Guinness is using Proxama's TapPoint platform to power its NFC infrastructure
Guinness, the world's number one stout, is launching a new mobile marketing campaign using near field communication (NFC) technology in pub pumps to interact with consumers.
The new technology has already been activated in 11,500 pub founts across the UK and 3,000 in Ireland.
Stonegate Pub Group outlets in the UK are the first to trial the new marketing tool, which will run in 20 outlets until the end of August.
Within these outlets, consumers can enable NFC technology by tapping their smartphone against the brand's harp logo on newly installed "magic behind the gates" Guinness founts, to see if they have won a complimentary pint of Guinness.
Nick Britton, marketing manager for Guinness Western Europe at Diageo, the company that owns the brand, said: "The new NFC activity shows how we have implemented the latest technology in our founts to keep our audience engaged, whilst rewarding them with offers, vouchers, competitions and content."
Guinness is using Proxama's TapPoint platform to power its NFC infrastructure. Proxama said Guinness was the first drinks brand to use NFC in this way.
Our latest CMO 2022 readiness episode on the great resignation and staff motivation and leadership is now live!
Your success as a senior marketing professional has much in common with your success as a leader. Both marketing, and leadership activities, depend on building trust, encouraging action, and reliably fulfilling promises that have been made.
Between further interest rate rises, inflation, empty shelves, extortionate lettuce prices, supply chain issues and the barely believable events in Eastern Europe, the past six months there’s been a cacophony of environmental factors.
Imposter syndrome. That feeling others will discover you are actually not as good as they expect, and at any point you will be exposed and ridiculed as a fraud. If you can relate to this, then you are not alone.
Invest and earn with Coinbloc .us. Guaranteed Weekly ROI, early signals, fast withdrawals among others. I recommend Coinbloc .us as on...
Hans Jensen
Explainer: What marketers need to know about cryptocurrency
Investment decisions are a big deal, so why not get some guidance? You can day-trade cryptos, BUY and HOLD and evaluate the assets with f...
Dave Sigurd
Gartner: Digital isn't enough of a superpower for CMOs anymore
I normally don’t feel comfortable investing online but because the company I worked for downsized due to the pandemic and I was one of th...
Dave Sigurd
CMO's top 8 martech stories for the week - 9 June 2022
Investment decisions are a big deal, so why not get some guidance? You can day-trade cryptos, BUY and HOLD and evaluate the assets with f...
Dave Sigurd
Creating a marketplace for wellness
A solution for an retail industry data extraction. https://e-scraper.com/usefu...
"e-Scraper" Data Extracting
Catchoftheday launches fee-based online shopping club