Tami Cunningham will head of regional marketing strategy across gum and confectionery brands
Wrigley Pacific has appointed former Lion’s marketing chief, Tami Cunningham, to lead its whole-of-business marketing strategy across gum and confectionery brands across the region.
Cunningham was most recently the marketing services director at Lion’s Australia beer, spirits and wine division, and spent seven years with the FMCG brand in total across a number of leadership roles across brand and innovation. She boasts of a long history in the FMCG sector and has also previously worked for Pepsico, Suncorp, Foxtel and Walkers in the UK.
In a statement, Wrigley Pacific highlighted Cunningham’s leadership across several of Lion’s most successful marketing initiatives including the initial development of the innovative Tap King draught beer system. She replaces Chris Blayney as marketing director for the Pacific region.
“Tami is well known for her passion for developing people, increasing brand distinctiveness and creating value,” said Wrigley Pacific general manager, Andrew Leakey. “We look forward to building on her strengths as a highly commercial and collaborative marketing leader.”
Cunningham said she looked forward to joining the team at Mars Incorporated, and managing brands such as Food Creatures and Eclipse Chewy Mints.
“I am incredibly excited to be joining the business and the opportunity this role offers to further build the Pacific as a centre of marketing excellence,” she added.
Cunningham is one of a number of high profile hires at Wrigley Pacific, a division of Mars Incorporated, over the last few months including the appointment of pacific sales director, Hamish McLeay, from Campbell-Arnotts in June.
Follow CMO on Twitter: @CMOAustralia, take part in the CMO Australia conversation on LinkedIn: CMO Australia, or join us on Facebook: https://www.facebook.com/CMOAustralia
If the FANG (Facebook, Amazon, Netflix, Google) sector and their measured worth are the final argument for the successful 21st Century model, then they are beyond reproach. Fine-tuning masses of algorithms to reduce human touchpoints and deliver wild returns to investors—all with workforces infinitesimally small compared to the giants of the 20th Century—has been proven out.
Marketers have made strides this year in sustainability with the number of brands rallying behind the Not Business As Usual alliance for action against climate change being a sign of the times. While sustainability efforts have gained momentum this year, 2020 is shaping up to be the year brands are really held accountable for their work in this area.
As a Marketer, the ‘Scotty from Marketing’ meme troubles me.
In this bonus last episode of this new podcast series, BrandHook MD, Pip Stocks, talks with former ANZ group general manager of marketing, Louise Eyres, talks about the importance of thinking like a customer and using intuition to solve customer painpoints.
If you think it can benefit both consumer and seller then it would be great
Simon Bird
Why Ford is counting on the Internet of Things to drive customer engagement
It's a good idea. Customers really should control their data. Now I understand why it's important.
Elvin Huntsberry
Salesforce CMO: Modern marketers have an obligation to give customers control of their data
Instagram changes algorithms every time you get used to them. It really pisses me off. What else pisses me off? The fact that Instagram d...
Nickwood
Instagram loses the like in Australia; industry reacts positively
I tried www.analisa.io to see my Instagram Insight
Dina Rahmawati
7 marketing technology predictions for 2016
The saying is pretty tongue in cheek. It's not saying that marketers are bad people, nor that they don't take themselves seriously. There...
LYF Solutions
The trouble with Scotty from Marketing - The CMO view - CMO Australia