Telstra's Mark Buckman comes in at 66 in Appinions study of influencers
The second edition of a study conducted by Appinions on behalf of Forbes has dubbed Apple's chief marketer, Phil W. Schiller, the world's most influential CMO. The first edition of the study likewise had Schiller in the number one spot.
Schiller is Apple's senior vice-president of worldwide marketing, re-joining the company in 1997. During his time at Apple, the company has released its most disruptive products, including the iPod, the iPhone, the iPad and iTunes, as well as changed its name from Apple Computer, Inc. to Apple Inc.
The Second Annual CMO Influence Study surveyed 60 days of data between late July and late September this year, focussing on the top 500 companies in Forbes' Global 2000 Biggest Public Companies List.
Samsung's Younghee Lee, Nissan's Andy Palmer, Ford's Jim Farley and Microsoft's Tami Reller rounded out the top five.
Mark Buckman, chief marketing officer and executive director, digital content services and IPTV, at Telstra came in at number 66 on Appinion's list.
In this latest episode of our Conversations over a Cuppa with CMO series, we catch up with Jane Power, who stepped into the director of marketing and transformation role at GenesisCare in April 2020.
Understanding the core principles of Behavioural Economics will give players in the travel industry a major competitive advantage when restrictions lift and travellers begin to book again. And there are a few insights in here for the rest of the marketing community, too.
Unicorns, the Sunken City of Atlantis, Zeus: They are very famous. So famous in fact, that we often think twice about whether they are real or not. Sometimes if we talk about something widely enough, and for long enough, even the strangest fiction can seem like fact. But ultimately it is still fiction - stories we make up and tell ourselves over and over until we believe.
At a time of uncertainty and economic hardship, customer retention takes on much greater importance. CX Lavender’s Linda O’Grady examines the big grey area between ‘all’ and ‘best’ customers when deciding who is worth fighting for and how.
Thank you for sharing your knowledge. Definitely bookmarked for future reading! Check this website https://a2designlab.com/ with lots of ...
Pierce Fabreverg
Study: Gen Z are huge opportunity for brands
Thanks for sharing. You might want to check this website https://lagimcardgame.com/. An up and coming strategic card game wherein the cha...
Pierce Fabreverg
Board games distributor partners with Deliveroo in business strategy pivot
Such an important campaign, dyslexia certainly need more awareness. Amazing to see the work Code Read is doing. On the same note we are a...
Hugo
New campaign aims to build understanding around scope and impact of dyslexia
Great Job on this article! It demonstrates how much creativity, strategy and effort actually goes to produce such unique logo and brandin...
Pierce Fabreverg
Does your brand need a personality review? - Brand vision - CMO Australia
Here’s an article on solving the most complex customer queries without a delay. Hope it helpswww.engati.com/blog/address...
soham
How to manage social media during Covid-19