Yahoo buys Chinese startup Ztelic to boost R&D

It's the company's 19th acquisition since Marissa Mayer became CEO last July

Yahoo has made yet another acquisition, this time picking up Beijing-based data analysis startup Ztelic to boost its research and development efforts in China.

The deal, announced Thursday, is Yahoo's second acquisition in two days and its 19th since former Google executive Marissa Mayer was made CEO of Yahoo a year ago this week.

Ztelic developed a software product for analyzing and monitoring activity on social networks. Yahoo said it bought the company for the engineering talent, which has been the motivation for a few of its recent buys.

"As part of our investment in our R&D efforts, we're bringing on a talented team of eight developers and engineers from Ztelic," Yahoo said in a statement via email.

Ztelic was founded by Hao Zheng, who formerly was chief architect at Yahoo's R&D labs in China and who also worked at one time for games developer Zynga in Asia, according to his LinkedIn profile.

He's now returning to Yahoo, where he'll play a "critical leadership role" at its R&D center in Beijing, Yahoo said. Terms of the acquisition weren't disclosed.

It's been a busy week for Yahoo. On Monday it reported its quarterly earnings, which showed a jump in profit but declining revenue. Two days later, it said it had bought Admovate, which makes technology to improve ad targeting on smartphones.

James Niccolai covers data centers and general technology news for IDG News Service. Follow James on Twitter at @jniccolai. James's e-mail address is james_niccolai@idg.com

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

Setting advertising objectives for financial performance

I’ll often be talking to clients and at some point say, ‘the most important thing is justifying price’. Then moments later, ‘the most important thing is increasing the size of your customer base’.

Kyle Ross

Strategist, TRP

5 common mistakes to avoid in scalable customer experience

CX is about future-proofing your business by ensuring that your commercial model is always looped into your customers' needs, perceptions, values, beliefs, motivators, and detractors.

Tom Uhlhorn

Founder and strategy director, Tiny CX

5 cornerstones of a strong digital culture

Creating a strong company culture may sound like a daunting task, but it’s actually pretty straightforward. In fact, company culture is created in exactly the same fashion as a religion or democracy. Behaviours created from the organisation’s inception are reinforced over time by leadership, attracting like-minded people and eventually reaching critical mass to become an accepted ‘truth’.

Anthony Stevens

Founder and CEO, Digital Asset Ventures

Thanks for writing about chatbots. Definitely bots have the exciting future when it comes to customer engagement, transactional and conve...

Giridhar Prathap Reddy

Australian Open chalks up strong ticket sales with chatbot

Read more

Hello, where are the explanations of all the levels explained? I'd like to review this with a couple of colleagues. Thanks.

Melinda Gonzalez

CMO launches CMO CX, debuts customer experience maturity assessment

Read more

A great and accurate commentary - today we rarely get true personalisation. On web journeys cookies or logins remember who we are, what w...

Ian Moyse

Salesforce: Personalisation is a long way off what consumers now expect

Read more

Very nice information !! We provide almost every indian satta matka games with fast results. Online Matka play becomes easy with genuine ...

rsgame

Image intelligence:10 must-see infographics for marketers

Read more

One of the best example for email marketing!!This post has completely explained the power of email marketing and how it is beneficial to...

Abhinav Mohan

How email marketing automation is helping this Aussie electrical wholesaler enter the digital age

Read more

Latest Podcast

More podcasts

Sign in