A Brand for social justice
In 2020, brands did something they’d never done before: They spoke up about race.
Flutter makes a desktop app for controlling various programs through hand motions
Google has acquired Flutter, a gesture recognition company whose technology lets people control music and movies on their desktop by waving their hands.
Flutter makes an application for Mac and Windows machines that lets people control programs like iTunes and Quicktime by capturing gestures using the computer's webcam.
"We will be continuing our research at Google," Flutter CEO Navneet Dalal announced Wednesday on the company's website.
A Google spokeswoman said the company would be supporting Flutter's research. The deal has already closed and terms were not disclosed.
Flutter's team will be joining Google's headquarters in Mountain View, California, to continue their research efforts.
The Flutter app, however, will remain operational. Through an extension to the Chrome browser, it also works with Google's YouTube service, Netflix, Grooveshark and Pandora.
Flutter describes its mission as being "to arm you with the superpower of Flutter so that you too can join the fight against unnatural user interfaces."
The images captured by the webcam don't leave the person's computer and are not saved permanently, Flutter says.
Its technology could potentially be incorporated into any number of Google products, such as its Chromebooks or head-mounted Google Glass system.
Flutter launched in 2010, on a day when the keyboard and mouse were discovered to be "the greatest threat to human-computer interaction since carpal tunnel syndrome," the company said on its site.
In this latest episode of our conversations over a cuppa with CMO, we catch up with the delightful Pip Arthur, Microsoft Australia's chief marketing officer and communications director, to talk about thinking differently, delivering on B2B connection in the crisis, brand purpose and marketing transformation.
In 2020, brands did something they’d never done before: They spoke up about race.
‘Business as unusual’ is a term my organisation has adopted to describe the professional aftermath of COVID-19 and the rest of the tragic events this year. Social distancing, perspex screens at counters and masks in all manner of situations have introduced us to a world we were never familiar with. But, as we keep being reminded, this is the new normal. This is the world we created. Yet we also have the opportunity to create something else.
In times of uncertainty, people gravitate towards the familiar. How can businesses capitalise on this to overcome the recessionary conditions brought on by COVID? Craig Flanders explains.
Great content and well explained. Everything you need to know about Digital Design, this article has got you covered. You may also check ...
Ryota Miyagi
Why the art of human-centred design has become a vital CX tool
Interested in virtual events? If you are looking for an amazing virtual booth, this is definitely worth checking https://virtualbooth.ad...
Cecille Pabon
Report: Covid effect sees digital events on the rise long-term
Thank you so much for sharing such an informative article. It’s really impressive.Click Here & Create Status and share with family
Sanwataram
Predictions: 14 digital marketing predictions for 2021
Nice!https://www.live-radio-onli...
OmiljeniRadio RadioStanice Uzi
Google+ and Blogger cozy up with new comment system
Awesome and well written article. The examples and elements are good and valuable for all brand identity designs. Speaking of awesome, ch...
Ryota Miyagi
Why customer trust is more vital to brand survival than it's ever been