Soon, everyone will be searchable on Facebook

A setting that some people could use to prevent people from finding their Timeline will soon be gone

Facebook's reminder it will remove the "Who can look up your Timeline by name' setting
Facebook's reminder it will remove the "Who can look up your Timeline by name' setting

In a matter of weeks, everyone on Facebook will be searchable by name. But you'll still have ways to control who sees your content, as long as you can navigate Facebook's web of privacy controls.

Facebook is pulling the plug on a setting that allowed people to prevent others from finding them by name using the Facebook search bar, the company said on Thursday. The setting was actually removed last year for people who weren't using it, but it was left in place for those who were.

Not any longer. The setting will disappear for all users in the coming weeks, Facebook said. People still using the setting will see a notice on their homepage alerting them that it will soon be going away. Less that 10 percent of Facebook's 1 billion-plus users were still using the setting, according to a Facebook spokeswoman.

Its disappearance means Facebook users will no longer have a way to prevent people from finding their Timeline on the site.

Facebook says it's removing the setting because it's not as useful as it once was. It was created at a time when Facebook was built more around profiles than content, the company said, and it didn't work perfectly anyway. People could still find you by clicking your name in a News Feed story, for instance, or in a mutual friend's Timeline.

So instead of keeping the feature around, Facebook is putting more emphasis on the tools that let people control who can see what they post on the site. "The best way to control what people can find about you is to choose the audience of the individual things you share," Facebook said.

Facebook offers lots of ways to control who can see what content you post on Facebook, though some complain the options are still a bit complicated. Facebook said it would be reminding people who share their posts publicly that those posts can be seen by anyone, including people they may not know.

People can limit the audience for their Timeline posts using the Timeline and Tagging settings, and there are further controls in the Privacy Settings and Tools. Users can also control who sees individual posts at the time they're made.

There's also an Activity Log on each user's Timeline, to let people change the settings for things they've already shared. Still other methods employ good old-fashioned human interaction. "Ask friends and others to remove anything they may have shared about you that you don't want on the site," Facebook said Thursday.

The change to the search control comes as Facebook works to make more content discoverable on its site through Graph Search. It was recently expanded from just profile information to include posts as well.

Graph Search makes it "even more important to control the privacy of the things you share, rather than how people get to your Timeline," Facebook said.

Zach Miners covers social networking, search and general technology news for IDG News Service. Follow Zach on Twitter at @zachminers. Zach's e-mail address is zach_miners@idg.com

Join the newsletter!

Error: Please check your email address.
Show Comments

Blog Posts

Maintaining trust in a sceptical world: The power of brand trust

The faith people have in brands creates opportunity for those brands to become trusted advisors. In turn, this builds success by increasing the brand’s profile, letting it broaden its product offering and driving stronger customer loyalty.

Dan Ratner

managing director, uberbrand

When growth stalls: How to boost growth in large organisations

The push to start new businesses continues. In Q1 2017, the number of seed and angel deals increased by 1.4 per cent compared to Q1 2016.

Con Frantzeskos

CEO, Penso

Why we need diversity in marketing

​When we read articles about the need for increased diversity in marketing land, it is often through the lens of gender.

Jodie Sangster

CEO, ADMA

We all know that digital marketing in order to promote a brand, products and services is by the use of electronic media. The evolution of...

Helaina Berry

Predictions: 17 digital marketing trends for 2017

Read more

Interesting insight, well explained and the examples are just apt.Thanks for sharing!

FreshMindIdeas

The politics of branding - Brand science - CMO Australia

Read more

When the world that we live in floods with gigabytes of content every day, we have to learn to be selective about it. Such educational we...

Paulina Cameron

ADMA launches education program to tackle viewability, ad fraud and brand safety

Read more

Hi, i am an Aistralian ALK patient, been on xalkori dec 13 to oct 15 and achieved remission of disease, since been on Ceritinib until no...

gary packer

Pfizer Australia adopts AI-powered digital analyst tool for sales and marketing decision making

Read more

Hi James, shouldn't marketers also be focusing on collecting and utilizing up to date first-party profiling data on customers so that mes...

Tom

3 ways customer data can increase online sales conversion

Read more

Latest Podcast

Getting Intimate with CX Ep 5: Tammy Marshall, founder, The B Hive

How much of customer experience is having the foresight to know what those individuals might like, versus asking them? In Episode 5 of this new podcast series, BrandHook MD, Pip Stocks, talks with Tammy Marshall about the importance of asking your customers questions, how consistency plays a role in engagement, but how the unexpected adds extra value.

More podcasts

Sign in