Female users in the US will see the ad regardless of whether they follow the designer
It's official: Instagram now has ads, and the first one appeared Friday courtesy of fashion designer Michael Kors.
A colorful image of a luxury watch sitting on a table appeared on the photo-sharing app Friday, an Instagram spokesman confirmed. It was shown to women in the U.S., regardless of whether they were following the brand.
Instagram began testing ads last week, but the Michael Kors post is the first branded advertisement to officially run on the service. More ads are on the way, Instagram said, but the company did not specify when or how often.
Facebook bought Instagram last year for roughly US$ 1 billion, when the app had practically zero revenue. Since then Facebook has made significant progress in monetizing its own site on mobile, and Instagram appears to be its next area of focus. The aforementioned ad trial on the app encompassed 10 different companies, Facebook Chief Operating Officer Sheryl Sandberg said earlier this week during the company's third-quarter earnings call.
Ads on Instagram will be labeled as such with the word "Sponsored" in the upper-right corner. By clicking on the "..." in the lower-right corner, users can hide the ad after it appears, and provide feedback to Instagram about what they didn't like about it. This feedback, according to Instagram, will let the app deliver more relevant ads to users.
Friday's ad is a still photograph, but ads will also appear on Instagram in video form. The ads will be designed to fit in naturally with people's feeds, Instagram and Facebook have said. "Ads should fit the format of the product they're part of," Facebook's Sandberg recently said.
Compared to Facebook's 1.19 billion monthly active users, Instagram is small, with 150 million active users, according to Facebook. But the app's popularity is strong, so it could become a lucrative place for ads, if Facebook doesn't drive away users in the process.
Zach Miners covers social networking, search and general technology news for IDG News Service. Follow Zach on Twitter at @zachminers. Zach's e-mail address is zach_miners@idg.com
A study published in The Harvard Business Review found the time spent in collaborative activities at work has increased by over 50 per cent in the past two decades. Larger projects; complicated problems; tighter timeframes: These require bigger teams with specialised skillsets and diverse backgrounds, often dispersed globally.
In 2018, only 21 per cent of customers believed that banks in general had their customers best interests at heart and behave ethically. Only 26 per cent believed that banks will keep their promises; views cemented further following the Hayne Financial Services Royal Commission.
Taking people on an emotional journey through content is the most critical part of being a publisher. Which is why emotion lies at the heart of VICE Media.
In this bonus last episode of this new podcast series, BrandHook MD, Pip Stocks, talks with former ANZ group general manager of marketing, Louise Eyres, talks about the importance of thinking like a customer and using intuition to solve customer painpoints.
That's an interesting use for biometrics, to actually assist in predictive analysis of campaign success.
Simon Smith
Facial recognition technology being used in a new out-of-home campaign
This journey would identify all your future life aspects!
Maryann Humphrey
Open Colleges: one-to-one journeys is the goal
It's a pretty good idea. I think this integration is useful. Don't you agree?
Misty Stoll
Officeworks hops on voice interface bandwagon with Google Assistant integration
ok. so no RCS support? by the way, RCS is a lot bigger than 5G in terms of marketing and monetisation so y'all should be covering it.
DragoCubed
Optus goes for education with 5G network campaign
Many companies and individual merchants have shifted their major part of marketing to web marketing services Portland as it weighs fewer ...
Radiata Solutions
6 Ways to ramp up Social Media to Your Web Design