New brand and consumer marketing chiefs at CommBank

Bank confirms Monique MacLeod as new general manager of consumer marketing, replacing Martin Whelan

The Commonwealth Bank has confirmed Monique MacLeod as its new general manager, consumer marketing, replacing consumer chief, Martin Whelan.

MacLeod (pictured) is currently the general manger of brand, sponsorship and marketing operations at the banking institution, a position she has held for five years. Prior to that, she spent seven years with McCann Erickson as client services director. She has also worked for DDB and Ogilvy and Mather.

MacLeod replaces Whelan, who has held the role for four years and was also formerly the general manager of brand marketing.

CommBank has also confirmed Aussie Bank general manager of product and marketing, Stuart Tucker, will take over the general manager of brand, sponsorship and marketing operations role vacated by MacLeod. He has spent more than six years with the rival home loans group, and previously spent more than a decade in various marketing roles at Optus.

MacLeod and Tucker’s new role commence from Monday 9 December.

CommBank’s latest appointments come two months after CommBank confirmed Vittoria Shortt as the new group CMO. She took over the reins from Andy Lark, who announced his plans to leave the role back in May.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO Australia conversation on LinkedIn: CMO Australia, or join us on Facebook: https://www.facebook.com/CMOAustralia

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

Is customer segmentation dead?

Ginni Rometty, the CEO of IBM, announced the death of customer segmentation five years ago saying, "The shift is to go from the segment to the individual. She might have been a bit premature for most marketers, but if customer segmentation isn't dead yet, it's definitely on life support.

Richard Taylor

Senior digital strategist, Spinach

How people buy brands

Andrew Ehrenberg was a giant in the field of marketing science. He believed scientific methods could reveal law-like patterns of how people buy. In this post, I summarise one of Ehrenberg’s most important discoveries and its implications on how people buy brands.

Kyle Ross

Strategist, TRP

Is artificial intelligence riddled with bias?

The purpose of Artificial Intelligence (AI) has always been to replace the menial and repetitive tasks we do each day in every sector, so that we can concentrate on doing what we do best. Saving time and money has certainly been a decent outcome as AI infiltrates the business landscape, however, now we are starting to see problems that cause major issues in practice.

Katja Forbes

Founder and chief, sfyte

At the deeper levels of artificial intelligence, computing machines make all kinds of correlations among whatever data is available to th...

Fraction Tech

Is artificial intelligence riddled with bias? - Customer Design - CMO Australia

Read more

https://myiplookup.com/ - find your ip address and location information in our main page. Also there are many ip tools you can use : IP L...

savefrom

iSelect outlines new approach to arrest ineffective marketing as its reports full-year results

Read more

https://myiplookup.com/ - this website will allow you to View Alexa Ranking and graph Check http headers of a website, tool to compare te...

savefrom

The Star's first CMO creates all-new marketing team

Read more

Good tips to follow. Thank you!

Anna Travis

5 things every business can do to drive brand loyalty

Read more

Thank you! That was useful to know.

Belia Adam

Why your best social marketing brand tool could be hiding in plain sight

Read more

Latest Podcast

More podcasts

Sign in