CEO Mayer talks logos; and her happiness at Yahoo

Exec spreads credit for early success; talks of surge in interest in working at the Internet company

In wide ranging discussion Wednesday, Yahoo CEO Marissa Mayer talked about the company's not-so-popular new logo, the status of her turnaround efforts and whether she's happier at Yahoo than she was at Google.

Mayer, at Yahoo's helm for a little more than a year, fielded questions from TechCrunch founder Michael Arrington during a fireside chat at the Disrupt conference in San Francisco late Wednesday.

When Arrington pointed out that Yahoo's stock price has nearly doubled since she came on board, Mayer said her team and others deserve much of the credit.

"There are certainly some very smart investments that I owe my predecessors for," she said. "It's a chain reaction of things ... hiring the right people, having the right products, increasing traffic and revenue. You have to get the right people there before you can do the right products."

Finding interest from the right people hasn't been a problem, she said, noting the many resumes Yahoo has been culling through.

According to Mayer, the company gets 12,000 resumes a week, up by a factor of five or six from earlier years. Attrition, she added, is down markedly.

While Yahoo has been making gains, its CEO said a full turnaround could take a few years. She's confident, however, that they're headed in the right direction.

"I've been very, very happy with the team I joined and we're hiring more people all the time," she noted, including former Yahoo employees.

In the first quarter of this year, 14% of hires were former Yahoo employees. In the second quarter it was 10%.

"I love hard work," she said. "I love Google. If you had told me that I'd be as happy anywhere else, I wouldn't have believed it. And I am as happy or happier at Yahoo than I was there. It's challenging but I'm inspired."

Mayer also defended the recent changes made to the company's well-known logo. The move has had its share of detractors.

"I like the way the logo turned out and I like the way we did it," Mayer said. "We're a big established company and we need to be really entrepreneurial. We need to be really scrappy. We did it from a very authentic place."

She also pointed out that the company's logo hadn't changed in 18 years. "Eight-seven percent of our employees wanted something different. Our customers said the logo seemed clunky. Most logos get changed a little bit all the time. From now on we're just going to do small iterations over time," she said.

Sharon Gaudin covers the Internet and Web 2.0, emerging technologies, and desktop and laptop chips for Computerworld. Follow Sharon on Twitter at @sgaudin, or subscribe to Sharon's RSS feed . Her email address is sgaudin@computerworld.com.

Read more about it leadership in Computerworld's IT Leadership Topic Center.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Latest Videos

Launch marketing council Episode 5: Retailer and supplier

In our fifth and final episode, we delve into the relationship between retailer and supplier and how it drives and influences launch marketing strategies and success. To do that, we’re joined by Campbell Davies, group general manager of Associated Retailers Limited, and Kristin Viccars, marketing director A/NZ, Apex Tool Group. Also featured are Five by Five Global managing director, Matt Lawton, and CMO’s Nadia Cameron.

More Videos

Hi,When online retailers establish their multi channel strategy and they are using or will to use live chatbot to support their customers...

Alice Labs Pte. Ltd.

CMO's top 8 martech stories for the week - 6 May 2021

Read more

Thanks for nice information regarding Account-based Marketing. PRO IT MELBOURNE is best SEO Agency in Melbourne have a team of profession...

PRO IT MELBOURNE

Cultivating engaging content in Account-based Marketing (ABM)

Read more

The best part: optimizing your site for SEO enables you to generate high traffic, and hence free B2B lead generation. This is done throug...

Sergiu Alexei

The top 6 content challenges facing B2B firms

Read more

Nowadays, when everything is being done online, it is good to know that someone is trying to make an improvement. As a company, you are o...

Marcus

10 lessons Telstra has learnt through its T22 transformation

Read more

Check out tiny twig for comfy and soft organic baby clothes.

Morgan mendoza

Binge and The Iconic launch Inactivewear clothing line

Read more

Blog Posts

Getting privacy right in a first-party data world

With continued advances in marketing technology, data privacy continues to play catchup in terms of regulation, safety and use. The laws that do exist are open to interpretation and potential misuse and that has led to consumer mistrust and increasing calls for a stronger regulatory framework to protect personal information.

Furqan Wasif

Head of biddable media, Tug

​Beyond greenwashing: Why brands need to get their house in order first

Environmental, Social and (Corporate) Governance is a hot topic for brands right now. But before you start thinking about doing good, Craig Flanders says you best sort out the basics.

Craig Flanders

CEO, Spinach

​The value of collaboration: how to keep it together

Through the ages, from the fields to the factories to the office towers and now to our kitchen tables, collaboration has played a pivotal role in how we live and work. Together. We find partners, live as families, socialise in groups and work as teams. Ultimately, we rely on these collaborative structures to survive and thrive.

Rich Curtis

CEO, FutureBrand A/NZ

Sign in