Roku appoints its first CMO

Former News Corporation strategy executive, Matthew Anderson, to become the media streaming software player's first global chief marketing officer

Fast-growing media streaming software company, Roku, has appointed former News Corporation international executive, Matthew Anderson, as its first chief marketing officer (CMO).

In the newly created role, Anderson will be responsible for global marketing and communications across the US-based company’s three business units – device sales, content and services, and OEM partnerships. He is already well known to the company internally, having spent the past year as a consultant assisting with corporate strategy and development.

Anderson was also on-board during Roku’s recent fund-raising efforts, which saw US$60 million added to its coffers from an institutional investor and Hearst Corporation. Other high-profile entertainment investors in the business include BSkyB and News Corporation.

Prior to his advisory role, Anderson was group director of strategy and corporate affairs for Europe and Asia at News Corporation, focused on the performance of its 21st Century Fox television business as well as various branding and marketing initiatives. He was also previously at BSkyB and formerly the CEO of Ogilvy’s PR Asian and European networks.

“The explosive growth of streaming is the most exciting trend in media and Roku is well-known for pioneering the streaming experience,” Anderson said. “I have enjoyed working closely with the Roku team and relish the opportunity to connect millions of new customers with Roku’s ingeniously easy way of making great entertainment instantly available on TV.”

Roku creates streaming software that delivers video, music and games to the TV, and provided the first device to stream Netflix to TV in 2008. It claims to have streamed more than one billion hours of video and music last year and was ranked 42nd in Fast Company’s 50 most innovative companies list for 2013.

Roku founder and CEO, Anthony Wood, added Anderson’s deep media and marketing experience will help amplify its brand penetration and lead the business into its next phase of growth.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO Australia conversation on LinkedIn: CMO Australia, or join us on Facebook: https://www.facebook.com/CMOAustralia

Signup to CMO’s new email newsletter to receive your weekly dose of targeted content for the modern marketing chief.

Join the newsletter!

Error: Please check your email address.
Show Comments

Blog Posts

Maintaining trust in a sceptical world: The power of brand trust

The faith people have in brands creates opportunity for those brands to become trusted advisors. In turn, this builds success by increasing the brand’s profile, letting it broaden its product offering and driving stronger customer loyalty.

Dan Ratner

managing director, uberbrand

When growth stalls: How to boost growth in large organisations

The push to start new businesses continues. In Q1 2017, the number of seed and angel deals increased by 1.4 per cent compared to Q1 2016.

Con Frantzeskos

CEO, Penso

Why we need diversity in marketing

​When we read articles about the need for increased diversity in marketing land, it is often through the lens of gender.

Jodie Sangster

CEO, ADMA

Interesting insight, well explained and the examples are just apt.Thanks for sharing!

FreshMindIdeas

The politics of branding - Brand science - CMO Australia

Read more

When the world that we live in floods with gigabytes of content every day, we have to learn to be selective about it. Such educational we...

Paulina Cameron

ADMA launches education program to tackle viewability, ad fraud and brand safety

Read more

Hi, i am an Aistralian ALK patient, been on xalkori dec 13 to oct 15 and achieved remission of disease, since been on Ceritinib until no...

gary packer

Pfizer Australia adopts AI-powered digital analyst tool for sales and marketing decision making

Read more

Hi James, shouldn't marketers also be focusing on collecting and utilizing up to date first-party profiling data on customers so that mes...

Tom

3 ways customer data can increase online sales conversion

Read more

Wouldn't reconnecting with younger consumers be in direct contravention of the code on alcohol advertising?

Tim Palmer

Vodka Cruiser reconnects with younger consumers via category-first Facebook Live campaign

Read more

Latest Podcast

Getting Intimate with CX Ep 5: Tammy Marshall, founder, The B Hive

How much of customer experience is having the foresight to know what those individuals might like, versus asking them? In Episode 5 of this new podcast series, BrandHook MD, Pip Stocks, talks with Tammy Marshall about the importance of asking your customers questions, how consistency plays a role in engagement, but how the unexpected adds extra value.

More podcasts

Sign in