Will 3D printing be good for retail?

Retailers will identify ways to use the technology to actually drive more customers to storefronts, according to a c-level exec at Tesco

Mike McNamara, CIO of the British grocery retailer Tesco, says 3D printing will help his company and the retail sector at large.

In an interview with British news site V3, McNamara said retailers will soon start making use of 3D printing technology in-stores.

"I think over the next few years you will see 3D printing in shops, because for the missing hose from the vacuum printer, you can print them in the time that someone enters the store, does a bit of shopping and leaves the store," McNamara told V3. "So I can definitely see that being part of the retail offering in the none too distant future."

Comparing the recent rise of 3D printing to the advent of the Internet and smartphones, McNamara says retailers will identify ways to use the technology to actually drive more customers to storefronts, as opposed to making brick-and-mortar retail shops obsolete.

"I think it will help Tesco as a company, I don't think it will be a bad thing," he told V3. "It'll be a great thing for customers, we'll have 3D printing in our stores. As retailers you'll always adapt."

McNamara's comments contradict the opinions of many experts who see the potential for consumer 3D printing as a death knell for the traditional retail store, as it will enable customers to bypass both retail stores and intellectual property by sharing design files for products and printing them at home.

At the Inside 3D Printing conference in July, legal expert John Hornick warned of the impact of at-home 3D printing on the retail business model. Using the example of toys, many of which are small, made of plastic and easy to replicate on a 3D printer, he says anyone who owns an at-home 3D scanner and printer can buy one toy at a retail store and sell hundreds of copies for profit on the black market.

"IP will be ignored, and it will be impractical or impossible to enforce if you can print things away from control," Hornick said at the time.

To be fair, McNamara's recent comments don't necessarily address what retailers will do if and when 3D printers become accessible to consumers. He told V3 that he still thinks mainstream adoption of at-home 3D printers is "still a way away."

Indeed, many others think the recent hype around consumer 3D printing does not represent its reality, which Gartner says will soon enter the "trough of disappointment" in the technology hype cycle.

In the meantime, McNamara believes retailers will make the best of the situation before it threatens them.

"Physical stores won't disappear," he told V3. "To see this as a fight between physical and digital is to see it all wrong. Already today 65 percent of our online orders are click and collect."

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Latest Videos

Conversations over a cuppa with CMO: ABC's Leisa Bacon

In this episode of Conversations over a Cuppa with CMO, ABC's director of audiences, Leisa Bacon, shares how she's navigated the COVID-19 crisis, the milestones and adaptability it's ushered in, and what sustained lessons there are for marketers as we start to recover.

More Videos

Zero proof spiritsUsa since 2011 www.arkaybeverages.com🤪🤟

Sylvie

How this alcohol-free spirits brand rode the health and wellness wave

Read more

okay this a good newsmaybe i gonna try it

kenzopoker1

CMO's top 8 martech stories for the week - 9 July 2020

Read more

Very insightful. Executive leaders can let middle managers decide on the best course of action for the business and once these plans are ...

Abi TCA

CMOs: Let middle managers lead radical innovation

Read more

One failing brand tying up with another failing brand!

Realist

Binge and The Iconic launch Inactivewear clothing line

Read more

I am 56 years old and was diagnosed with Parkinson's disease after four years of decreasing mobility to the point of having family dress ...

Nancy Tunick

The personal digital approach that's helping Vision RT ride out the crisis

Read more

Blog Posts

MYOD Dataset: Building a DAM

In my first article in this MYOD [Make Your Organisation Data-Driven] series, I articulated a one-line approach to successfully injecting data into your organisation’s DNA: Using a Dataset -> Skillset -> Mindset framework. This will take your people and processes on a journey to data actualisation.

Kshira Saagar

Group director of data science, Global Fashion Group

Business quiet? Now is the time to review your owned assets

For businesses and advertiser categories currently experiencing a slowdown in consumer activity, now is the optimal time to get started on projects that have been of high importance, but low urgency.

Olia Krivtchoun

CX discipline leader, Spark Foundry

Bottoms up: Lockdown lessons for an inverted marketing world

The effects of the coronavirus slammed the brakes on retail sales in pubs, clubs and restaurants. Fever-Tree’s Australia GM Andy Gaunt explains what they have learnt from some tricky months of trading

Andy Gaunt

General manager, Fever-Tree Australia and New Zealand

Sign in