Australia Post gets a new CMO

Greg Sutherland joins from his post of group head of strategy and innovation at NAB

Australia Post has confirmed the appointment of former NAB head of strategy, Greg Sutherland, as its new chief marketing officer (CMO), effective from this week.

The position had been vacant for several months following the departure of former head of marketing, John Moore, earlier this year. Moore had been in the role for more than two-and-a-half years before resigning in April to take up a marketing director’s post with Australian health insurance provider, Bupa.

Sutherland will now be responsibility for brand, marketing services, customer experience and insights as well as digital marketing at Australia Post.

He was most recently the head of group strategy and innovation at NAB, where he worked on a range of key projects including its brand relaunch from National to NAB, as well as the creation and launch of its online-only banking subsidiary, UBank. Sutherland previously headed up marketing strategy at the banking group.

Prior to joining NAB in 2004, Sutherland was a partner and director at Boston Consulting Group, and also has experience leading Asia-Pacific ecommerce practices. His resume also includes sales and engineering roles with Honeywell and Woodside.

A spokesperson for NAB said Sutherland's responsibilities have now been split under a new reporting model between existing members of staff, including its executive general manager of strategy. No direct replacement will be appointed.

More news on Australia Post

Follow CMO on Twitter: @CMOAustralia, take part in the CMO Australia conversation on LinkedIn: CMO Australia, or join us on Facebook: https://www.facebook.com/CMOAustralia

Read more: CMO50 #26-50: Greg Sutherland, Australia Post

Signup to CMO’s new email newsletter to receive your weekly dose of targeted content for the modern marketing chief.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments
cmo-xs-promo

Latest Videos

More Videos

Focus on your customer experience not your NPS score. Fix the fucking problems and the customer support requests will go away.I currently...

Chris B

Bringing community thinking to Optus' customer service team

Read more

Nice blog!Blog is really informative , valuable.keep updating us with such amazing blogs.influencer agency in Melbourne

Rajat Kumar

Why flipping Status Quo Bias is the key to B2B marketing success

Read more

good this information are very helpful for millions of peoples customer loyalty Consultant is an important part of every business.

Tom Devid

Report: 4 ways to generate customer loyalty

Read more

Great post, thanks for sharing such a informative content.

CodeWare Limited

APAC software company brings on first VP of growth

Read more

This article highlights Gartner’s latest digital experience platforms report and how they are influencing content operations ecosystems. ...

vikram Roy

Gartner 2022 Digital Experience Platforms reveals leading vendor players

Read more

Blog Posts

Marketing overseas? 4 ways to make your message stick

Companies encounter a variety of challenges when it comes to marketing overseas. Marketing departments often don’t know much about the business and cultural context of the international audiences they are trying to reach. Sometimes they are also unsure about what kind of marketing they should be doing.

Cynthia Dearin

Author, business strategist, advisor

From unconscious to reflective: What level of data user are you?

Using data is a hot topic right now. Leaders are realising data can no longer just be the responsibility of dedicated analysts or staff with ‘data’ in their title or role description.

Dr Selena Fisk

Data expert, author

Whose responsibility is it to set the ground rules for agency collaboration?

It’s not that your agencies don’t have your best interests at heart – most of them do. But the only way to ensure they’re 100 per cent focused on your business and not growing theirs by scope creep is by setting the guard rails for healthy agency collaboration.

Andrew Pascoe

Head of planning, Hatched

Sign in