LinkedIn gives businesses more ways to publish content with 'showcase' pages

The tool lets companies create separate pages for individual business units

LinkedIn users will soon have access to a wider range of professionally curated content on the site through a new publishing tool available to businesses.

On Tuesday the social network announced the launch of "showcase" pages -- a place on the site where companies can publish information related to a specific area of their business. The new pages are designed to serve end users, by letting them receive more focused company updates in their feed, and businesses, by giving them a dedicated page to highlight certain segments of their companies.

Businesses will be able to monitor the performance of their showcase page through LinkedIn's analytic tools, the company said.

Cisco, for example, has showcase pages for enterprise networks, security products and the Internet of things.

Companies will not be charged for creating showcase pages, and can create up to 10 of them on their own. End users can follow a showcase page without having to follow the larger company. The new pages will be rolling out globally over the next few days, said Aviad Pinkovezky, LinkedIn's monetization product manager. The pages, he said, will give businesses on LinkedIn a way to connect with the right people.

But it could also yield some additional advertising revenue for the site. Although LinkedIn will not charge for showcase pages, companies can still elect to promote them on the site through the company's sponsored updates or follower advertising products.

The showcase pages also could help LinkedIn better engage its users and keep them on the site longer. LinkedIn is known as a site for posting resumes and connecting with business colleagues. But by offering more publishing tools, the site could be seeking to boost its cachet by providing a wider stream of content and information -- albeit of professional variety -- like Facebook or Twitter.

As part of this goal, earlier this year LinkedIn announced its acquisition of the news reader app Pulse, to build out its publishing platform.

Other showcase pages on LinkedIn include Microsoft Office, Adobe Marketing Cloud and HP Converged Infrastructure.

Zach Miners covers social networking, search and general technology news for IDG News Service. Follow Zach on Twitter at @zachminers. Zach's e-mail address is zach_miners@idg.com

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Latest Videos

More Videos

Thanks for sharing with us. I just loved your way of presentation. I enjoyed reading this .Thanks for sharing and keep writing. It is goo...

Nisha

Cancer Council: Finding the physical-virtual engagement balance post-COVID

Read more

yes AI should be a course so many People Use AI https://g-techsolutions.com...

M Abdullah Khan

Is AI on course to take over human creativity? - Modern creative - CMO Australia

Read more

Extremely informative. One should definitely go through the blog in order to know different aspects of the top retail technology.

Pooja Gupta

Donut King takes in-store marketing to the next digital level

Read more

this is very benefit for us we can through all the thing in this and its very benefit for city personhttps://g-techsolutions.com...

M Abdullah Khan

What does the Oculus Rift launch mean for marketers?

Read more

as we all known AI is very spread and alot of companies used ai and we take alot of work from AI https://g-techsolutions.com...

M Abdullah Khan

Making sense artificial intelligence - Food for thought - CMO Australia

Read more

Blog Posts

Brand storytelling lessons from Singapore’s iconic Fullerton hotel

In early 2020, I had the pleasure of staying at the newly opened Fullerton Hotel in Sydney. It was on this trip I first became aware of the Fullerton’s commitment to brand storytelling.

Gabrielle Dolan

Business storytelling leader

You’re doing it wrong: Emotion doesn’t mean emotional

If you’ve been around advertising long enough, you’ve probably seen (or written) a slide which says: “They won’t remember what you say, they’ll remember how you made them feel.” But it’s wrong. Our understanding of how emotion is used in advertising has been ill informed and poorly applied.

Zac Martin

Senior planner, Ogilvy Melbourne

Why does brand execution often kill creativity?

The launch of a new brand, or indeed a rebrand, is a transformation to be greeted with fanfare. So why is it that once the brand has launched, the brand execution phase can also be the moment at which you kill its creativity?

Rich Curtis

CEO, FutureBrand A/NZ

Sign in