Wearables, connected homes to spur surge in data sharing by 2017, Gartner says

Wearables and 'smart' appliances are driving the trend

Google's never been the best at hardware, but the Nest is the best-designed thermostat hands-down.
Google's never been the best at hardware, but the Nest is the best-designed thermostat hands-down.

By 2017, the typical mobile user will share their personalized data stream with 100 applications and services every day, with wearable devices and Internet-connected appliances fueling the use trend, according to Gartner.

While Facebook, Twitter and Snapchat have had a major influence on users' willingness to share personal information with others, companies in emerging areas such as health tracking, "smart" home appliances and automobile technology are poised to give rise to a new world of apps that could take our data and analyze it in powerful ways, Gartner said in a report released Wednesday.

"In the next three to four years, apps will no longer be simply confined to smartphones and tablets, but will impact a wider set of devices, from home appliances to cars and wearable devices," said Gartner research director Brian Blau in a statement accompanying the report. "By 2017, Gartner predicts that wearable devices will drive 50 percent of total app interactions."

Because things like refrigerators, thermostats or wrist bands often don't have a central screen or interface on them, apps and other software are needed as the conduit for exchanging the data between the user and the company or device, Gartner said.

"As users continue to adopt and interact with apps, it is their data -- what they say, what they do, where they go -- that is transforming the app interaction paradigm," Blau said. "In the next three to four years, apps will no longer be simply confined to smartphones and tablets, but will impact a wider set of devices, from home appliances to cars and wearable devices."

By next year, cognizant computing will be a "key enabler" used in smart homes, Gartner said, with connected appliances and devices increasingly able to anticipate user behavior and needs. Data analysis will allow appliances to, for instance, initiate tasks such as turning on the hot water heater at a particular time or even calling for help or a doctor in an emergency in a home.

Some companies already offer incentives to get users to share personal data. For example, Lumo Lift tracks people's movements to help them focus on improving their posture, while the June bracelet tracks sun exposure.

In its report, Gartner argued these sorts of devices will help to increase the use of applications that connect with them. But a looming question is whether consumers will be on board with this level of data sharing.

The involvement of major technology companies such as Google could also raise consumers' concerns too. Last week Google announced it was acquiring Nest, a company that makes "smart" thermostats for homes.

Immediately following the acquisition news, Nest took to the company's blog to clarify how their customers' data would be shared with Google. Nest said that their privacy policy limits the use of customer information to providing and improving Nest's products and services.

But if companies can provide real value, many consumers will probably be okay with that, or at least go with the less creepy company, Gartner's Blau said. In Nest's case, for example, the idea is that saving money on your energy bills outweighs potential fears that other evil entities might learn when you leave your house.

Zach Miners covers social networking, search and general technology news for IDG News Service. Follow Zach on Twitter at @zachminers. Zach's e-mail address is zach_miners@idg.com

Join the newsletter!

Error: Please check your email address.
Show Comments

Blog Posts

Innovations in retail will bring creative and technology closer than ever

While approaching a customer in a shop and asking what you can help them with is Retail 101, how many of us actually enjoy being approached? Generally, you have to give the forced, fake smile and say, “Just browsing, thanks,” while screaming on the inside, “just leave me alone!” Maybe it’s just me?

Jason Dooris

CEO and founder, Atomic 212

There’s a brand in my digital soup

Not a day passes by in the life of business executives where digital innovation or the prospect of disruption is not front of mind. This in turn, drives an unrelenting flow of questioning, discussion and strategy papers.

Jean-Luc Ambrosi

Author, marketer

Can marketers trust agencies again?

Unless you’ve been marketing under a rock, you’ll probably have questioned whether your media agencies are offering you transparency.

Nic Halley

Founder and managing director, Mindbox

Nice post Brad! very useful information. The retail stores are really mean for every brand I am agree with you. Now Online Service Market...

Srialto

The rise of online retail marketplaces and what they mean for brands

Read more

Minor correct Nadia, just wanted to clarify that the "Marketo consultants" that did this work, were actually Hoosh consultants

Fab Capodicasa

What it's taking for Edible Blooms to grow a stronger personalisation strategy

Read more

Im not surprise though, been in the industry for couple of years and I feel and see it with my tow eyes how eCommerce platforms innovated...

Jason Smith

Australia Post earmarks $20m for Australian ecommerce innovation investment

Read more

For marketers that are "going Agile" I recommend using Ravetree. It's a really powerful suite of tools for Agile project management, reso...

Janice Morgan

7 ways to run your marketing department like a software startup

Read more

Over the years very part of our lives has become technological. That’s why I am not surprised to see that Australian home loans are going...

GreatDayTo

Why Aussie Home Loans is embracing digital transformation

Read more

Latest Podcast

More podcasts

Sign in