TV second screening and politics lead Australian Twitter chat

2013 round-up report from the social media site shows rising use of Twitter as a second screening during TV viewing, as well as popularity of the platform for events and politics

TV shows and politics dominated the list of conversations Australian had on Twitter this year, according to the social media site’s 2013 round-up.

The Year on Twitter annual report found the Australian event that created the biggest spike in Twitter conversation this year was a TV moment, when Dami IM won Australian X Factor.

Overall, TV was found to be a significant conversation starter on the social network and reflected the rise of second screening across Australian consumers. Key shows were users shared real-time tweets were Big Brother, Q&A, The Voice, The Block, The Bachelor, the Logies and My Kitchen Rules.

Given the 2013 Federal Election, it’s no surprise to hear Twitter also reported a big year for politics, led by both Labor Party leadership spills, Kevin Rudd’s return as PM, and the announcement of the 2013 Election via Twitter. Leading the list of top trending topics in this area were #AusPol, #Spill, #AusVotes, #YouDecide9, and ‘Rudd’.

One of the emerging uses of Twitter in Australia is as a reporting service for breaking news and community engagement. Key events included the Brisbane floods, NSW bushfires and global events such as the chemical attacks in Syria and the tsunami in the Philippines.

Sport remains a favourite topic too, with popular hashtags including the #ashes test series, #NRLgf for the NRL grand final, #AFLgf for the AFL grand final and #AusOpen for the Australian tennis tournament.

Other sporting events to experience the highest growth on Twitter during 2013 were #origin, #ALeagueGF, #MelbourneCup, and #GoSocceroos. On the events side, the #royalbaby led the list, followed by #telethon7, ‘Happy New Year’ and ‘Christmas’. Top conversation starters on Twitter included #NowPlaying, #UnpopularOpinionNight, #MentionSomeoneBeautiful, #WhenIWakeUp, #ConfessionNight, and #TonyAbbottFilms.

The rise of TV shows and politics on Twitter’s topic list reflects a new report released by Facebook this week on the top areas of consumer and brand engagement on its social media site.

Join the newsletter!

Error: Please check your email address.
Show Comments

Blog Posts

How challenger brands can win at biddable media

Challenger brands, especially in highly competitive markets, generally can’t match established players for media spend.

Chris Pittham

Managing director, Jaywing

The competitive advantage Australian retailers have over Amazon

With all of the hype around Amazon, many online retailers have been trying to understand how they can compete with the American retail giant.

Joel Milligan

Performance manager, Columbus Agency

How to become the customer experience custodian

The number one objective enterprises give for embarking on a digital transformation is to improve customer experiences with new engagement models, according to IDC’s 2017 global study.

Insightful article from an AdTech perspective

Mehdi Partika

Predictions 2018: 5 ways the CMO role will change

Read more

Sounds like a bunch of convoluted business bullshit with no real substance or value. Business people deluding themselves into thinking th...

Bupa Customer

Best CX Companies List profiles: Bupa's Voice of the Customer project

Read more

This partnership seems to bring a lot of benefits.

Uk Driver

Deloitte announces new agency partnership to expand digital reality capabilities

Read more

It's all about the experience and it seems that understanding is finally full tilt!

Danny Mack

Building a robust digital customer experience

Read more

I am going to visit Australia))) nice place ... one of the most attractive

Carly Julia

Tourism Australia aims for youth travel market with dedicated news channel

Read more

Latest Podcast

More podcasts

Sign in