Report: Apple buys Topsy for at least $200 million, gaining deep access to Twitter

Topsy analyzes social data across the Web, including all of Twitter's stream

Apple has acquired Topsy, a social media analytics company that analyzes a range of data from Twitter, according to a recent Wall Street Journal report.

Apple paid more than US$200 million for Topsy, the Journal said. The company provides a range of tools to make sense of data across the social Web and use it to divine consumer sentiment. For example, marketers can use Topsy's tools to measure the success of ad campaigns, identify thoughts and opinions over time, and search and analyze hashtags across years of online chatter.

Topsy is one of only several companies with access to Twitter's so-called "firehose" -- the full stream of tweets posted to the service. Other competing companies with access include DataSift and Gnip, which analyze and resell the data to customers, the Journal noted.

Topsy has a huge amount of Twitter data at its fingertips. Earlier this year the company announced that it had indexed Twitter's complete archive of public tweets dating back to 2006. That data could let Apple make better use of online social activity in its product development, as companies such as Facebook do now.

Neither Apple nor Topsy could be immediately reached for comment.

Zach Miners covers social networking, search and general technology news for IDG News Service. Follow Zach on Twitter at @zachminers. Zach's e-mail address is zach_miners@idg.com

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

CMOs are talking the CX talk, but not yet walking the walk

Customer experience is eclipsing product as a competitive differentiator. CMOs are recognising this shift and talking the talk. But are they also walking the walk?

Will our manners go the same way as texting when robotic servants take over?

Much of the talk in the industry is focused on the limited amount of time that screens have left in our lives.

Katja Forbes

Founder and chief, sfyte

Social purpose: Oxygen for your brand health vitals

If trust is the new currency, then we’re in deep trouble. Here's why.

Carolyn Butler-Madden

Founder and CEO, Sunday Lunch

The things who have mentioned are very convincing and will certainly work.

Lunna Walker

Xero evolves to fit a changing marketplace

Read more

The use of the virtual reality and the additional reality in marketing are only the first steps to the unlimited possibilities. When you ...

Viri VR

Treasury Wine Estates ramps up consumer engagement with augmented reality app portfolio

Read more

Personally, I know about using virtual reality in VR games or when watching movies. I live in Melbourne and often visit a club - https://...

Rafe Frost

3 brand new virtual reality experiences in action

Read more

Infographics are quick and easy to understand! Pictures indeed speak better than words. SEO in Mumbai

Tanushree

Image intelligence:10 must-see infographics for marketers

Read more

A lot of digital developments have definitely merely scratched the surface and have served to deliver more, though not necessarily better...

Dave Heywood

Panel: The quick wins of customer experience improvement are over

Read more

Latest Podcast

More podcasts

Sign in