Wearables, connected homes to spur surge in data sharing by 2017, Gartner says

Wearables and 'smart' appliances are driving the trend

Google's never been the best at hardware, but the Nest is the best-designed thermostat hands-down.
Google's never been the best at hardware, but the Nest is the best-designed thermostat hands-down.

By 2017, the typical mobile user will share their personalized data stream with 100 applications and services every day, with wearable devices and Internet-connected appliances fueling the use trend, according to Gartner.

While Facebook, Twitter and Snapchat have had a major influence on users' willingness to share personal information with others, companies in emerging areas such as health tracking, "smart" home appliances and automobile technology are poised to give rise to a new world of apps that could take our data and analyze it in powerful ways, Gartner said in a report released Wednesday.

"In the next three to four years, apps will no longer be simply confined to smartphones and tablets, but will impact a wider set of devices, from home appliances to cars and wearable devices," said Gartner research director Brian Blau in a statement accompanying the report. "By 2017, Gartner predicts that wearable devices will drive 50 percent of total app interactions."

Because things like refrigerators, thermostats or wrist bands often don't have a central screen or interface on them, apps and other software are needed as the conduit for exchanging the data between the user and the company or device, Gartner said.

"As users continue to adopt and interact with apps, it is their data -- what they say, what they do, where they go -- that is transforming the app interaction paradigm," Blau said. "In the next three to four years, apps will no longer be simply confined to smartphones and tablets, but will impact a wider set of devices, from home appliances to cars and wearable devices."

By next year, cognizant computing will be a "key enabler" used in smart homes, Gartner said, with connected appliances and devices increasingly able to anticipate user behavior and needs. Data analysis will allow appliances to, for instance, initiate tasks such as turning on the hot water heater at a particular time or even calling for help or a doctor in an emergency in a home.

Some companies already offer incentives to get users to share personal data. For example, Lumo Lift tracks people's movements to help them focus on improving their posture, while the June bracelet tracks sun exposure.

In its report, Gartner argued these sorts of devices will help to increase the use of applications that connect with them. But a looming question is whether consumers will be on board with this level of data sharing.

The involvement of major technology companies such as Google could also raise consumers' concerns too. Last week Google announced it was acquiring Nest, a company that makes "smart" thermostats for homes.

Immediately following the acquisition news, Nest took to the company's blog to clarify how their customers' data would be shared with Google. Nest said that their privacy policy limits the use of customer information to providing and improving Nest's products and services.

But if companies can provide real value, many consumers will probably be okay with that, or at least go with the less creepy company, Gartner's Blau said. In Nest's case, for example, the idea is that saving money on your energy bills outweighs potential fears that other evil entities might learn when you leave your house.

Zach Miners covers social networking, search and general technology news for IDG News Service. Follow Zach on Twitter at @zachminers. Zach's e-mail address is zach_miners@idg.com

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Latest Videos

More Videos

Extremely informative. One should definitely go through the blog in order to know different aspects of the Retail Business and retail Tec...

Sheetal Kamble

SAP retail chief: Why more retailers need to harness data differently

Read more

It's actually a nice and helpful piece of info. I am satisfied that you shared this helpful information with us. Please stay us informed ...

FIO Homes

How a brand facelift and content strategy turned real estate software, Rockend, around

Read more

I find this very strange. The Coles store i shop in still has Flouro lights? T though this would have been the 1st thing they would have ...

Brad

Coles launches new sustainability initiative

Read more

Well, the conversion can be increased by just using marketing, but in general if you are considering an example with Magento, then it is ...

Bob

How Remedy is using digital marketing and commerce to drive conversion

Read more

yo nice article

Bob

6 Ways to ramp up Social Media to Your Web Design

Read more

Blog Posts

9 lessons from 7 months of relentless failure

The most innovative organisations embrace failure. Why? Because it is often through failing the most creative out-of-box thinking happens. And with it comes vital learning opportunities that bring new knowledge and experience into teams.

Jacki James

Digital product lead, Starlight Children's Foundation

Why conflict can be good for your brand

Conflict is essentially a clash. When between two people, it’s just about always a clash of views or opinions. And when it comes to this type of conflict, more than the misaligned views themselves, what we typically hate the most is our physiological response.

Kathy Benson

Chief client officer, Ipsos

Brand storytelling lessons from Singapore’s iconic Fullerton hotel

In early 2020, I had the pleasure of staying at the newly opened Fullerton Hotel in Sydney. It was on this trip I first became aware of the Fullerton’s commitment to brand storytelling.

Gabrielle Dolan

Business storytelling leader

Sign in