Australia Post introduces QR code 'video stamps'

Don't do anything too risque, however, as anyone who has the code can view the video

Australia Post has introduced stamps with QR codes that let senders assign a video to a package.
Australia Post has introduced stamps with QR codes that let senders assign a video to a package.
  • Australia Post has introduced stamps with QR codes that let senders assign a video to a package.
  • Australia Post's "Video Stamp" product lets users record a 15-second video that's linked to a QR code.
View all images

Australia Post has introduced a "video stamp" which when used with a mobile application lets senders record a 15-second video for a recipient.

The postal service has printed more than 3 million of the stamps for the holiday season, which can be affixed to domestic Express Post or Express Courier International packages.

The QR code stamps cost no more than regular ones but could eventually turn into a revenue source.

"We will wait and see how this trial period goes," a spokeswoman for Australia Post said.

Senders scan the QR code with the "Video Stamp" application for Apple or Android devices and record a video. The recipient can either play it back through Video Stamp or enter an eight-digit code assigned to the QR code to play it on Australia Post's website.

The video stamp is the electronic equivalent of a post card, however: users are advised that anyone who has access to the QR Code can view the message, the spokeswoman said.

Like many postal services around the world, Australia Post has faced financial challenges with falling letter volumes and increased competition from courier services but has looked to reinvent itself in the internet age.

Last year, it launched the Digital Mailbox, a Web-based application for receiving and paying bills and a storage "vault" for important items such as tax documents and passport copies.

Send news tips and comments to jeremy_kirk@idg.com. Follow me on Twitter: @jeremy_kirk

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Latest Videos

Conversations over a cuppa with CMO: Microsoft's Pip Arthur

​In this latest episode of our conversations over a cuppa with CMO, we catch up with the delightful Pip Arthur, Microsoft Australia's chief marketing officer and communications director, to talk about thinking differently, delivering on B2B connection in the crisis, brand purpose and marketing transformation.

More Videos

JP54,D2, D6, JetA1 EN590Dear Buyer/ Buyer mandate,We currently have Available FOB Rotterdam/Houston for JP54,D2, D6,JetA1 with good and w...

Collins Johnson

Oath to fully acquire Yahoo7 from Seven West Media

Read more

Great content and well explained. Everything you need to know about Digital Design, this article has got you covered. You may also check ...

Ryota Miyagi

Why the art of human-centred design has become a vital CX tool

Read more

Interested in virtual events? If you are looking for an amazing virtual booth, this is definitely worth checking https://virtualbooth.ad...

Cecille Pabon

Report: Covid effect sees digital events on the rise long-term

Read more

Thank you so much for sharing such an informative article. It’s really impressive.Click Here & Create Status and share with family

Sanwataram

Predictions: 14 digital marketing predictions for 2021

Read more

Nice!https://www.live-radio-onli...

OmiljeniRadio RadioStanice Uzi

Google+ and Blogger cozy up with new comment system

Read more

Blog Posts

A Brand for social justice

In 2020, brands did something they’d never done before: They spoke up about race.

Dipanjan Chatterjee and Xiaofeng Wang

VP and principal analyst and senior analyst, Forrester

Determining our Humanity

‘Business as unusual’ is a term my organisation has adopted to describe the professional aftermath of COVID-19 and the rest of the tragic events this year. Social distancing, perspex screens at counters and masks in all manner of situations have introduced us to a world we were never familiar with. But, as we keep being reminded, this is the new normal. This is the world we created. Yet we also have the opportunity to create something else.

Katja Forbes

Managing director of Designit, Australia and New Zealand

Should your business go back to the future?

In times of uncertainty, people gravitate towards the familiar. How can businesses capitalise on this to overcome the recessionary conditions brought on by COVID? Craig Flanders explains.

Craig Flanders

CEO, Spinach

Sign in