Diageo Australia confirms new CMO

Interim marketing chief takes up the role permanently as premium drinks band reorganises its business into three more market-oriented categories

Premium drinks distributor, Diageo Australia, has confirmed Adam Ballesty as its marketing and innovation director following a four-month secondment to the role. It follows a reorganisation of the company's products into three new market-oriented categories.

Ballesty become the premium drinks distributor’s interim CMO following the departure of Matt Bruhn last October to become global brand director at Smirnoff based in the US.

Ballesty had spent the previous two years as marketing managing, heading up the white spirits portfolio. As the permanent marketing chief, he is now responsible for brand, category, shopper and customer marketing as well as innovation.

In a statement, Diageo’s national managing director, Tim Salt, said Ballesty had proved his ability to lead the team in recent months.

“Since assuming the role… Adam has set out a clear vision for the function and reshaped the marketing team to deliver against that vision,” Salt said. “He has stretched our thinking on what we take to market, how we take it to market and the channel we use to get there and has done a superb job of taking us all on the journey with him."

Adam said Diageo is focusing on period of growth and direction for its brands. “Diageo is poised for a great chapter in our brand portfolio’s amazing history. I have very definite plans and views on how to take this business and our incredible brands to even greater heights,” he said in a statement.

This will involve nurturing and delivering exceptional execution that resonates with customers, shoppers and Australian consumers, he added.

In December, Diageo restructured its brands from their traditional product categories into three overarching customer-oriented divisions, each with their own marketing head: Next generation; luxury; and independence. These three divisions are being overseen by existing employees Andy Morley (marketing manager, luxury), Andy Oughton (marketing manager, independence) and Dan Bitti (marketing manager, next generation).

During his time at Diageo, Ballesty has helped launched a new business model for the Ciroc brand, extended the reach of Ketel One and re-invigorated the Smirnoff brand with the recent launch of Smirnoff Double Black.

Prior to joining Diageo, he was group marketing manager at Pacific Brands, and relaunched the Volley shoes brand during his time with the group. Ballesty has also worked with startups, SKINs Compression and Unistraw, and managed his own strategy and research business.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO Australia conversation on LinkedIn: CMO Australia, or join us on Facebook: https://www.facebook.com/CMOAustralia

Signup to CMO’s new email newsletter to receive your weekly dose of targeted content for the modern marketing chief.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

How service heterogeneity is impacting engagement

Marketers have long known the importance of standardising products to assure quality and consistency. For services, however, standardisation is much more complex.

Dr Chris Baumann

Associate professor, Macquarie University

Kindness matters in business: why the nice guys finish first

A recent 1000-page Royal Commission report on misconduct in Australia’s financial sector revealed hair-raising stories of excessive commissions, rampant mis-selling and charges levied on the dead. So how do you stop a bank from misleading its customers?

Nick Liddell

Director of Consulting, The Clearing

Myer vs. David Jones: Do cyborgs win?

As two of Australia’s stalwart brands in Myer and David Jones continue their respective journeys through troubled waters, it heralds yet another sign of the shifting business environment and shift towards an experience economy.

Tom Uhlhorn

Founder and strategy director, Tiny CX

nice article

meripadhai

5 things marketers need to do to get better in buy in when presenting

Read more

International business is closely related to marketing or marketing activities carried out by the company. According to Gitman and McDani...

Eko Prasetyo Utomo X

Salesforce: The age of the marketing campaign is over

Read more

Back in 1968 Holden began an appeal to customers who have an interest in competition. It did this with the introduction of the HK GTS 32...

Ben Tate

Marketing professor: For Holden, brand nostalgia ain’t what it used to be

Read more

Your blog post is really good and informative. Thanks for taking time to provide us this useful information with us.Auto wrapping uaeADF ...

Yes Machinery

Image intelligence:10 must-see infographics for marketers

Read more

A debt of gratitude is in order for sharing this marvelous information.I have taken in numerous things from your post

digitech Classes

Lumen CMO strives to make the brand synonymous with anti-ageism

Read more

Latest Podcast

More podcasts

Sign in