Amazon working on a 'Smith' phone with 3D eye tracking

A second, low-cost phone running Fire OS is still in the works

Amazon is reportedly building a smartphone with 3D eye-tracking ability, according to unnamed sources cited by TechCrunch.

Reports have surfaced for at least two years that Amazon is developing smartphones, which seems likely given that the online retailer is already into its third generation of tablets with two new Kindle Fire HDX devices.

Other details in the TechCrunch report indicate Amazon is also building a second inexpensive smartphone that will launch later this year. That phone runs on software akin to the Fire OS in the Kindle Fire HDX.

TechCrunch derived part of its information from an anonymous Hacker News posting that said the model with 3D eye tracking is code-named "Smith."

The Hacker News posting said Amazon had hoped to launch the Smith 3D tracking phone already, but engineers encountered problems with both software and hardware and then some people working on the project left the company.

The hacker post also indicates the front of the Smith phone has four cameras -- one at each corner of the device -- to track a user's head and eyes and then move the user interface accordingly to give an impression of 3D.

Another feature would provide image recognition software that allows a user to photograph a real-world object and compare it to an Amazon product database for a potential purchase.

The lower-cost phone could be the same one that earlier reports had said would be free. Amazon in September denied it was releasing a smartphone at all in 2013 and if it did so, it wouldn't be free.

TechCrunch reported that the two phones are being developed in a locked-down facility and can't be taken from the building.

Amazon didn't comment on the report.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments
cmo-xs-promo

Latest Videos

More Videos

Undoubtedly, Robotic Process Automation enables marketing teams to accomplish repetitive tasks with fewer resources at a great accuracy.

Raj

What marketers need to know about robotic process automation

Read more

who wants to date me I am 9 years old and i am a boy

Jeremy Hawkins

Sink a sub gaming experience signals Subway's renewed brand push

Read more

Great read. I agree that it should be a perfect balance between interacting with your customers and knowing your brand. As a business, yo...

Caroline Scott

7 ways CMOs can improve their customer engagement game

Read more

Very true. Team development helps improve collaboration among the team members. I was able to improve my team's collaboration skills by t...

Quent Sinder

Why empowering others can help make you a great leader

Read more

CRM is a very good software that can help you succeed in your business. In my company, this system has allowed me to improve customer rel...

Anna Janicka

Sensis rebrands to Thryv and brings business software to Australian SMBs

Read more

Blog Posts

Unboxing 101 - How savvy influencer engagement can build a brand

The humble unboxing video is a powerful tool. Correctly executed, it harnesses consumer fandom, viral authenticity and brand design magic to deliver a high-impact message to a tightly targeted cohort of consumers.

Gali Arnon

Chief marketing officer, Fiverr

​Power to the people

Purpose is the ultimate statement of intent for many organisations. Why are we here? What are we trying to achieve?

Rich Curtis

CEO, FutureBrand A/NZ

The playbook to develop strategic brand moats

Warren Buffet is an unlikely ally for marketers. But his belief businesses need strategic moats that increase their value in the market while acting as barriers to competitors can offer marketers a new playbook for brand building and driving growth.

Fabian Di Marco

Founder and managing director, Tzu & Co

Sign in