Video quality is directly linked to corporate survival, says Frost & Sullivan’s digital media research director
More than 70 per cent of the world’s mobile data traffic will be driven by video by 2016, according to new research from Frost & Sullivan.
The analyst firm forecasts the global IP video network management market will reach $442.4 million in 2017, up from $217.8 million in 2012.
“As broadcasters all over the world upgrade to digital and high-definition workflows, the deployment of IP networking across the value chain is a certainty,” said Frost & Sullivan’s digital media research director, Vidya Nath.
"Across end-user verticals, clients clearly indicate video quality is directly linked to survival. With the increasing complexity in video delivery, service providers are not merely trying to please their present customers but are also seeking to deploy IP video network management solutions to future-proof their entire delivery ecosystem."
The research firm said increasing multi-screen viewing across multiple devices is driving demand for video quality monitoring, especially within the telecommunications segment.
Probes, video analysers and data-mining tools will be key in delivering efficient management of IP video, Frost & Sullivan said. Probes, which had the biggest global market in 2012 (53 per cent), provide real-time and offline quality loss measurement, while video analysers monitor compliance with regulatory guidelines, such as closed caption subtitling. Data-mining assists in measuring quality of experience and service.
“As targeted and interactive advertisements increase across devices and applications such as video on demand [VOD], the use of such video monitoring and tracking technologies will grow," said Nath. “Evolving data-mining solutions provide system information at the most granular level pertaining to every channel connected to the network, plus pan-geographic location views.”
The research firm said an IP architecture – as opposed to others such as asynchronous transfer mode (ATM), asynchronous serial interface (ASI), and intermediate frequency (IF)/radio frequency (RF) – allow for flexibility and scalability in in managing and distributing content in real time.
The third and final episode CMO’s 3-part video series on how CMO50 luminaries are achieving greater marketing agility is now live!
Marketers spend their careers searching for the formula that can improve the bottom line for their brands. Most new marketers also come into a role and feel like they need to put their own stamp on things.
The humble unboxing video is a powerful tool. Correctly executed, it harnesses consumer fandom, viral authenticity and brand design magic to deliver a high-impact message to a tightly targeted cohort of consumers.
Purpose is the ultimate statement of intent for many organisations. Why are we here? What are we trying to achieve?
Undoubtedly, Robotic Process Automation enables marketing teams to accomplish repetitive tasks with fewer resources at a great accuracy.
Raj
What marketers need to know about robotic process automation
who wants to date me I am 9 years old and i am a boy
Jeremy Hawkins
Sink a sub gaming experience signals Subway's renewed brand push
Great read. I agree that it should be a perfect balance between interacting with your customers and knowing your brand. As a business, yo...
Caroline Scott
7 ways CMOs can improve their customer engagement game
Very true. Team development helps improve collaboration among the team members. I was able to improve my team's collaboration skills by t...
Quent Sinder
Why empowering others can help make you a great leader
CRM is a very good software that can help you succeed in your business. In my company, this system has allowed me to improve customer rel...
Anna Janicka
Sensis rebrands to Thryv and brings business software to Australian SMBs