Is your content marketing missing the mark?
Does it ever seem like the content you create falls flat on its face or that the leads you’re generating aren’t worth following up?
David Jones merges marketing and customer innovation under new group boss
Group executive of customer innovation and growth, David Robinson, takes over marketing from Sascha Laing, who has resigned after just 18 months in the newly created role
Australian retail giant, David Jones, has merged its customer innovations team with marketing and financial services in a bid to improve customer engagement.
David Robinson (pictured), the group’s group executive of customer innovation and growth, now takes over the marketing and financial services team from Sacha Laing, who vacates the role after just 18 months. The new position is effective immediately.
Laing was appointed to the newly created position in May 2012 as one of a new executive appointments aimed at transforming the business. He has been with David Jones for 12 years in senior merchandising roles and also worked previously for Kodak Retail and Smiths Snackfood Company.
Robinson is a David Jones veteran, with 14 years’ service under his belt. As head of customer innovation and growth, he has been responsible for overseeing David Jones’s omni-channel retailing strategy.
In an ASX statement, the company said combining customer innovation with marketing and financial services will give it the ability to deliver more integrated customer service.
“David has a detailed understanding of our business,” said outgoing David Jones CEO and managing director, Paul Zahra. “He headed the implementation of the David Jones American Express card program from an operational perspective, and has worked closely with our marketing team across all sales channels as part of our omni-channel retail strategy.”
Laing’s departure was raised as a possibility by Daily Telegraph journalists last October following news of Zahra’s resignation.
At the time, the newspaper quoted sources saying that the David Jones board were reviewing its business strategy in a big to stem poor sales results and a drop in share price, and had Laing in their sights.
Read more: CMO50 #15: David Robinson, David JonesIn its Q1, 2014 results for the three months to 26 October 2013, David Jones reported total sales were up 2.1 per cent to $424.2 million, with like-for-like sales down 0.3 per cent over the same period.
Follow CMO on Twitter: @CMOAustralia, take part in the CMO Australia conversation on LinkedIn: CMO Australia, or join us on Facebook: https://www.facebook.com/CMOAustralia
Very rarely have I come across views so true. There are so many gems in this article, reflective of reality, onec can read it again and a...
Shyam Mishra
ANZ digital chief: Tackle the ‘frozen middle’ of your organisation or face irrelevancy
STOP STEALING BUISNESS CLASS TOILETS from A380, new 787's and A330's!!!!Thats what you call customer experience ONE toilet for all Busine...
Joe
Qantas CMO: What it's taking to evolve our customer experience
Dare i suggest that a "CEO" role in a peak industry body like Think Brink is not really much of a leap from CMO because it is also a mark...
Sventana
CMO to CEO: Think Brick chief reveals what it takes to make the jump
Grate post, thanks for the post.No matter what your business is, if you do no not rank among the top most search results of Google, Yahoo...
Rahul
Image intelligence:10 must-see infographics for marketers
Thank you Shane Blandford for carrying my Smarketing vision into KM !
Peter Strohkorb
CMO Interview: Why aligning sales and marketing drives innovation at Konica Minolta