Talk to me, Facebook! Social net buys speech recognition company

Acquiring Mobile Technologies could give Facebook another mobile boost

Facebook's latest acquisition should help users connect with the social network more easily while they're on the go. The move will also help Facebook increase its highly coveted base of mobile users.

Facebook announced today that it is buying Mobile Technologies, a company known for its speech recognition and machine translation technology. Mobile Technologies is the company behind Jibbigo, a mobile speech-to-speech translation app for Apple's iOS platform. Financial details were not disclosed.

Mobile Technologies announced on its site that "many" of its employees will be going to work for Facebook at its headquarters in Menlo Park, Calif., once the deal goes through, although a specific number was not given.

"Although more than a billion people around the world already use Facebook every month, we are always looking for ways to help connect the rest of the world as well," wrote Tom Stocky, director of product management at Facebook, in a blog post. "Voice technology has become an increasingly important way for people to navigate mobile devices and the web, and this technology will help us evolve our products to match that evolution. We believe this acquisition is an investment in our long-term product roadmap as we continue towards our company's mission."

Facebook has focused on building up its mobile user base for more than a year.

Last spring, the world's largest social network listed mobility among its "risk factors" in an amended filing with the U.S. Securities and Exchange Commission. The company admitted that the quickening shift from traditional desktop or laptop computers to mobile devices was hurting Facebook's advertising plan, since it had no way to monetize this growing mobile trend.

But a lot has changed in the past year.

Facebook released a mobile app that quickly became the most popular in the U.S.

In May, Facebook reported that its monthly active user based increased by 23% to 1.11 billion, while its monthly active mobile users jumped by 54% to 751 million.

Mark Zuckerberg, the company's co-founder and CEO, has even started calling Facebook a mobile company. To that, most industry analysts can no longer disagree.

Ezra Gottheil, an analyst with Technology Business Research, said buying Mobile Technologies should only help Facebook grab more mobile users and retain the ones it already has.

"It's smart for Facebook to make their mobile apps interact through speech and voice," he added. "Facebook, read me the latest status messages. Facebook, post a comment."

Giving mobile users a hands-free way of interacting with Facebook, may mean that its users will spend even more time with the social network than they already do.

Patrick Moorhead, an analyst with Moor Insights & Strategy, said speech recognition is a key part of the next generation of user input. Mobile Technologies could help Facebook create its own voice-enabled assistant, such as Google Now or Apple's Siri.

"Speech recognition would enable me to post without using the keyboard or use Facebook's search feature more easily," Moorhead said. "If Facebook hopes to successfully extend their experience to more mobile devices and search, they need to be investing in these core technologies."

This article, Talk to me, Facebook! Social net buys speech recognition company, was originally published at Computerworld.com.

Sharon Gaudin covers the Internet and Web 2.0, emerging technologies, and desktop and laptop chips for Computerworld. Follow Sharon on Twitter at @sgaudin, on Google+ or subscribe to Sharon's RSS feed. Her email address is sgaudin@computerworld.com.

See more by Sharon Gaudin on Computerworld.com.

Read more about social media in Computerworld's Social Media Topic Center.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

The purpose of purpose

Everyone knows the 4 P’s of marketing: Price, product, promotion and place. There is now a fifth ‘P’ in the marketing mix.

What does it take to be an innovation leader?

To thrive in an increasingly complex and unpredictable new world, organisations will need to innovate, and leaders will require the necessary skills to do so. Here,

Evette Cordy

Co-founder, Agents of Spring

3 marketing mistakes to overcome when courting prospective customers

Marketing that urges respondents to ‘buy now’ is a little like asking someone to marry you on your first date. At any time, only 3 per cent of the market is looking for what you’re selling, so the chances of your date randomly being ‘The One’ is pretty slim.

Sabri Suby

Founder, King Kong

We can't overlook mobile. Each passing day people are on their phones more and more

This Is My South Bay

What the 5G revolution will do to mobile marketing

Read more

An article largely re-purposed from things other people have said 5+ years ago – what's more, they said it better.

hogwash

The purpose of purpose - Brand science - CMO Australia

Read more

talking about the 4 p's:https://www.tripleclicks.co...

kigoma divin

The purpose of purpose - Brand science - CMO Australia

Read more

Interesting blog, good information is provided regarding Design Thinking For Business Strategy. Was very useful, thanks for sharing the b...

Tanya Sharma

Is design thinking the answer for the next generation of marketing?

Read more

Hi all,Good Post! Thank you so much for sharing this pretty post, it was so good to read and useful to improve my knowledge as updated on...

Jules john

To DMP or not to DMP? - Marketing automation - CMO Australia

Read more

Latest Podcast

More podcasts

Sign in