Group executive of customer innovation and growth, David Robinson, takes over marketing from Sascha Laing, who has resigned after just 18 months in the newly created role
Australian retail giant, David Jones, has merged its customer innovations team with marketing and financial services in a bid to improve customer engagement.
David Robinson (pictured), the group’s group executive of customer innovation and growth, now takes over the marketing and financial services team from Sacha Laing, who vacates the role after just 18 months. The new position is effective immediately.
Laing was appointed to the newly created position in May 2012 as one of a new executive appointments aimed at transforming the business. He has been with David Jones for 12 years in senior merchandising roles and also worked previously for Kodak Retail and Smiths Snackfood Company.
Robinson is a David Jones veteran, with 14 years’ service under his belt. As head of customer innovation and growth, he has been responsible for overseeing David Jones’s omni-channel retailing strategy.
In an ASX statement, the company said combining customer innovation with marketing and financial services will give it the ability to deliver more integrated customer service.
“David has a detailed understanding of our business,” said outgoing David Jones CEO and managing director, Paul Zahra. “He headed the implementation of the David Jones American Express card program from an operational perspective, and has worked closely with our marketing team across all sales channels as part of our omni-channel retail strategy.”
Laing’s departure was raised as a possibility by Daily Telegraph journalists last October following news of Zahra’s resignation.
At the time, the newspaper quoted sources saying that the David Jones board were reviewing its business strategy in a big to stem poor sales results and a drop in share price, and had Laing in their sights.
Read more: CMO50 #15: David Robinson, David Jones
In its Q1, 2014 results for the three months to 26 October 2013, David Jones reported total sales were up 2.1 per cent to $424.2 million, with like-for-like sales down 0.3 per cent over the same period.
Follow CMO on Twitter: @CMOAustralia, take part in the CMO Australia conversation on LinkedIn: CMO Australia, or join us on Facebook: https://www.facebook.com/CMOAustralia
In the third and final episode of our 3-part CMO50 video series exploring modern marketing and why it’s become a matter of trust, we’re delighted to be joined by Telstra’s former CMO and now digital services and sales executive, Jeremy Nicholas, and Adobe VP Marketing Asia-Pacific and Japan, Duncan Egan.
Flash back to the classic film, Willy Wonka and the Chocolate Factory. Television-obsessed Mike insists on becoming the first person to be ‘sent by Wonkavision’, dematerialising on one end, pixel by pixel, and materialising in another space. His cinematic dreams are realised thanks to rash decisions as he is shrunken down to fit the digital universe, followed by a trip to the taffy puller to return to normal size.
Why is it there is no shortage of leadership development materials, yet outstanding leadership is so rare? Despite having access to so many leadership principles, tools, systems and processes, why is it so hard to develop and improve as a leader?
As a nation united by sport, brands are beginning to learn money alone won’t talk without aligned values and action. If recent events with major leagues and their players have shown us anything, it’s the next generation of athletes are standing by what they believe in – and they won’t let their values be superseded by money.
Enterprisetalk
Mark
CMO's top 10 martech stories for the week - 9 June
Great e-commerce article!
Vadim Frost
CMO’s State of CX Leadership 2022 report finds the CX striving to align to business outcomes
Are you searching something related to Lottery and Lottery App then Agnito Technologies can be a help for you Agnito comes out as a true ...
jackson13
The Lottery Office CEO details journey into next-gen cross-channel campaign orchestration
Thorough testing and quality assurance are required for a bug-free Lottery Platform. I'm looking forward to dependability.
Ella Hall
The Lottery Office CEO details journey into next-gen cross-channel campaign orchestration
Great Sharing thoughts.It is really helps to define marketing strategies. After all good digital marketing plan leads to brand awareness...
Paul F
Driving digital marketing effectiveness