5 things marketers need to do to get better in buy in when presenting
Presentations are a marketer’s best friend. They can be a concise, targeted and effective form of communication with the potential to make a real impact on your audience.
Final set of Australian Privacy Principles released for consultation
Deadline for replies is 16 December
The final set of draft Australian Privacy Principles (APPs) have been released for public consultation by the Office of the Australian Information Commissioner (OAIC).
APP 12 covers access to personal information. It will require organisations that hold personal details about an individual to give them access to that information on request.
APP 13 covers the correction of personal information. Organisations will need to take reasonable steps to correct personal information to ensure that it is up-to-date and not misleading. They will also be required to contact other organisations that hold the same information about a person so that they can update these details.
Submissions can be sent to consultation@oaic.gov.au. The deadline for replies is 16 December 2013.
Australian Information Commissioner Professor John McMillan said the guidelines outline how the OAIC will interpret and apply the APPs which come into law on 12 March 2014.
APPs 6 to 11 were published in September. These covered use of personal information, direct marketing, cross-border disclosure of personal information, adoption, use or disclosure of government related identifiers, quality of personal information and security of personal information.
APPs 1 to 5 were released for consultation in August. These covered new requirements for agencies and enterprises about how they manage personal information, including the requirement to have a clearly expressed and up-to-date privacy policy.
A survey of 200 IT managers released by Clearswift in October found that some IT managers were unaware of the Privacy Act amendments.
The Enemy Within report found that 35 per cent of respondents did not know about the amendments, while 73 per cent indicated they were unaware of proposed mandatory data breach legislation.
Follow Hamish Barwick on Twitter: @HamishBarwick
Follow Computerworld Australia on Twitter: @ComputerworldAU, or take part in the Computerworld conversation on LinkedIn: Computerworld Australia
clearly someone who's jealous and only comments from the safety of being behind their keyboard
Peter Sibson
The purpose of purpose - Brand science - CMO Australia
haters gonna hate
David Bentley
The purpose of purpose - Brand science - CMO Australia
Social Media is platform where people get connected to each other from the world and share their views and thoughts on any product. Socia...
Tejas Potfode
6 Ways to ramp up Social Media to Your Web Design
We can't overlook mobile. Each passing day people are on their phones more and more
This Is My South Bay
What the 5G revolution will do to mobile marketing
An article largely re-purposed from things other people have said 5+ years ago – what's more, they said it better.
hogwash
The purpose of purpose - Brand science - CMO Australia