CMOs are talking the CX talk, but not yet walking the walk
Customer experience is eclipsing product as a competitive differentiator. CMOs are recognising this shift and talking the talk. But are they also walking the walk?
LinkedIn gives businesses more ways to publish content with 'showcase' pages
The tool lets companies create separate pages for individual business units
LinkedIn users will soon have access to a wider range of professionally curated content on the site through a new publishing tool available to businesses.
On Tuesday the social network announced the launch of "showcase" pages -- a place on the site where companies can publish information related to a specific area of their business. The new pages are designed to serve end users, by letting them receive more focused company updates in their feed, and businesses, by giving them a dedicated page to highlight certain segments of their companies.
Businesses will be able to monitor the performance of their showcase page through LinkedIn's analytic tools, the company said.
Cisco, for example, has showcase pages for enterprise networks, security products and the Internet of things.
Companies will not be charged for creating showcase pages, and can create up to 10 of them on their own. End users can follow a showcase page without having to follow the larger company. The new pages will be rolling out globally over the next few days, said Aviad Pinkovezky, LinkedIn's monetization product manager. The pages, he said, will give businesses on LinkedIn a way to connect with the right people.
But it could also yield some additional advertising revenue for the site. Although LinkedIn will not charge for showcase pages, companies can still elect to promote them on the site through the company's sponsored updates or follower advertising products.
The showcase pages also could help LinkedIn better engage its users and keep them on the site longer. LinkedIn is known as a site for posting resumes and connecting with business colleagues. But by offering more publishing tools, the site could be seeking to boost its cachet by providing a wider stream of content and information -- albeit of professional variety -- like Facebook or Twitter.
As part of this goal, earlier this year LinkedIn announced its acquisition of the news reader app Pulse, to build out its publishing platform.
Other showcase pages on LinkedIn include Microsoft Office, Adobe Marketing Cloud and HP Converged Infrastructure.
Zach Miners covers social networking, search and general technology news for IDG News Service. Follow Zach on Twitter at @zachminers. Zach's e-mail address is zach_miners@idg.com
https://bit.ly/2t5z6fIView this brilliant service and then apply in your product marketing which will increase your sell ..
Sujay Patel
Why Gartner thinks brands are too uptight about strategy
The things who have mentioned are very convincing and will certainly work.
Lunna Walker
Xero evolves to fit a changing marketplace
The use of the virtual reality and the additional reality in marketing are only the first steps to the unlimited possibilities. When you ...
Viri VR
Treasury Wine Estates ramps up consumer engagement with augmented reality app portfolio
Personally, I know about using virtual reality in VR games or when watching movies. I live in Melbourne and often visit a club - https://...
Rafe Frost
3 brand new virtual reality experiences in action
Infographics are quick and easy to understand! Pictures indeed speak better than words. SEO in Mumbai
Tanushree
Image intelligence:10 must-see infographics for marketers