Millions to try on smart glasses in 2014: Deloitte

Smart glasses expected to be most popular form factor

Deloitte has predicted strong sales of wearable computing devices in 2014, with smart glasses expected to be the strongest seller.

In its annual technology, media and telecommunications predictions report, Deloitte predicted that wearables including smart glasses, watches and fitness bands will generate $3 billion in revenue globally in 2014. That will come from the sale of 10 million units, including 4 million glasses, 4 million fitness bands and 2 million watches, it said.

Also read:
The battle for your body is on at CES
Where is wearable technology heading in 2014?
Could wearable computing free humans?

Google Glass and similar head-worn devices will likely be the most popular form factor of wearable computing for consumers and also will have the most potential for use in the enterprise, said Stuart Johnston, Deloitte national leader on technology, media and telecommunications (TMT).

“We’ve been long attracted by flowing digital information that’s in our line of sight,” he said, pointing to the large, colourful ads in New York City’s Times Square as an example. Glasses provide a similar experience for the user, he said.

One reason Deloitte does not expected wrist-worn devices to have the same popularity is that the youth market in general does not like to wear watches, he said.

In the enterprise, the hands-free nature of glasses could improve safety and increase productivity, Johnston said.

"The untold story for 2014 is going to be about the application of wearables and smart glasses in the enterprise,” he said.

In Australia, the mining industry may be a perfect candidate for wearables, Johnston said.

“In the mining sector, safety is a major issue. They have been making investments in technology and data to try and reduce those safety incidents,” he said. “Given those investments, the natural next step would be to look at how [to] use something like Google Glass.”

Glasses may also have applications in healthcare, particularly in surgery and other areas where hands-free access to information is useful, and for public safety and law enforcement organisations.

A police department in the US that trialled Google Glass in the field last year has reported an 80 per cent drop in the number of false accusations made against police, as well as a reduction in police brutality, Johnston said.

Smartphones are likely to reach saturation this year, growing but not significantly, according to Deloitte.

However, one “untapped demographic” where Deloitte does expect to see smartphone growth is in people aged 55 or over, said Mason Davies, Deloitte TMT tech lead.

Smartphone penetration in this older users group is currently around 40 per cent, but could grow to 50 per cent this year, he said. Over the next five years, smartphone penetration in the group will be on par with younger users, he said.

A smaller range of traditional feature phones for sale and more intuitive smartphone interfaces will drive smartphones penetration in the 55+ age group, said Davies.

However, some barriers to smartphone adoption could be an overwhelming number of apps and lack of understanding about how much data the devices consume and the cost of that data, he said.

Also, Deloitte predicted that sales of smaller tablets, with screens sized 8.5 inches or smaller, will surpass large ones this year.

An increasing number of households will buy the cheaper tablets to complement premium tablets they already own, Johnston said. These secondary tablets will be used more like toys than tools, he said.

The complete 2014 predictions report is available on the Deloitte website.

Adam Bender covers wearable computing for CMO and is the author of a dystopian novel about surveillance. Follow him on Twitter: @WatchAdam

Follow CMO on Twitter: Twitter: @CMOAustralia

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Latest Videos

More Videos

More Brand Posts

What are Chris Riddell's qualifications to talk about technology? What are the awards that Chris Riddell has won? I cannot seem to find ...

Tareq

Digital disruption isn’t disruption anymore: Why it’s time to refocus your business

Read more

Enterprisetalk

Mark

CMO's top 10 martech stories for the week - 9 June

Read more

Great e-commerce article!

Vadim Frost

CMO’s State of CX Leadership 2022 report finds the CX striving to align to business outcomes

Read more

Are you searching something related to Lottery and Lottery App then Agnito Technologies can be a help for you Agnito comes out as a true ...

jackson13

The Lottery Office CEO details journey into next-gen cross-channel campaign orchestration

Read more

Thorough testing and quality assurance are required for a bug-free Lottery Platform. I'm looking forward to dependability.

Ella Hall

The Lottery Office CEO details journey into next-gen cross-channel campaign orchestration

Read more

Blog Posts

Marketing prowess versus the enigma of the metaverse

Flash back to the classic film, Willy Wonka and the Chocolate Factory. Television-obsessed Mike insists on becoming the first person to be ‘sent by Wonkavision’, dematerialising on one end, pixel by pixel, and materialising in another space. His cinematic dreams are realised thanks to rash decisions as he is shrunken down to fit the digital universe, followed by a trip to the taffy puller to return to normal size.

Liz Miller

VP, Constellation Research

Why Excellent Leadership Begins with Vertical Growth

Why is it there is no shortage of leadership development materials, yet outstanding leadership is so rare? Despite having access to so many leadership principles, tools, systems and processes, why is it so hard to develop and improve as a leader?

Michael Bunting

Author, leadership expert

More than money talks in sports sponsorship

As a nation united by sport, brands are beginning to learn money alone won’t talk without aligned values and action. If recent events with major leagues and their players have shown us anything, it’s the next generation of athletes are standing by what they believe in – and they won’t let their values be superseded by money.

Simone Waugh

Managing Director, Publicis Queensland

Sign in