Starbucks shuffles senior management team in digital drive

Hoping to take advantage of mobile and digital trends in retail

Starbucks' CEO Howard Schultz is adding a focus on innovation to his remit as the company makes digital one of the business's key drivers.

This is one of the changes that the coffee shop giant has made to its senior leadership team today, with the new responsibilities coming into effect on 3 February.

Under the changes, Schultz will work with Starbucks' chief digital officer Adam Brotman and chief strategy officer Matt Ryan to explore new digital, mobile, card, loyalty and e-commerce initiatives that will help the chain grow.

"These organisational moves map our internal talent to the rapidly evolving retail environment and significant strategic and market opportunities ahead of us," said Schultz, who is also the company's chairman and president.

"[Each of these experienced Starbucks leaders] will partner with me as I focus on Starbucs mission, growth initiatives and the convergence and integration of our retail and e-commerce, digital, card and mobile assets around the world."

Other senior management moves at the company includes a promotion of Troy Alstead to the newly-created position of chief operating officer (COO), responsible for the day-to-day operations of the company. Alstead was previously chief financial officer (CFO) and group president of Global Business Services. Starbucks' heads of Global Technology and Global Supply Chain will report directly to him.

The new CFO, Scott Maw, will also report to Alstead.

Meanwhile, Craig Russell, has been promoted to executive vice president of Starbucks' Global Coffee division, in charge of the company's coffee strategy.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

Data has the power to build or burn brands

A brand can be severely wounded by use or misuse of any of its assets and you could say data has the greatest power of all to inflict damage.

Lucy Acheson

Head of data strategy and customer experience, LIDA

Totto and your inorganic future

At Cannes Lions this year we’ve been treated to many artificial intelligence (AI) insights. It’s one of the major discourses of our time.

Richard Brett

CEO, opr

Personas of one and the rise of ‘always there’ marketing

I’ve got some bad news. The ‘always on’ marketing approach that many companies have only just fully implemented is already out of date.

Nigel Roberts

Founding partner and strategy lead, Yell

Carisoprodol is used for treatment of pain.so it has some amount of drug use it carefully . Get its complete usage and prescription from ...

jensons henry

CMO profile: The strategy behind Cash Converters brand and customer experience reboot

Read more

This is very educational content and written well for a change. It's nice to see that some people still understand how to write a quali...

mark Johnson

Digital advertising continues to dominate marketing budgets

Read more

I am a new satisfied customer with the cryptodriven darkwebsolutions company, they helped me with a very efficient crypter for my company...

Yusef

The CX thinking behind Westfield A/NZ's new brand and digital identity

Read more

I enjoyed reading your article. It all starts from creating a persona of your ideal customer. Once you understand the needs then you can ...

Ardie Cash

4 skills needed for a marketer to sit on boards

Read more

A very prestigious list. Cant wait to see who ends up in this years list. Cheers!!

Diganto

CMO50 2018 is now open for submissions

Read more

Latest Podcast

More podcasts

Sign in