Westfield rolls out ‘searchable mall’ app

First innovation from Westfield Labs

Westfield Group has unveiled a “searchable mall” app that helps consumers find items to purchase before they visit one of the company’s shopping centres.

The Searchable Mall app – at www.westfield.com.au – is the first innovation to come out of Westfield Labs, the group’s global digital lab based in San Francisco. All Westfield operations in Australia, New Zealand, the United Kingdom and United States are working with the lab to create new products for digital shoppers, Westfield said.

Interview: Peter Bourke, CIO, Westfield

Related: Why shopping isn't the only thing online retailers should worry about

Related: Westfied launches online mall

Related: CIO Insights 2013

The app’s first release lets users search for more than 97,000 fashion and beauty products from a raft of retailers, locate stores, opening hours, and deals, as well as search for events and movie times. More features will be added in 2014, the company said.

Westfield researched 6700 Australian adults who used the company’s previous website and found that consumers who browsed the website were more likely to visit a store and spent significantly more than those who did not.

David Jones CEO Paul Zahra, said the retailer – which was 16 stores in Westfield shopping centres across Australia – was focused on increasing foot traffic in-store and online, and its decision to partner with Westfield was a reflection of this objective.

Join the newsletter!

Or
Error: Please check your email address.
Show Comments

Blog Posts

Why doing your job well is the key to innovation

The words ‘power company’ and ‘innovation’ probably don’t seem like a natural combination. In fact, when I first went for a marketing role with an electricity company, I semi-dreaded the work I thought I’d be doing.

Catherine Anderson

Head of marketing, Powershop Australia

The great unlearning: How brands can assist with the adoption of voice

Mainstream adoption of voice technology will be all about what consumers are learning not to do.

Ash Mustchin

Director, digital and experiences, Principals

Why getting intimate is key to creating a great customer experience

According to CMO’s State of the CMO 2017 research, 83 per cent of CMOs believe customer experience to be central to their role. An interesting stat considering few of us experience great brand experiences.

Pip Stocks

CEO and founder, BrandHook

'to lesson screen time'LOL someone needs a lesson on how to lessen typos.

Andrew Ward

Golden Circles invests in content play to drive brand purpose

Read more

Hey Nadia, interesting read. We have all read about what your chatbots should offer or have but haven't came across with anything about w...

Ashish K Jain

What not to do when building chatbots and voice-based brand interactions

Read more

There are some many other great solutions compared to the ones you listed here. Our clients left some of those and switched to MARA (getM...

Alexandru Rada

CMO's top 10 martech stories for the week - 9 June

Read more

Charming Shane. You know this is a public forum, right ?

Peter Strohkorb

​CMO Interview: Why aligning sales and marketing drives innovation at Konica Minolta

Read more

I agree customer intimacy is a great way of creating better customer experience. Especially in the Insurance and Financial industry. Her...

Jessicalopez1989

Why getting intimate is key to creating a great customer experience and optimising customer value

Read more

Latest Podcast

More podcasts

Sign in