Wrigleys appoints new marketing chief from Lion's

Tami Cunningham will head of regional marketing strategy across gum and confectionery brands

Wrigley Pacific has appointed former Lion’s marketing chief, Tami Cunningham, to lead its whole-of-business marketing strategy across gum and confectionery brands across the region.

Cunningham was most recently the marketing services director at Lion’s Australia beer, spirits and wine division, and spent seven years with the FMCG brand in total across a number of leadership roles across brand and innovation. She boasts of a long history in the FMCG sector and has also previously worked for Pepsico, Suncorp, Foxtel and Walkers in the UK.

In a statement, Wrigley Pacific highlighted Cunningham’s leadership across several of Lion’s most successful marketing initiatives including the initial development of the innovative Tap King draught beer system. She replaces Chris Blayney as marketing director for the Pacific region.

“Tami is well known for her passion for developing people, increasing brand distinctiveness and creating value,” said Wrigley Pacific general manager, Andrew Leakey. “We look forward to building on her strengths as a highly commercial and collaborative marketing leader.”

Cunningham said she looked forward to joining the team at Mars Incorporated, and managing brands such as Food Creatures and Eclipse Chewy Mints.

“I am incredibly excited to be joining the business and the opportunity this role offers to further build the Pacific as a centre of marketing excellence,” she added.

Cunningham is one of a number of high profile hires at Wrigley Pacific, a division of Mars Incorporated, over the last few months including the appointment of pacific sales director, Hamish McLeay, from Campbell-Arnotts in June.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO Australia conversation on LinkedIn: CMO Australia, or join us on Facebook: https://www.facebook.com/CMOAustralia

Signup to CMO’s new email newsletter to receive your weekly dose of targeted content for the modern marketing chief.

Join the newsletter!

Error: Please check your email address.
Show Comments

Blog Posts

How challenger brands can win at biddable media

Challenger brands, especially in highly competitive markets, generally can’t match established players for media spend.

Chris Pittham

Managing director, Jaywing

The competitive advantage Australian retailers have over Amazon

With all of the hype around Amazon, many online retailers have been trying to understand how they can compete with the American retail giant.

Joel Milligan

Performance manager, Columbus Agency

How to become the customer experience custodian

The number one objective enterprises give for embarking on a digital transformation is to improve customer experiences with new engagement models, according to IDC’s 2017 global study.

Insightful article from an AdTech perspective

Mehdi Partika

Predictions 2018: 5 ways the CMO role will change

Read more

Sounds like a bunch of convoluted business bullshit with no real substance or value. Business people deluding themselves into thinking th...

Bupa Customer

Best CX Companies List profiles: Bupa's Voice of the Customer project

Read more

This partnership seems to bring a lot of benefits.

Uk Driver

Deloitte announces new agency partnership to expand digital reality capabilities

Read more

It's all about the experience and it seems that understanding is finally full tilt!

Danny Mack

Building a robust digital customer experience

Read more

I am going to visit Australia))) nice place ... one of the most attractive

Carly Julia

Tourism Australia aims for youth travel market with dedicated news channel

Read more

Latest Podcast

More podcasts

Sign in