Wrigleys appoints new marketing chief from Lion's

Tami Cunningham will head of regional marketing strategy across gum and confectionery brands

Wrigley Pacific has appointed former Lion’s marketing chief, Tami Cunningham, to lead its whole-of-business marketing strategy across gum and confectionery brands across the region.

Cunningham was most recently the marketing services director at Lion’s Australia beer, spirits and wine division, and spent seven years with the FMCG brand in total across a number of leadership roles across brand and innovation. She boasts of a long history in the FMCG sector and has also previously worked for Pepsico, Suncorp, Foxtel and Walkers in the UK.

In a statement, Wrigley Pacific highlighted Cunningham’s leadership across several of Lion’s most successful marketing initiatives including the initial development of the innovative Tap King draught beer system. She replaces Chris Blayney as marketing director for the Pacific region.

“Tami is well known for her passion for developing people, increasing brand distinctiveness and creating value,” said Wrigley Pacific general manager, Andrew Leakey. “We look forward to building on her strengths as a highly commercial and collaborative marketing leader.”

Cunningham said she looked forward to joining the team at Mars Incorporated, and managing brands such as Food Creatures and Eclipse Chewy Mints.

“I am incredibly excited to be joining the business and the opportunity this role offers to further build the Pacific as a centre of marketing excellence,” she added.

Cunningham is one of a number of high profile hires at Wrigley Pacific, a division of Mars Incorporated, over the last few months including the appointment of pacific sales director, Hamish McLeay, from Campbell-Arnotts in June.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO Australia conversation on LinkedIn: CMO Australia, or join us on Facebook: https://www.facebook.com/CMOAustralia

Signup to CMO’s new email newsletter to receive your weekly dose of targeted content for the modern marketing chief.

Join the newsletter!

Error: Please check your email address.
Show Comments

Blog Posts

How can a brand remain human in a digital world?

Some commentators estimate that by 2020, 85 per cent of buyer-seller interactions will happen online through social media and video*. That’s only two years away, and pertinent for any marketer.

James Kyd

Global head of brand strategy and marketing, Xero

​Relevance and substance are the keys to marketing’s future

Marketing’s evolution and increased value-add to organisations is making headway in one essential direction: Driving brands to achieve maximum relevance in the heart and minds of customers.

Jean-Luc Ambrosi

Author, marketer

Why doing your job well is the key to innovation

The words ‘power company’ and ‘innovation’ probably don’t seem like a natural combination. In fact, when I first went for a marketing role with an electricity company, I semi-dreaded the work I thought I’d be doing.

Catherine Anderson

Head of marketing, Powershop Australia

Krios.io/shop/ ICO relaunch March 14 - April 14 2018. Building a bigger community and more holders will surely move Krios to top exchan...

Mark Dalton

Blockchain pitched as answer to influencer marketing management

Read more

Lok knocks it out the park and predicts the future...“People are starting to understand they own their own data, and this will come to a ...


Data regulation key to marketing innovation

Read more

It needs to come from the top. It's not just about buy-in from the leadership team, leadership should be part of the development process ...

Stephen Houraghan

Why getting intimate is key to creating a great customer experience and optimising customer value

Read more

When was this article posted?


Report Reveals the Channels That Really Influence Consumer Purchase Decisions

Read more

sorry, I did not see that my first attempt already posted.


5 ways Australian Unity is driving innovation

Read more

Latest Podcast

More podcasts

Sign in