Roku appoints its first CMO

Former News Corporation strategy executive, Matthew Anderson, to become the media streaming software player's first global chief marketing officer

Fast-growing media streaming software company, Roku, has appointed former News Corporation international executive, Matthew Anderson, as its first chief marketing officer (CMO).

In the newly created role, Anderson will be responsible for global marketing and communications across the US-based company’s three business units – device sales, content and services, and OEM partnerships. He is already well known to the company internally, having spent the past year as a consultant assisting with corporate strategy and development.

Anderson was also on-board during Roku’s recent fund-raising efforts, which saw US$60 million added to its coffers from an institutional investor and Hearst Corporation. Other high-profile entertainment investors in the business include BSkyB and News Corporation.

Prior to his advisory role, Anderson was group director of strategy and corporate affairs for Europe and Asia at News Corporation, focused on the performance of its 21st Century Fox television business as well as various branding and marketing initiatives. He was also previously at BSkyB and formerly the CEO of Ogilvy’s PR Asian and European networks.

“The explosive growth of streaming is the most exciting trend in media and Roku is well-known for pioneering the streaming experience,” Anderson said. “I have enjoyed working closely with the Roku team and relish the opportunity to connect millions of new customers with Roku’s ingeniously easy way of making great entertainment instantly available on TV.”

Roku creates streaming software that delivers video, music and games to the TV, and provided the first device to stream Netflix to TV in 2008. It claims to have streamed more than one billion hours of video and music last year and was ranked 42nd in Fast Company’s 50 most innovative companies list for 2013.

Roku founder and CEO, Anthony Wood, added Anderson’s deep media and marketing experience will help amplify its brand penetration and lead the business into its next phase of growth.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO Australia conversation on LinkedIn: CMO Australia, or join us on Facebook: https://www.facebook.com/CMOAustralia

Signup to CMO’s new email newsletter to receive your weekly dose of targeted content for the modern marketing chief.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

Taking performance cues from east Asian markets

As the ‘Asian century’ becomes ever more prevalent and the Fourth Industrial Revolution gathers speed, marketers are having to surf a tidal wave of creative destruction. The choice is stark: Embrace change, or resign yourself to a Darwinian fate.

Dr Chris Baumann

Associate professor, Macquarie University

Searching for social and marketing data

Many marketers, agencies - and everyone in between - get caught up on bubble references and data points. They’ll use Facebook best practice as the only best practice for Facebook executions and only consider metrics and responses of the one channel they’re expected to deliver on.

Isaac Lai

Connections strategy lead, VMLY&R Sydney

Why Australia needs more leaders

A few weeks ago, our Prime Minister, Scott Morrison took it upon himself to tell companies and their CEOs where to go when it came to societal issues. It wasn’t an organisation’s place to get involved. Instead, he said it should be left to governments to solve societies challenges.

Dan Banyard

Managing director, Edentify

Thanks for sharing! Terracotta Jewellery Online Shopping Ethnic Jewellery Online Shopping

Cotton Sarees Online

How data is driving the customers of a lifetime for BaubleBar

Read more

Informative blog. Xero is a well-known revolutionized accounting software, specifically developed to provide best User Experience and mak...

NavkarConsultancyServices

Xero evolves to fit a changing marketplace

Read more

>Writes article about how to show diversity in an authentic way>All featured opinions are from white women

Jennifer Metcalfe

Food for Thought: How can brands show diversity in an authentic way?

Read more

Excellent post, congratulations !!! - Prof Paulo Coelho | https://www.drpaulocoelho.c...

Prof Paulo Coelho

The B2C and B2B marketing transformation helping Invisalign win more smiles

Read more

Great article - but regarding "For a team to achieve their full potential, Edmonson also advises leaders balance psychological safety wi...

Sim

3 skills you need to drive better collaboration - Business leadership - CMO Australia

Read more

Latest Podcast

More podcasts

Sign in