TV second screening and politics lead Australian Twitter chat

2013 round-up report from the social media site shows rising use of Twitter as a second screening during TV viewing, as well as popularity of the platform for events and politics

TV shows and politics dominated the list of conversations Australian had on Twitter this year, according to the social media site’s 2013 round-up.

The Year on Twitter annual report found the Australian event that created the biggest spike in Twitter conversation this year was a TV moment, when Dami IM won Australian X Factor.

Overall, TV was found to be a significant conversation starter on the social network and reflected the rise of second screening across Australian consumers. Key shows were users shared real-time tweets were Big Brother, Q&A, The Voice, The Block, The Bachelor, the Logies and My Kitchen Rules.

Given the 2013 Federal Election, it’s no surprise to hear Twitter also reported a big year for politics, led by both Labor Party leadership spills, Kevin Rudd’s return as PM, and the announcement of the 2013 Election via Twitter. Leading the list of top trending topics in this area were #AusPol, #Spill, #AusVotes, #YouDecide9, and ‘Rudd’.

One of the emerging uses of Twitter in Australia is as a reporting service for breaking news and community engagement. Key events included the Brisbane floods, NSW bushfires and global events such as the chemical attacks in Syria and the tsunami in the Philippines.

Sport remains a favourite topic too, with popular hashtags including the #ashes test series, #NRLgf for the NRL grand final, #AFLgf for the AFL grand final and #AusOpen for the Australian tennis tournament.

Other sporting events to experience the highest growth on Twitter during 2013 were #origin, #ALeagueGF, #MelbourneCup, and #GoSocceroos. On the events side, the #royalbaby led the list, followed by #telethon7, ‘Happy New Year’ and ‘Christmas’. Top conversation starters on Twitter included #NowPlaying, #UnpopularOpinionNight, #MentionSomeoneBeautiful, #WhenIWakeUp, #ConfessionNight, and #TonyAbbottFilms.

The rise of TV shows and politics on Twitter’s topic list reflects a new report released by Facebook this week on the top areas of consumer and brand engagement on its social media site.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

5 things every business can do to drive brand loyalty

If you’re in any customer-centric role, you’ll likely be familiar with the Net Promoter Score (NPS) – one of the most popular tools for brands to measure their customer sentiment.

Catherine Anderson

Chief customer officer, Powershop Australia

What the modern gig economy is doing to customer experience

Most marketing theory was established in the context of stable employment relationships. From front-line staff to marketing strategists and brand managers, employees generally enjoyed job security with classic benefits such as superannuation plans, stable income streams, employment rights, training, sabbaticals and long-service leave.

Dr Chris Baumann

Associate professor, Macquarie University

The new data hierarchy

We are all digital lab rats spewing treasure troves of personal data wherever we go.

Gerry Murray

Research director, marketing and sales technology services, IDC

Thank you! That was useful to know.

Belia Adam

Why your best social marketing brand tool could be hiding in plain sight

Read more

Because you are missing the point of the term "disruption"

Sean

Uber for the truckies: How one Aussie startup is disrupting the freight industry

Read more

Absolutely agree with this ... Facebook doesn't care what adds they show. You report an add for fake news/scam and it just remains "open...

Quasi Carbon

Unilever CMO threatens Facebook, Google with digital advertising boycott

Read more

How to create Pinball game in 4 minshttps://youtu.be/S1bsp7del3M

Alex Atmavan

Rethinking gamification in marketing

Read more

True Local - one of the least credible review sites on the entire internet.

MyNameIsStomp

Former Virgin Mobile CMO and CEO joins oOh! as first customer chief

Read more

Latest Podcast

More podcasts

Sign in