Diageo Australia confirms new CMO

Interim marketing chief takes up the role permanently as premium drinks band reorganises its business into three more market-oriented categories

Premium drinks distributor, Diageo Australia, has confirmed Adam Ballesty as its marketing and innovation director following a four-month secondment to the role. It follows a reorganisation of the company's products into three new market-oriented categories.

Ballesty become the premium drinks distributor’s interim CMO following the departure of Matt Bruhn last October to become global brand director at Smirnoff based in the US.

Ballesty had spent the previous two years as marketing managing, heading up the white spirits portfolio. As the permanent marketing chief, he is now responsible for brand, category, shopper and customer marketing as well as innovation.

In a statement, Diageo’s national managing director, Tim Salt, said Ballesty had proved his ability to lead the team in recent months.

“Since assuming the role… Adam has set out a clear vision for the function and reshaped the marketing team to deliver against that vision,” Salt said. “He has stretched our thinking on what we take to market, how we take it to market and the channel we use to get there and has done a superb job of taking us all on the journey with him."

Adam said Diageo is focusing on period of growth and direction for its brands. “Diageo is poised for a great chapter in our brand portfolio’s amazing history. I have very definite plans and views on how to take this business and our incredible brands to even greater heights,” he said in a statement.

This will involve nurturing and delivering exceptional execution that resonates with customers, shoppers and Australian consumers, he added.

In December, Diageo restructured its brands from their traditional product categories into three overarching customer-oriented divisions, each with their own marketing head: Next generation; luxury; and independence. These three divisions are being overseen by existing employees Andy Morley (marketing manager, luxury), Andy Oughton (marketing manager, independence) and Dan Bitti (marketing manager, next generation).

During his time at Diageo, Ballesty has helped launched a new business model for the Ciroc brand, extended the reach of Ketel One and re-invigorated the Smirnoff brand with the recent launch of Smirnoff Double Black.

Prior to joining Diageo, he was group marketing manager at Pacific Brands, and relaunched the Volley shoes brand during his time with the group. Ballesty has also worked with startups, SKINs Compression and Unistraw, and managed his own strategy and research business.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO Australia conversation on LinkedIn: CMO Australia, or join us on Facebook: https://www.facebook.com/CMOAustralia

Signup to CMO’s new email newsletter to receive your weekly dose of targeted content for the modern marketing chief.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Latest Videos

Conversations over a cuppa with CMO: Microsoft's Pip Arthur

​In this latest episode of our conversations over a cuppa with CMO, we catch up with the delightful Pip Arthur, Microsoft Australia's chief marketing officer and communications director, to talk about thinking differently, delivering on B2B connection in the crisis, brand purpose and marketing transformation.

More Videos

Great content and well explained. Everything you need to know about Digital Design, this article has got you covered. You may also check ...

Ryota Miyagi

Why the art of human-centred design has become a vital CX tool

Read more

Interested in virtual events? If you are looking for an amazing virtual booth, this is definitely worth checking https://virtualbooth.ad...

Cecille Pabon

Report: Covid effect sees digital events on the rise long-term

Read more

Thank you so much for sharing such an informative article. It’s really impressive.Click Here & Create Status and share with family

Sanwataram

Predictions: 14 digital marketing predictions for 2021

Read more

Nice!https://www.live-radio-onli...

OmiljeniRadio RadioStanice Uzi

Google+ and Blogger cozy up with new comment system

Read more

Awesome and well written article. The examples and elements are good and valuable for all brand identity designs. Speaking of awesome, ch...

Ryota Miyagi

Why customer trust is more vital to brand survival than it's ever been

Read more

Blog Posts

A Brand for social justice

In 2020, brands did something they’d never done before: They spoke up about race.

Dipanjan Chatterjee and Xiaofeng Wang

VP and principal analyst and senior analyst, Forrester

Determining our Humanity

‘Business as unusual’ is a term my organisation has adopted to describe the professional aftermath of COVID-19 and the rest of the tragic events this year. Social distancing, perspex screens at counters and masks in all manner of situations have introduced us to a world we were never familiar with. But, as we keep being reminded, this is the new normal. This is the world we created. Yet we also have the opportunity to create something else.

Katja Forbes

Managing director of Designit, Australia and New Zealand

Should your business go back to the future?

In times of uncertainty, people gravitate towards the familiar. How can businesses capitalise on this to overcome the recessionary conditions brought on by COVID? Craig Flanders explains.

Craig Flanders

CEO, Spinach

Sign in