Leaked documents reveal Twitter Commerce plans
Twitter is preparing to launch an e-commerce platform that will enable users to purchase goods directly through the site, according to reports.
Plans to introduce the service, called Twitter Commerce, were revealed in documents posted on Fancy.com, one of the Twitter's prospective merchant partners.
The Twitter Commerce service will appear inside users' Twitter stream, similar to promoted tweet advertisements, according to the documents seen by ReCode.
Users will then be asked to enter name, address and credit card details, which are "handled securely within the Twitter app". Customers may also be able to track shipping status on a map.
Transaction costs for merchants using the service were not revealed however.
Twitter declined to comment on documents.
Prior to its IPO last year, Twitter announced that former Ticketmaster CEO Nathan Hubbard had joined to lead its e-commerce strategy. It is hoped that by attracting more commerce to the site it will be able to increase its advertising revenues and provide alternative revenue streams.
The company has dabbled in the sale of goods in the past, but is yet to launch a full ecommerce service. The EarlyBird scheme allowed merchants to promote exclusive deals inside tweets for a period of time. However customers were still required to click through to the advertiser's sites, with the likes of Disney and Virgin America taking up the service.
Twitter also partnered with American Express in 2013, allowing customers to sync their card and account details to enable purchases of a small selection of goods by tweeting a specific hashtag.
Glue Store to offer real-time retail via Twitter and TV
Rival social network Facebook also launched an e-commerce venture in 2012, but was subsequently scrapped due to low user demand.
Facebook recently announced that it was trialling a mobile payments service, allowing users to store credit and debit card details which can be automatically retrieved when purchasing goods.
In this latest episode of our Conversations over a Cuppa with CMO series, we catch up with Jane Power, who stepped into the director of marketing and transformation role at GenesisCare in April 2020.
Understanding the core principles of Behavioural Economics will give players in the travel industry a major competitive advantage when restrictions lift and travellers begin to book again. And there are a few insights in here for the rest of the marketing community, too.
Unicorns, the Sunken City of Atlantis, Zeus: They are very famous. So famous in fact, that we often think twice about whether they are real or not. Sometimes if we talk about something widely enough, and for long enough, even the strangest fiction can seem like fact. But ultimately it is still fiction - stories we make up and tell ourselves over and over until we believe.
At a time of uncertainty and economic hardship, customer retention takes on much greater importance. CX Lavender’s Linda O’Grady examines the big grey area between ‘all’ and ‘best’ customers when deciding who is worth fighting for and how.
looking for the best quality of SMM Panel ( Social Media Marketing Panel ) is a website where People Buy Social Media Services Such as Fa...
Kavin kyzal
How to manage social media during Covid-19
Thank you for sharing your knowledge. Definitely bookmarked for future reading! Check this website https://a2designlab.com/ with lots of ...
Pierce Fabreverg
Study: Gen Z are huge opportunity for brands
Thanks for sharing. You might want to check this website https://lagimcardgame.com/. An up and coming strategic card game wherein the cha...
Pierce Fabreverg
Board games distributor partners with Deliveroo in business strategy pivot
Such an important campaign, dyslexia certainly need more awareness. Amazing to see the work Code Read is doing. On the same note we are a...
Hugo
New campaign aims to build understanding around scope and impact of dyslexia
Great Job on this article! It demonstrates how much creativity, strategy and effort actually goes to produce such unique logo and brandin...
Pierce Fabreverg
Does your brand need a personality review? - Brand vision - CMO Australia