Australia Post introduces QR code 'video stamps'

Don't do anything too risque, however, as anyone who has the code can view the video

Australia Post has introduced stamps with QR codes that let senders assign a video to a package.
Australia Post has introduced stamps with QR codes that let senders assign a video to a package.
  • Australia Post has introduced stamps with QR codes that let senders assign a video to a package.
  • Australia Post's "Video Stamp" product lets users record a 15-second video that's linked to a QR code.
View all images

Australia Post has introduced a "video stamp" which when used with a mobile application lets senders record a 15-second video for a recipient.

The postal service has printed more than 3 million of the stamps for the holiday season, which can be affixed to domestic Express Post or Express Courier International packages.

The QR code stamps cost no more than regular ones but could eventually turn into a revenue source.

"We will wait and see how this trial period goes," a spokeswoman for Australia Post said.

Senders scan the QR code with the "Video Stamp" application for Apple or Android devices and record a video. The recipient can either play it back through Video Stamp or enter an eight-digit code assigned to the QR code to play it on Australia Post's website.

The video stamp is the electronic equivalent of a post card, however: users are advised that anyone who has access to the QR Code can view the message, the spokeswoman said.

Like many postal services around the world, Australia Post has faced financial challenges with falling letter volumes and increased competition from courier services but has looked to reinvent itself in the internet age.

Last year, it launched the Digital Mailbox, a Web-based application for receiving and paying bills and a storage "vault" for important items such as tax documents and passport copies.

Send news tips and comments to jeremy_kirk@idg.com. Follow me on Twitter: @jeremy_kirk

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Latest Videos

Launch marketing council Episode 5: Retailer and supplier

In our fifth and final episode, we delve into the relationship between retailer and supplier and how it drives and influences launch marketing strategies and success. To do that, we’re joined by Campbell Davies, group general manager of Associated Retailers Limited, and Kristin Viccars, marketing director A/NZ, Apex Tool Group. Also featured are Five by Five Global managing director, Matt Lawton, and CMO’s Nadia Cameron.

More Videos

The best part: optimizing your site for SEO enables you to generate high traffic, and hence free B2B lead generation. This is done throug...

Sergiu Alexei

The top 6 content challenges facing B2B firms

Read more

Nowadays, when everything is being done online, it is good to know that someone is trying to make an improvement. As a company, you are o...

Marcus

10 lessons Telstra has learnt through its T22 transformation

Read more

Check out tiny twig for comfy and soft organic baby clothes.

Morgan mendoza

Binge and The Iconic launch Inactivewear clothing line

Read more

NetSuite started out as a cloud-based provider of Enterprise Resource Planning software or as NetSuite solution provider, which companies...

talalyousaf

NetSuite to acquire Bronto's digital marketing platform for US$200m

Read more

Thanks for sharing this post, its really good information I get through this blog.CDPO Online Exam Training

Infosectrain01

3 ways Booking.com is improving its B2B marketing game

Read more

Blog Posts

Getting privacy right in a first-party data world

With continued advances in marketing technology, data privacy continues to play catchup in terms of regulation, safety and use. The laws that do exist are open to interpretation and potential misuse and that has led to consumer mistrust and increasing calls for a stronger regulatory framework to protect personal information.

Furqan Wasif

Head of biddable media, Tug

​Beyond greenwashing: Why brands need to get their house in order first

Environmental, Social and (Corporate) Governance is a hot topic for brands right now. But before you start thinking about doing good, Craig Flanders says you best sort out the basics.

Craig Flanders

CEO, Spinach

​The value of collaboration: how to keep it together

Through the ages, from the fields to the factories to the office towers and now to our kitchen tables, collaboration has played a pivotal role in how we live and work. Together. We find partners, live as families, socialise in groups and work as teams. Ultimately, we rely on these collaborative structures to survive and thrive.

Rich Curtis

CEO, FutureBrand A/NZ

Sign in