Creating a culture club builds ownership of teamwork
Workplace cultures are the sum of everyone’s beliefs, behaviours, attitudes and skills. This means that no single person is responsible for culture, it belongs to the team.
Salesforce.com is positioning its new Salesforce1 platform as a means for companies to closely engage with their customers
Much has been made about the "Internet of things," but behind every device is a customer, and companies that fail to recognize this do so at their own peril, according to Salesforce.com CEO Marc Benioff.
The concept of B-to-C, or business-to-consumer, is old hat, Benioff said during a keynote Tuesday at the Dreamforce conference in San Francisco. "In the world of the Internet of customers, consumers get transformed into customers."
The difference is a deeper level of engagement between companies and organizations and the people they serve, Benioff said. He recalled a recent visit to his alma mater, the University of Southern California. "The last time I went there, my phone didn't light up with the USC fight song and say, 'Hi Marc,'" he said. "But it should have."
This is going to change, Benioff said. "In this new world, I'm going to have a one-to-one relationship with USC," he said. "The only question is, are you ready to make that change for your customers?"
C-suite gets behind digital customer engagement
How CMOs can orchestrate a total customer experience
How to achieve customer-centricity across your organisation
Salesforce.com wants its technology to sit at the center of companies' strategies as they build out these relationships. To that end, this week the vendor announced Salesforce1, a new version of its cloud-based development platform.
A key component of Salesforce1 is a new mobile application through which Salesforce.com users can get access to the company's CRM (customer relationship management), service and support software, as well as any custom applications they've built with Salesforce.com's tools and applications from third-party vendors.
"We are bringing all of your investment, all of your code, everything you've done with us into the present," Benioff said.
The mobile application is so powerful that Benioff is able to run the entire company using only his phone, he claimed.
Salesforce1 also includes 10 times as many APIs (application programming interfaces) as before, according to the company. In addition, Salesforce1 targets a broader set of application types. The original Force.com platform has now been joined by Heroku1, a version of Salesforce.com's development platform for consumer-centric applications. Heroku1 will have access into Salesforce.com data, which can be used to build applications.
Until now, Salesforce.com had kept the Heroku brand separate from Force.com since it bought the platform's namesake company in 2010. Heroku1 is set for general availability early next year.
Salesforce1 also encompasses the Fuel platform that Salesforce.com gained through this year's acquisition of marketing software vendor ExactTarget.
Still to come in the first half of 2014 is the ability for companies to customize the look and feel of Salesforce1's mobile application for their own companies. 'We know how important branding is," Benioff said.
Overall, Salesforce1 is "a massive rebranding of the Developer platform but also a launch of a major mobile effort into enterprise mobility," IDC analyst Al Hilwa said via email on Tuesday. "Enterprise mobility is happening today as companies are investing most of their new application development efforts on mobile-related projects."
Chris Kanaracus covers enterprise software and general technology breaking news for The IDG News Service. Chris' email address is Chris_Kanaracus@idg.com
In this latest episode of our conversations over a cuppa with CMO, we catch up with the delightful Pip Arthur, Microsoft Australia's chief marketing officer and communications director, to talk about thinking differently, delivering on B2B connection in the crisis, brand purpose and marketing transformation.
Workplace cultures are the sum of everyone’s beliefs, behaviours, attitudes and skills. This means that no single person is responsible for culture, it belongs to the team.
In 2020, brands did something they’d never done before: They spoke up about race.
‘Business as unusual’ is a term my organisation has adopted to describe the professional aftermath of COVID-19 and the rest of the tragic events this year. Social distancing, perspex screens at counters and masks in all manner of situations have introduced us to a world we were never familiar with. But, as we keep being reminded, this is the new normal. This is the world we created. Yet we also have the opportunity to create something else.
https://t.co/lCI1BkAPmH?ZwU...
luxuryfashions
DoorDash launches in Australia
In these tough times finding an earning opportunity that can be weaved into your lifestyle is hard. Doordash fits the bill nicely until y...
Fred Lawrence
DoorDash launches in Australia
Hello , great article!Fake followers have really become a big issue that needs to be identified and bring to an end.You can also include ...
Caitlyn Davis
Fake Twitter-follower market is adapting, growing, and getting ever cheaper
Did anyone proofread this document before it was published?
Beau Ushay
CMO Momentum 2020: How to embrace agile marketing
he decision to limit the initial version of the code to two US companies is discriminatory and will inevitably give an unfair advantage t...
Azeem Sohail
Google hits out at ACCC draft code of conduct for news media negotiations