Enhanced fantasy sports apps might be developed with SkyPhrase technology
Yahoo has acquired SkyPhrase, a natural language processing startup, in a move that could improve Yahoo's ability to make sense of user queries and commands across any number of Yahoo products.
Terms of the deal, which was announced Monday, were not disclosed. SkyPhrase's team has joined Yahoo's Labs business unit in New York City, a Yahoo spokeswoman said.
Yahoo Labs is a science and research division of Yahoo focused on next-generation products and services. The division is active in a number of areas -- human computer interaction, mobile and personalization are just a few -- and it's unclear into which areas specifically SkyPhrase's technology might be integrated.
What's clear is that Yahoo wants to make its services smarter at understanding natural language. By joining Yahoo Labs, both companies can "continue to work on our shared vision of making computers deeply understand people's natural language and intentions," SkyPhrase said in its announcement of the acquisition. SkyPhrase could not be immediately reached to comment further.
A cached version of the startup's website offers a clue: sports. In addition to Web analytics, SkyPhrase's business at one point included technology for National Football League statistics. The technology could be integrated into Yahoo's Sports services, which include stats, real-time scores and breaking news, and also Yahoo's Fantasy sports apps.
There are some obvious areas of Yahoo's Fantasy sports apps that could benefit from SkyPhrase's technology. The company's Fantasy Sports Football app, for instance, lets users pick players, chat with others and check message boards. Providing a suite of mobile products focused on personal experiences is a stated goal for Yahoo, so it would make sense for the company to try to improve its services there.
Natural language processing is also a hot area of search critical to the success of Yahoo's biggest competitors like Facebook and Google. Facebook is working on its own natural language search engine with Graph Search, which was announced earlier this year. And Google is constantly working to improve its search algorithms to better understand more complex queries. Its latest search ranking system, "Hummingbird," was designed for precisely that.
Zach Miners covers social networking, search and general technology news for IDG News Service. Follow Zach on Twitter at @zachminers. Zach's e-mail address is zach_miners@idg.com
In 1982, an AT&T employee by the name of Plotzke predicted the rise of voice: “In fact, it has been predicted that, by 1990, well over half the communications dollars spent by businesses will be for products and services that include voice technologies.
The speed and pace of change will never be slower than we’re experiencing today. So in this era of unprecedented change, how can brands meet soaring consumer expectations, stay relevant and deliver differentiated and connected experiences?
There is a very simple and fascinating experiment you can conduct in your own organisation: Ask 10 of your colleagues to define ‘marketing’. I can guarantee 10 widely varying definitions.
In this bonus last episode of this new podcast series, BrandHook MD, Pip Stocks, talks with former ANZ group general manager of marketing, Louise Eyres, talks about the importance of thinking like a customer and using intuition to solve customer painpoints.
There are lots of software tools available online that can do what you are asking about and also trace the location of a cell phone and e...
Curtis Bacchus
CMO's top 10 martech stories for the week - 9 August 2018
Love the counter intuitive StubHub example!
Rishi Rawat
Yale University says you’re missing this marketing advantage
atch Every NFL game live streaming in HD TV go here >>>>fwcrussiatv .blogspot
Ethel Parkinson
Latest Hays jobs report show widespread gaps in marketing and digital skills
if you want to wach nfl nive steaming free go there >>>sportsliveinfo .com
Ethel Parkinson
Just over 2 weeks left to get those CMO50 submissions in!
we see that NFL has startedand it is really very enjoyable game. I have a simple andtrusted way ... here is the way..>>fwcrussiatv ...
Ethel Parkinson
Industry welcomes new integrated TV viewing database