Video to drive majority of mobile data traffic by 2016

Video quality is directly linked to corporate survival, says Frost & Sullivan’s digital media research director

More than 70 per cent of the world’s mobile data traffic will be driven by video by 2016, according to new research from Frost & Sullivan.

The analyst firm forecasts the global IP video network management market will reach $442.4 million in 2017, up from $217.8 million in 2012.

“As broadcasters all over the world upgrade to digital and high-definition workflows, the deployment of IP networking across the value chain is a certainty,” said Frost & Sullivan’s digital media research director, Vidya Nath.

"Across end-user verticals, clients clearly indicate video quality is directly linked to survival. With the increasing complexity in video delivery, service providers are not merely trying to please their present customers but are also seeking to deploy IP video network management solutions to future-proof their entire delivery ecosystem."

The research firm said increasing multi-screen viewing across multiple devices is driving demand for video quality monitoring, especially within the telecommunications segment.

Probes, video analysers and data-mining tools will be key in delivering efficient management of IP video, Frost & Sullivan said. Probes, which had the biggest global market in 2012 (53 per cent), provide real-time and offline quality loss measurement, while video analysers monitor compliance with regulatory guidelines, such as closed caption subtitling. Data-mining assists in measuring quality of experience and service.

“As targeted and interactive advertisements increase across devices and applications such as video on demand [VOD], the use of such video monitoring and tracking technologies will grow," said Nath. “Evolving data-mining solutions provide system information at the most granular level pertaining to every channel connected to the network, plus pan-geographic location views.”

The research firm said an IP architecture – as opposed to others such as asynchronous transfer mode (ATM), asynchronous serial interface (ASI), and intermediate frequency (IF)/radio frequency (RF) – allow for flexibility and scalability in in managing and distributing content in real time.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Latest Videos

Conversations over a cuppa with CMO: Microsoft's Pip Arthur

​In this latest episode of our conversations over a cuppa with CMO, we catch up with the delightful Pip Arthur, Microsoft Australia's chief marketing officer and communications director, to talk about thinking differently, delivering on B2B connection in the crisis, brand purpose and marketing transformation.

More Videos

Great content and well explained. Everything you need to know about Digital Design, this article has got you covered. You may also check ...

Ryota Miyagi

Why the art of human-centred design has become a vital CX tool

Read more

Interested in virtual events? If you are looking for an amazing virtual booth, this is definitely worth checking https://virtualbooth.ad...

Cecille Pabon

Report: Covid effect sees digital events on the rise long-term

Read more

Thank you so much for sharing such an informative article. It’s really impressive.Click Here & Create Status and share with family

Sanwataram

Predictions: 14 digital marketing predictions for 2021

Read more

Nice!https://www.live-radio-onli...

OmiljeniRadio RadioStanice Uzi

Google+ and Blogger cozy up with new comment system

Read more

Awesome and well written article. The examples and elements are good and valuable for all brand identity designs. Speaking of awesome, ch...

Ryota Miyagi

Why customer trust is more vital to brand survival than it's ever been

Read more

Blog Posts

A Brand for social justice

In 2020, brands did something they’d never done before: They spoke up about race.

Dipanjan Chatterjee and Xiaofeng Wang

VP and principal analyst and senior analyst, Forrester

Determining our Humanity

‘Business as unusual’ is a term my organisation has adopted to describe the professional aftermath of COVID-19 and the rest of the tragic events this year. Social distancing, perspex screens at counters and masks in all manner of situations have introduced us to a world we were never familiar with. But, as we keep being reminded, this is the new normal. This is the world we created. Yet we also have the opportunity to create something else.

Katja Forbes

Managing director of Designit, Australia and New Zealand

Should your business go back to the future?

In times of uncertainty, people gravitate towards the familiar. How can businesses capitalise on this to overcome the recessionary conditions brought on by COVID? Craig Flanders explains.

Craig Flanders

CEO, Spinach

Sign in