Adds users' posts, status updates
Facebook has started to include more types of content in Graph Search, a tool for searching what others have been posting about on the social network
Graph Search will now search status updates, photo captions, check-ins and comments, Facebook said on Monday. Previously, it searched mainly what was in people's profiles, or in Pages on the site.
Users will now be able to search for posts from a certain time or place, for instance, such as "Posts by my friends from last month" or "Posts written at The White House," Facebook said.
Graph Search is currently available only on the U.S. English version of the site. The searches are done through the standard search bar at the top of the screen.
The wider capabilities are being rolled out slowly to "a small group of people who currently have Graph Search," Facebook said. It didn't say when it will be offered more widely, but it said it will improve the service through feedback.
The wider search capabilities should make it easier for Facebook users to find people with common interests, by searching through a larger set of information.
Facebook announced Graph Search in January and made it more widely available last month.
It's had to address some questions about privacy since it launched the service, and some users hurried to change their privacy settings after it was introduced.
"As with other things in Graph Search, you can only see content that has been shared with you, including posts shared publicly by people you are not friends with," Facebook said on Monday.
Ginni Rometty, the CEO of IBM, announced the death of customer segmentation five years ago saying, "The shift is to go from the segment to the individual. She might have been a bit premature for most marketers, but if customer segmentation isn't dead yet, it's definitely on life support.
Andrew Ehrenberg was a giant in the field of marketing science. He believed scientific methods could reveal law-like patterns of how people buy. In this post, I summarise one of Ehrenberg’s most important discoveries and its implications on how people buy brands.
The purpose of Artificial Intelligence (AI) has always been to replace the menial and repetitive tasks we do each day in every sector, so that we can concentrate on doing what we do best. Saving time and money has certainly been a decent outcome as AI infiltrates the business landscape, however, now we are starting to see problems that cause major issues in practice.
In this bonus last episode of this new podcast series, BrandHook MD, Pip Stocks, talks with former ANZ group general manager of marketing, Louise Eyres, talks about the importance of thinking like a customer and using intuition to solve customer painpoints.
This is so cool & Innovative . A Milestone will be created by this.
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