CEO Mayer talks logos; and her happiness at Yahoo

Exec spreads credit for early success; talks of surge in interest in working at the Internet company

In wide ranging discussion Wednesday, Yahoo CEO Marissa Mayer talked about the company's not-so-popular new logo, the status of her turnaround efforts and whether she's happier at Yahoo than she was at Google.

Mayer, at Yahoo's helm for a little more than a year, fielded questions from TechCrunch founder Michael Arrington during a fireside chat at the Disrupt conference in San Francisco late Wednesday.

When Arrington pointed out that Yahoo's stock price has nearly doubled since she came on board, Mayer said her team and others deserve much of the credit.

"There are certainly some very smart investments that I owe my predecessors for," she said. "It's a chain reaction of things ... hiring the right people, having the right products, increasing traffic and revenue. You have to get the right people there before you can do the right products."

Finding interest from the right people hasn't been a problem, she said, noting the many resumes Yahoo has been culling through.

According to Mayer, the company gets 12,000 resumes a week, up by a factor of five or six from earlier years. Attrition, she added, is down markedly.

While Yahoo has been making gains, its CEO said a full turnaround could take a few years. She's confident, however, that they're headed in the right direction.

"I've been very, very happy with the team I joined and we're hiring more people all the time," she noted, including former Yahoo employees.

In the first quarter of this year, 14% of hires were former Yahoo employees. In the second quarter it was 10%.

"I love hard work," she said. "I love Google. If you had told me that I'd be as happy anywhere else, I wouldn't have believed it. And I am as happy or happier at Yahoo than I was there. It's challenging but I'm inspired."

Mayer also defended the recent changes made to the company's well-known logo. The move has had its share of detractors.

"I like the way the logo turned out and I like the way we did it," Mayer said. "We're a big established company and we need to be really entrepreneurial. We need to be really scrappy. We did it from a very authentic place."

She also pointed out that the company's logo hadn't changed in 18 years. "Eight-seven percent of our employees wanted something different. Our customers said the logo seemed clunky. Most logos get changed a little bit all the time. From now on we're just going to do small iterations over time," she said.

Sharon Gaudin covers the Internet and Web 2.0, emerging technologies, and desktop and laptop chips for Computerworld. Follow Sharon on Twitter at @sgaudin, or subscribe to Sharon's RSS feed . Her email address is sgaudin@computerworld.com.

Read more about it leadership in Computerworld's IT Leadership Topic Center.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Latest Videos

More Videos

looking for the best quality of SMM Panel ( Social Media Marketing Panel ) is a website where People Buy Social Media Services Such as Fa...

Kavin kyzal

How to manage social media during Covid-19

Read more

Thank you for sharing your knowledge. Definitely bookmarked for future reading! Check this website https://a2designlab.com/ with lots of ...

Pierce Fabreverg

Study: Gen Z are huge opportunity for brands

Read more

Thanks for sharing. You might want to check this website https://lagimcardgame.com/. An up and coming strategic card game wherein the cha...

Pierce Fabreverg

Board games distributor partners with Deliveroo in business strategy pivot

Read more

Such an important campaign, dyslexia certainly need more awareness. Amazing to see the work Code Read is doing. On the same note we are a...

Hugo

New campaign aims to build understanding around scope and impact of dyslexia

Read more

Great Job on this article! It demonstrates how much creativity, strategy and effort actually goes to produce such unique logo and brandin...

Pierce Fabreverg

Does your brand need a personality review? - Brand vision - CMO Australia

Read more

Blog Posts

A few behavioural economics lesson to get your brand on top of the travel list

Understanding the core principles of Behavioural Economics will give players in the travel industry a major competitive advantage when restrictions lift and travellers begin to book again. And there are a few insights in here for the rest of the marketing community, too.

Dan Monheit

Co-founder, Hardhat

Predicting the Future: Marketing science or marketing myth?

Unicorns, the Sunken City of Atlantis, Zeus: They are very famous. So famous in fact, that we often think twice about whether they are real or not. Sometimes if we talk about something widely enough, and for long enough, even the strangest fiction can seem like fact. But ultimately it is still fiction - stories we make up and tell ourselves over and over until we believe.

Kathy Benson

Chief client officer, Ipsos

Winning means losing in the game of customer retention

At a time of uncertainty and economic hardship, customer retention takes on much greater importance. CX Lavender’s Linda O’Grady examines the big grey area between ‘all’ and ‘best’ customers when deciding who is worth fighting for and how.

Linda O'Grady

Data Strategy Partner & Business Partner, CX Lavender

Sign in