Telstra's Mark Buckman comes in at 66 in Appinions study of influencers
The second edition of a study conducted by Appinions on behalf of Forbes has dubbed Apple's chief marketer, Phil W. Schiller, the world's most influential CMO. The first edition of the study likewise had Schiller in the number one spot.
Schiller is Apple's senior vice-president of worldwide marketing, re-joining the company in 1997. During his time at Apple, the company has released its most disruptive products, including the iPod, the iPhone, the iPad and iTunes, as well as changed its name from Apple Computer, Inc. to Apple Inc.
The Second Annual CMO Influence Study surveyed 60 days of data between late July and late September this year, focussing on the top 500 companies in Forbes' Global 2000 Biggest Public Companies List.
Samsung's Younghee Lee, Nissan's Andy Palmer, Ford's Jim Farley and Microsoft's Tami Reller rounded out the top five.
Mark Buckman, chief marketing officer and executive director, digital content services and IPTV, at Telstra came in at number 66 on Appinion's list.
In 1976 Apple launched. The business would go on to change the game, setting the bar for customer experience (CX). Seamless customer experience and intuitive designs gave customers exactly what they wanted, making other service experiences pale in comparison.
Many business and marketing managers progressing to leadership positions face evolving their focus from operational matters to strategic decision making and planning.
We have expected artificial intelligence (AI) will become part of our everyday lives for quite some time.
In this bonus last episode of this new podcast series, BrandHook MD, Pip Stocks, talks with former ANZ group general manager of marketing, Louise Eyres, talks about the importance of thinking like a customer and using intuition to solve customer painpoints.
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