Westfield rolls out ‘searchable mall’ app

First innovation from Westfield Labs

Westfield Group has unveiled a “searchable mall” app that helps consumers find items to purchase before they visit one of the company’s shopping centres.

The Searchable Mall app – at www.westfield.com.au – is the first innovation to come out of Westfield Labs, the group’s global digital lab based in San Francisco. All Westfield operations in Australia, New Zealand, the United Kingdom and United States are working with the lab to create new products for digital shoppers, Westfield said.

Interview: Peter Bourke, CIO, Westfield

Related: Why shopping isn't the only thing online retailers should worry about

Related: Westfied launches online mall

Related: CIO Insights 2013

The app’s first release lets users search for more than 97,000 fashion and beauty products from a raft of retailers, locate stores, opening hours, and deals, as well as search for events and movie times. More features will be added in 2014, the company said.

Westfield researched 6700 Australian adults who used the company’s previous website and found that consumers who browsed the website were more likely to visit a store and spent significantly more than those who did not.

David Jones CEO Paul Zahra, said the retailer – which was 16 stores in Westfield shopping centres across Australia – was focused on increasing foot traffic in-store and online, and its decision to partner with Westfield was a reflection of this objective.

Join the newsletter!

Error: Please check your email address.
Show Comments

Blog Posts

Maintaining trust in a sceptical world: The power of brand trust

The faith people have in brands creates opportunity for those brands to become trusted advisors. In turn, this builds success by increasing the brand’s profile, letting it broaden its product offering and driving stronger customer loyalty.

Dan Ratner

managing director, uberbrand

When growth stalls: How to boost growth in large organisations

The push to start new businesses continues. In Q1 2017, the number of seed and angel deals increased by 1.4 per cent compared to Q1 2016.

Con Frantzeskos

CEO, Penso

Why we need diversity in marketing

​When we read articles about the need for increased diversity in marketing land, it is often through the lens of gender.

Jodie Sangster

CEO, ADMA

We all know that digital marketing in order to promote a brand, products and services is by the use of electronic media. The evolution of...

Helaina Berry

Predictions: 17 digital marketing trends for 2017

Read more

Interesting insight, well explained and the examples are just apt.Thanks for sharing!

FreshMindIdeas

The politics of branding - Brand science - CMO Australia

Read more

When the world that we live in floods with gigabytes of content every day, we have to learn to be selective about it. Such educational we...

Paulina Cameron

ADMA launches education program to tackle viewability, ad fraud and brand safety

Read more

Hi, i am an Aistralian ALK patient, been on xalkori dec 13 to oct 15 and achieved remission of disease, since been on Ceritinib until no...

gary packer

Pfizer Australia adopts AI-powered digital analyst tool for sales and marketing decision making

Read more

Hi James, shouldn't marketers also be focusing on collecting and utilizing up to date first-party profiling data on customers so that mes...

Tom

3 ways customer data can increase online sales conversion

Read more

Latest Podcast

Getting Intimate with CX Ep 5: Tammy Marshall, founder, The B Hive

How much of customer experience is having the foresight to know what those individuals might like, versus asking them? In Episode 5 of this new podcast series, BrandHook MD, Pip Stocks, talks with Tammy Marshall about the importance of asking your customers questions, how consistency plays a role in engagement, but how the unexpected adds extra value.

More podcasts

Sign in