Bank confirms Monique MacLeod as new general manager of consumer marketing, replacing Martin Whelan
The Commonwealth Bank has confirmed Monique MacLeod as its new general manager, consumer marketing, replacing consumer chief, Martin Whelan.
MacLeod (pictured) is currently the general manger of brand, sponsorship and marketing operations at the banking institution, a position she has held for five years. Prior to that, she spent seven years with McCann Erickson as client services director. She has also worked for DDB and Ogilvy and Mather.
MacLeod replaces Whelan, who has held the role for four years and was also formerly the general manager of brand marketing.
CommBank has also confirmed Aussie Bank general manager of product and marketing, Stuart Tucker, will take over the general manager of brand, sponsorship and marketing operations role vacated by MacLeod. He has spent more than six years with the rival home loans group, and previously spent more than a decade in various marketing roles at Optus.
MacLeod and Tucker’s new role commence from Monday 9 December.
CommBank’s latest appointments come two months after CommBank confirmed Vittoria Shortt as the new group CMO. She took over the reins from Andy Lark, who announced his plans to leave the role back in May.
Follow CMO on Twitter: @CMOAustralia, take part in the CMO Australia conversation on LinkedIn: CMO Australia, or join us on Facebook: https://www.facebook.com/CMOAustralia
In our fifth and final episode, we delve into the relationship between retailer and supplier and how it drives and influences launch marketing strategies and success. To do that, we’re joined by Campbell Davies, group general manager of Associated Retailers Limited, and Kristin Viccars, marketing director A/NZ, Apex Tool Group. Also featured are Five by Five Global managing director, Matt Lawton, and CMO’s Nadia Cameron.
With continued advances in marketing technology, data privacy continues to play catchup in terms of regulation, safety and use. The laws that do exist are open to interpretation and potential misuse and that has led to consumer mistrust and increasing calls for a stronger regulatory framework to protect personal information.
Environmental, Social and (Corporate) Governance is a hot topic for brands right now. But before you start thinking about doing good, Craig Flanders says you best sort out the basics.
Through the ages, from the fields to the factories to the office towers and now to our kitchen tables, collaboration has played a pivotal role in how we live and work. Together. We find partners, live as families, socialise in groups and work as teams. Ultimately, we rely on these collaborative structures to survive and thrive.
Nowadays, when everything is being done online, it is good to know that someone is trying to make an improvement. As a company, you are o...
Marcus
10 lessons Telstra has learnt through its T22 transformation
Check out tiny twig for comfy and soft organic baby clothes.
Morgan mendoza
Binge and The Iconic launch Inactivewear clothing line
NetSuite started out as a cloud-based provider of Enterprise Resource Planning software or as NetSuite solution provider, which companies...
talalyousaf
NetSuite to acquire Bronto's digital marketing platform for US$200m
Thanks for sharing this post, its really good information I get through this blog.CDPO Online Exam Training
Infosectrain01
3 ways Booking.com is improving its B2B marketing game
Time is of the essence, especially for customer service teams. With chatbots, you can interact and assist customers at a larger scale, al...
Jai
Triple-digit customer database growth, personalised engagement become reality for Stone & Wood