Telstra's Mark Buckman comes in at 66 in Appinions study of influencers
The second edition of a study conducted by Appinions on behalf of Forbes has dubbed Apple's chief marketer, Phil W. Schiller, the world's most influential CMO. The first edition of the study likewise had Schiller in the number one spot.
Schiller is Apple's senior vice-president of worldwide marketing, re-joining the company in 1997. During his time at Apple, the company has released its most disruptive products, including the iPod, the iPhone, the iPad and iTunes, as well as changed its name from Apple Computer, Inc. to Apple Inc.
The Second Annual CMO Influence Study surveyed 60 days of data between late July and late September this year, focussing on the top 500 companies in Forbes' Global 2000 Biggest Public Companies List.
Samsung's Younghee Lee, Nissan's Andy Palmer, Ford's Jim Farley and Microsoft's Tami Reller rounded out the top five.
Mark Buckman, chief marketing officer and executive director, digital content services and IPTV, at Telstra came in at number 66 on Appinion's list.
In this latest episode of our conversations over a cuppa with CMO, we catch up with the delightful Pip Arthur, Microsoft Australia's chief marketing officer and communications director, to talk about thinking differently, delivering on B2B connection in the crisis, brand purpose and marketing transformation.
It’s hard to know if famed management and marketing guru, Peter Drucker, coined this phrase for dramatic effect. My belief is he was emphasising the notion that few products and markets are static and few organisations can survive without innovation.
How to avoid the bottom drawer, and how to get value from the work you’ve paid for
Behavioural science expert Dan Monheit, co-founder and strategy director of creative agency, Hardhat, writes that marketing chiefs should hold their nerve, as they have reason to be optimistic
The versatility of Live Chat is really what surprises me. I’ve seen it being used not only for customer support, but also as a tool to in...
Drishti Shah
Why Bupa tapped WhatsApp for new customer messaging channel
Hi This is George, Thanks for sharing this nice information about foodpanda blockchain. During this pandemic situation food delivery indu...
George David
foodpanda launches blockchain-based out-of-home advertising campaign
Did anyone proofread this document before it was published?
Beau Ushay
CMO Momentum 2020: How to embrace agile marketing
An honest and hardworking conveyancer doesn't need a marketing strategy. His past clients will spread the word for him. These days the ho...
Bagen Andrea
What this millennial marketer is doing to shake up conveyancing
Love the post. It is so insightful for companies getting stuck in their habits and missing out on the role innovation can have on revenue...
Alessia Del Genio
How Lego built its culture of innovation, brick by brick