in Yelp, though additional listings will be added in the coming months, Yahoo said.

Yelp has grown to become a popular service, but whether it will help Yahoo take market share away from Google is a tall order. Google has provided a range of similar information about local businesses through its search results for some time now.

The Yelp partnership comes as Yahoo CEO Marissa Mayer seeks to make other improvements in search. Mayer recently said that "contextual search," particularly on mobile devices, would be a focus going forward. Contextual search, she said, could provide people with more personalized content by detecting signals from their surroundings.

On mobile devices, Yahoo's app already incorporates the user's location to display more relevant search results such as restaurants and movie times.

Zach Miners covers social networking, search and general technology news for IDG News Service. Follow Zach on Twitter at @zachminers. Zach's e-mail address is zach_miners@idg.com

Join the CMO newsletter!

Error: Please check your email address.
Show Comments

Supporting Association

Blog Posts

Is your content marketing missing the mark?

Does it ever seem like the content you create falls flat on its face or that the leads you’re generating aren’t worth following up?

Dan Ratner

managing director, uberbrand

​ Creating a purpose-driven brand

So you want to be a brand with purpose. But what does it actually mean to build a brand with real meaning?

Paul Chappell

Partner and managing director, Brand + Story

Customer experience crisis: Proactively mitigating the risk of broken promises

Last Friday, three weeks after United Airline’s spectacular customer experience disaster, customers received a letter from the company’s CEO, Oscar Munoz.

Grate post, thanks for the post.No matter what your business is, if you do no not rank among the top most search results of Google, Yahoo...

Rahul

Image intelligence:10 must-see infographics for marketers

Read more

Thank you Shane Blandford for carrying my Smarketing vision into KM !

Peter Strohkorb

​CMO Interview: Why aligning sales and marketing drives innovation at Konica Minolta

Read more

Thanks for helping me putting those threads of thoughts together. Simplification and connection - neat idea.

Mark Bayly

Tips from IAG on how to craft human-centred design

Read more

The problem with Box is that they made a couple of big mistakes - they first hired a bunch of unprepared kids and gave them big roles and...

Tim Woods

CMO interview: Why Box's marketing chief is rewarding staff for failing

Read more

At this point, being hit hard will also be subject for a detailed study. In honesty, too early to tell but there are precedents to follow...

Sean Lindeman

Australian Government to abolish 457 visa program

Read more

Latest Podcast

More podcasts

Sign in