Roku appoints its first CMO

Former News Corporation strategy executive, Matthew Anderson, to become the media streaming software player's first global chief marketing officer

Fast-growing media streaming software company, Roku, has appointed former News Corporation international executive, Matthew Anderson, as its first chief marketing officer (CMO).

In the newly created role, Anderson will be responsible for global marketing and communications across the US-based company’s three business units – device sales, content and services, and OEM partnerships. He is already well known to the company internally, having spent the past year as a consultant assisting with corporate strategy and development.

Anderson was also on-board during Roku’s recent fund-raising efforts, which saw US$60 million added to its coffers from an institutional investor and Hearst Corporation. Other high-profile entertainment investors in the business include BSkyB and News Corporation.

Prior to his advisory role, Anderson was group director of strategy and corporate affairs for Europe and Asia at News Corporation, focused on the performance of its 21st Century Fox television business as well as various branding and marketing initiatives. He was also previously at BSkyB and formerly the CEO of Ogilvy’s PR Asian and European networks.

“The explosive growth of streaming is the most exciting trend in media and Roku is well-known for pioneering the streaming experience,” Anderson said. “I have enjoyed working closely with the Roku team and relish the opportunity to connect millions of new customers with Roku’s ingeniously easy way of making great entertainment instantly available on TV.”

Roku creates streaming software that delivers video, music and games to the TV, and provided the first device to stream Netflix to TV in 2008. It claims to have streamed more than one billion hours of video and music last year and was ranked 42nd in Fast Company’s 50 most innovative companies list for 2013.

Roku founder and CEO, Anthony Wood, added Anderson’s deep media and marketing experience will help amplify its brand penetration and lead the business into its next phase of growth.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO Australia conversation on LinkedIn: CMO Australia, or join us on Facebook: https://www.facebook.com/CMOAustralia

Signup to CMO’s new email newsletter to receive your weekly dose of targeted content for the modern marketing chief.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

Why you can’t afford to fail at CX in 2019

In 1976 Apple launched. The business would go on to change the game, setting the bar for customer experience (CX). Seamless customer experience and intuitive designs gave customers exactly what they wanted, making other service experiences pale in comparison.

Damian Kernahan

Founder and CEO, Proto Partners

Natural born leaders

Many business and marketing managers progressing to leadership positions face evolving their focus from operational matters to strategic decision making and planning.

Jean-Luc Ambrosi

Author, marketer

Using artificial intelligence to surprise your customers

​We have expected artificial intelligence (AI) will become part of our everyday lives for quite some time.

Katja Forbes

Founder and chief, sfyte

Just printed out this Brad Howarth screed to read tomorrow. I need a good laugh once in a while. Or maybe shed some manly-man tears at th...

Larry A Singleton

What a diversity agenda has done for Kellogg's staff and innovation engagement

Read more

Morons. PC Nazis infiltrating and subverting every level in our lives.These scum have destroyed our education system.Read FrontPage Magaz...

Larry A Singleton

What a diversity agenda has done for Kellogg's staff and innovation engagement

Read more

It is an accepted fact that in the present times the mass makes use of digital marketing more often and are more and more enlightened wit...

Digital Marketing Course in Ja

Why RMIT is partnering with Adobe for digital marketing learning

Read more

If men were really the dominating brutes that feminist make them out to be ,then women really would be second class citizens. Without th...

aaron

Analysis: Gillette's latest ad only proves why brands standing for positive change is vital

Read more

In 2019 Augmented Reality plays a vital role in marketing campaign its new way to engaged user with digital content. Try Augmented Realit...

hill william

Predictions: 9 digital marketing trends for 2019

Read more

Latest Podcast

More podcasts

Sign in