Instagram says ads are on the way

Users in the US will start to see ads in the next couple of months

Ads are coming to Instagram in the next couple of months, the photo- and video-sharing app maker said Thursday.

Starting out, users in the U.S. may see an occasional ad in their feeds, the company announced.

The ads will come as both photos and videos and will be from brands that users do not follow, Instagram said.

Instagram said it will start rolling out the ads slowly, "from a handful of brands that are already great members of the Instagram community."

A spokeswoman for Instagram declined to comment further or to say which brands would be coming on first.

The aim, according to Instagram, is to have the ads feel as natural as the photos and videos coming from the brands that people do follow.

Instagram's clean interface and processing filters have helped to make it one of the most prominent photo-sharing apps. Facebook bought it for about US$1 billion last year, when the app reportedly had little or no revenue.

Instagram claims to have 150 million members, and it may risk losing some of them if it clogs their feeds with ads.

Still, some saw the move as inevitable as Instagram tries to monetize its service. In July, Facebook CEO Mark Zuckerberg was asked during the company's quarterly earnings call whether people would start seeing ads in their Instagram feeds.

His answer: Probably yes, in time.

Instagram said there would be controls for users to hide ads they don't like and to provide feedback to the company.

Zach Miners covers social networking, search and general technology news for IDG News Service. Follow Zach on Twitter at @zachminers. Zach's e-mail address is zach_miners@idg.com

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

Taking performance cues from east Asian markets

As the ‘Asian century’ becomes ever more prevalent and the Fourth Industrial Revolution gathers speed, marketers are having to surf a tidal wave of creative destruction. The choice is stark: Embrace change, or resign yourself to a Darwinian fate.

Dr Chris Baumann

Associate professor, Macquarie University

Searching for social and marketing data

Many marketers, agencies - and everyone in between - get caught up on bubble references and data points. They’ll use Facebook best practice as the only best practice for Facebook executions and only consider metrics and responses of the one channel they’re expected to deliver on.

Isaac Lai

Connections strategy lead, VMLY&R Sydney

Why Australia needs more leaders

A few weeks ago, our Prime Minister, Scott Morrison took it upon himself to tell companies and their CEOs where to go when it came to societal issues. It wasn’t an organisation’s place to get involved. Instead, he said it should be left to governments to solve societies challenges.

Dan Banyard

Managing director, Edentify

Congratulations! So good to see a business turnaround with a good omni channel email lead strategy.Antanthonyidle.com

Anthony Idle

How Total Tools overhauled its omnichannel marketing

Read more

Well, you can always improve your service. Your customers will appreciate your efforts.

Mike Thompson

Report: Australian customer experience good but not great

Read more

Thanks for sharing! Terracotta Jewellery Online Shopping Ethnic Jewellery Online Shopping

Cotton Sarees Online

How data is driving the customers of a lifetime for BaubleBar

Read more

Informative blog. Xero is a well-known revolutionized accounting software, specifically developed to provide best User Experience and mak...

NavkarConsultancyServices

Xero evolves to fit a changing marketplace

Read more

>Writes article about how to show diversity in an authentic way>All featured opinions are from white women

Jennifer Metcalfe

Food for Thought: How can brands show diversity in an authentic way?

Read more

Latest Podcast

More podcasts

Sign in