TV second screening and politics lead Australian Twitter chat

2013 round-up report from the social media site shows rising use of Twitter as a second screening during TV viewing, as well as popularity of the platform for events and politics

TV shows and politics dominated the list of conversations Australian had on Twitter this year, according to the social media site’s 2013 round-up.

The Year on Twitter annual report found the Australian event that created the biggest spike in Twitter conversation this year was a TV moment, when Dami IM won Australian X Factor.

Overall, TV was found to be a significant conversation starter on the social network and reflected the rise of second screening across Australian consumers. Key shows were users shared real-time tweets were Big Brother, Q&A, The Voice, The Block, The Bachelor, the Logies and My Kitchen Rules.

Given the 2013 Federal Election, it’s no surprise to hear Twitter also reported a big year for politics, led by both Labor Party leadership spills, Kevin Rudd’s return as PM, and the announcement of the 2013 Election via Twitter. Leading the list of top trending topics in this area were #AusPol, #Spill, #AusVotes, #YouDecide9, and ‘Rudd’.

One of the emerging uses of Twitter in Australia is as a reporting service for breaking news and community engagement. Key events included the Brisbane floods, NSW bushfires and global events such as the chemical attacks in Syria and the tsunami in the Philippines.

Sport remains a favourite topic too, with popular hashtags including the #ashes test series, #NRLgf for the NRL grand final, #AFLgf for the AFL grand final and #AusOpen for the Australian tennis tournament.

Other sporting events to experience the highest growth on Twitter during 2013 were #origin, #ALeagueGF, #MelbourneCup, and #GoSocceroos. On the events side, the #royalbaby led the list, followed by #telethon7, ‘Happy New Year’ and ‘Christmas’. Top conversation starters on Twitter included #NowPlaying, #UnpopularOpinionNight, #MentionSomeoneBeautiful, #WhenIWakeUp, #ConfessionNight, and #TonyAbbottFilms.

The rise of TV shows and politics on Twitter’s topic list reflects a new report released by Facebook this week on the top areas of consumer and brand engagement on its social media site.

Join the CMO newsletter!

Error: Please check your email address.
Show Comments

Supporting Association

Blog Posts

Is your content marketing missing the mark?

Does it ever seem like the content you create falls flat on its face or that the leads you’re generating aren’t worth following up?

Dan Ratner

managing director, uberbrand

​ Creating a purpose-driven brand

So you want to be a brand with purpose. But what does it actually mean to build a brand with real meaning?

Paul Chappell

Partner and managing director, Brand + Story

Customer experience crisis: Proactively mitigating the risk of broken promises

Last Friday, three weeks after United Airline’s spectacular customer experience disaster, customers received a letter from the company’s CEO, Oscar Munoz.

Very rarely have I come across views so true. There are so many gems in this article, reflective of reality, onec can read it again and a...

Shyam Mishra

ANZ digital chief: Tackle the ‘frozen middle’ of your organisation or face irrelevancy

Read more

STOP STEALING BUISNESS CLASS TOILETS from A380, new 787's and A330's!!!!Thats what you call customer experience ONE toilet for all Busine...

Joe

Qantas CMO: What it's taking to evolve our customer experience

Read more

Dare i suggest that a "CEO" role in a peak industry body like Think Brink is not really much of a leap from CMO because it is also a mark...

Sventana

CMO to CEO: Think Brick chief reveals what it takes to make the jump

Read more

Grate post, thanks for the post.No matter what your business is, if you do no not rank among the top most search results of Google, Yahoo...

Rahul

Image intelligence:10 must-see infographics for marketers

Read more

Thank you Shane Blandford for carrying my Smarketing vision into KM !

Peter Strohkorb

​CMO Interview: Why aligning sales and marketing drives innovation at Konica Minolta

Read more

Latest Podcast

More podcasts

Sign in