Yahoo gets help from Yelp to fight Google

Yelp user reviews and business information will appear in Yahoo search results

Yahoo search results include local business listings from Yelp.
Yahoo search results include local business listings from Yelp.

Searching on Yahoo will now deliver local business reviews from Yelp, through a partnership that could help Yahoo search compete against Google, or at least make it more useful.

Yahoo said Wednesday that it had partnered with Yelp, as part of its efforts to provide a richer experience to its users. Financial terms of the partnership were not disclosed.

The announcement confirms rumors surrounding Yahoo's interest in Yelp to improve its local search results. Yahoo's revenue has sagged in recent quarters, and an enhanced version of search could help generate more ad sales.

The integration with Yelp is a content partnership, a Yahoo spokeswoman said. Yelp user reviews, business information, star ratings and photos will appear in the right-hand panel as part of the changes. The listings will appear in the results for Yahoo search as well as within Yahoo maps, for desktop, smartphone and tablet users in the U.S.

Links to directions within Yahoo maps, business hours and menus also appear in Yahoo's local search results.

The integration does not appear yet to generate Yelp's listings for every business in Yelp, though additional listings will be added in the coming months, Yahoo said.

Yelp has grown to become a popular service, but whether it will help Yahoo take market share away from Google is a tall order. Google has provided a range of similar information about local businesses through its search results for some time now.

The Yelp partnership comes as Yahoo CEO Marissa Mayer seeks to make other improvements in search. Mayer recently said that "contextual search," particularly on mobile devices, would be a focus going forward. Contextual search, she said, could provide people with more personalized content by detecting signals from their surroundings.

On mobile devices, Yahoo's app already incorporates the user's location to display more relevant search results such as restaurants and movie times.

Zach Miners covers social networking, search and general technology news for IDG News Service. Follow Zach on Twitter at @zachminers. Zach's e-mail address is zach_miners@idg.com

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

Why are we dubious about deep learning?

The prospect of deep learning gives those of us in the industry something to get really excited about, and something to be nervous about, at the same time.

Katja Forbes

Founder and chief, sfyte

Why you can’t afford to fail at CX in 2019

In 1976 Apple launched. The business would go on to change the game, setting the bar for customer experience (CX). Seamless customer experience and intuitive designs gave customers exactly what they wanted, making other service experiences pale in comparison.

Damian Kernahan

Founder and CEO, Proto Partners

Natural born leaders

Many business and marketing managers progressing to leadership positions face evolving their focus from operational matters to strategic decision making and planning.

Jean-Luc Ambrosi

Author, marketer

Do you need a loan to pay off your credit or debit? Do you need financial help to set up your own business? Do you need a loan to carry o...

NORA

Facebook: Friction is costing Australian businesses $29 billion a year

Read more

Thanks for writing about chatbots. Definitely bots have the exciting future when it comes to customer engagement, transactional and conve...

Sanket Nair

7 businesses successfully implementing chatbots

Read more

Interesting article but what about the employees? There needs to be access to quick cash for everyone involved lest we have yet another '...

Joel Pencer

Suncorp outlines customer investments, digitisation as key to business improvement

Read more

Just printed out this Brad Howarth screed to read tomorrow. I need a good laugh once in a while. Or maybe shed some manly-man tears at th...

Larry A Singleton

What a diversity agenda has done for Kellogg's staff and innovation engagement

Read more

Morons. PC Nazis infiltrating and subverting every level in our lives.These scum have destroyed our education system.Read FrontPage Magaz...

Larry A Singleton

What a diversity agenda has done for Kellogg's staff and innovation engagement

Read more

Latest Podcast

More podcasts

Sign in