Wearables, connected homes to spur surge in data sharing by 2017, Gartner says

Wearables and 'smart' appliances are driving the trend

Google's never been the best at hardware, but the Nest is the best-designed thermostat hands-down.
Google's never been the best at hardware, but the Nest is the best-designed thermostat hands-down.

By 2017, the typical mobile user will share their personalized data stream with 100 applications and services every day, with wearable devices and Internet-connected appliances fueling the use trend, according to Gartner.

While Facebook, Twitter and Snapchat have had a major influence on users' willingness to share personal information with others, companies in emerging areas such as health tracking, "smart" home appliances and automobile technology are poised to give rise to a new world of apps that could take our data and analyze it in powerful ways, Gartner said in a report released Wednesday.

"In the next three to four years, apps will no longer be simply confined to smartphones and tablets, but will impact a wider set of devices, from home appliances to cars and wearable devices," said Gartner research director Brian Blau in a statement accompanying the report. "By 2017, Gartner predicts that wearable devices will drive 50 percent of total app interactions."

Because things like refrigerators, thermostats or wrist bands often don't have a central screen or interface on them, apps and other software are needed as the conduit for exchanging the data between the user and the company or device, Gartner said.

"As users continue to adopt and interact with apps, it is their data -- what they say, what they do, where they go -- that is transforming the app interaction paradigm," Blau said. "In the next three to four years, apps will no longer be simply confined to smartphones and tablets, but will impact a wider set of devices, from home appliances to cars and wearable devices."

By next year, cognizant computing will be a "key enabler" used in smart homes, Gartner said, with connected appliances and devices increasingly able to anticipate user behavior and needs. Data analysis will allow appliances to, for instance, initiate tasks such as turning on the hot water heater at a particular time or even calling for help or a doctor in an emergency in a home.

Some companies already offer incentives to get users to share personal data. For example, Lumo Lift tracks people's movements to help them focus on improving their posture, while the June bracelet tracks sun exposure.

In its report, Gartner argued these sorts of devices will help to increase the use of applications that connect with them. But a looming question is whether consumers will be on board with this level of data sharing.

The involvement of major technology companies such as Google could also raise consumers' concerns too. Last week Google announced it was acquiring Nest, a company that makes "smart" thermostats for homes.

Immediately following the acquisition news, Nest took to the company's blog to clarify how their customers' data would be shared with Google. Nest said that their privacy policy limits the use of customer information to providing and improving Nest's products and services.

But if companies can provide real value, many consumers will probably be okay with that, or at least go with the less creepy company, Gartner's Blau said. In Nest's case, for example, the idea is that saving money on your energy bills outweighs potential fears that other evil entities might learn when you leave your house.

Zach Miners covers social networking, search and general technology news for IDG News Service. Follow Zach on Twitter at @zachminers. Zach's e-mail address is zach_miners@idg.com

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments
cmo-xs-promo

Latest Videos

More Videos

Nice blog!Blog is really informative , valuable.keep updating us with such amazing blogs.influencer agency in Melbourne

Rajat Kumar

Why flipping Status Quo Bias is the key to B2B marketing success

Read more

good this information are very helpful for millions of peoples customer loyalty Consultant is an important part of every business.

Tom Devid

Report: 4 ways to generate customer loyalty

Read more

Great post, thanks for sharing such a informative content.

CodeWare Limited

APAC software company brings on first VP of growth

Read more

This article highlights Gartner’s latest digital experience platforms report and how they are influencing content operations ecosystems. ...

vikram Roy

Gartner 2022 Digital Experience Platforms reveals leading vendor players

Read more

What about this one FormDesigner.pro? I think it's a great platform providing a lot of options, you can collect different data and work w...

Salvador Lopez

Gartner highlights four content marketing platform players as leaders

Read more

Blog Posts

​Why we need to look at the whole brand puzzle, not just play with the pieces

Creating meaningful brands should be a holistic and considered process. However, all too frequently it’s one that is disparate and reactive, where one objective is prioritized at the expense of all others. So, what are the key pieces to the ‘good’ brand puzzle?

Marketing overseas? 4 ways to make your message stick

Companies encounter a variety of challenges when it comes to marketing overseas. Marketing departments often don’t know much about the business and cultural context of the international audiences they are trying to reach. Sometimes they are also unsure about what kind of marketing they should be doing.

Cynthia Dearin

Author, business strategist, advisor

From unconscious to reflective: What level of data user are you?

Using data is a hot topic right now. Leaders are realising data can no longer just be the responsibility of dedicated analysts or staff with ‘data’ in their title or role description.

Dr Selena Fisk

Data expert, author

Sign in