In the first of our weekly infographic series, we look at the value of video and YouTube for marketing
As marketers increasingly search for ways to cut through the content noise and offer consumers a rich digital experience, video becomes an ever-more appealing medium. According to an eMarketer report, US marketers alone are expected to spend US$4.14bn on video this year and more than $8bn by 2016.
A new infographic from advertising agency, MDG, takes a look at the power of online video goliath, YouTube, and some of the key indicators of its power and might for marketing.
For example the platform, which attracts 1 billion unique users each month, has delivered an average of 884,000 monthly views and 35,000 subscribers to the top 500 brands using the site.
In one example, the infographic looks at the success of the Old Spice ‘The man your man could small like’ video advertising campaign, which spawned an 800 per cent leap in Facebook interaction and a 107 per cent rise in sales.
![Advertisers, You Need YouTube [Infographic]](https://demo.idg.com.au/idgns/images/78e753d871-infographic-advertisers-you-need-youtube-475.jpg "Advertisers, You Need YouTube [Infographic]")
Infographic by MDG Advertising
Follow CMO on Twitter: @CMOAustralia, take part in the CMO Australia conversation on LinkedIn: CMO Australia, or join us on Facebook: https://www.facebook.com/CMOAustralia
Marketing that urges respondents to ‘buy now’ is a little like asking someone to marry you on your first date. At any time, only 3 per cent of the market is looking for what you’re selling, so the chances of your date randomly being ‘The One’ is pretty slim.
The prospect of deep learning gives those of us in the industry something to get really excited about, and something to be nervous about, at the same time.
In 1976 Apple launched. The business would go on to change the game, setting the bar for customer experience (CX). Seamless customer experience and intuitive designs gave customers exactly what they wanted, making other service experiences pale in comparison.
In this bonus last episode of this new podcast series, BrandHook MD, Pip Stocks, talks with former ANZ group general manager of marketing, Louise Eyres, talks about the importance of thinking like a customer and using intuition to solve customer painpoints.
Red Agency YouGov Galaxy Report, February 2019 Predictors Study. https://redagency.com.au/re...
Vanessa Skye Mitchell
DNA-based marketing: The next big thing?
RIP holden
Max Polding
Marketing professor: For Holden, brand nostalgia ain’t what it used to be
Where does the claim that 2 million Australians have tested come from ? Anecdotal information suggests that this is way off the mark.
David Andersen
DNA-based marketing: The next big thing?
Thank you for the info , being part of a digital marketing agency in kerala , this proved handy and get to know with upcoming trends. htt...
Dotz Web Technologies
Predictions: 9 digital marketing trends for 2019
So who then is correct? The Research or The skilled Digital people.
Anene
Report reveals Australia faces digital skills shortage