It's the company's 19th acquisition since Marissa Mayer became CEO last July
Yahoo has made yet another acquisition, this time picking up Beijing-based data analysis startup Ztelic to boost its research and development efforts in China.
The deal, announced Thursday, is Yahoo's second acquisition in two days and its 19th since former Google executive Marissa Mayer was made CEO of Yahoo a year ago this week.
Ztelic developed a software product for analyzing and monitoring activity on social networks. Yahoo said it bought the company for the engineering talent, which has been the motivation for a few of its recent buys.
"As part of our investment in our R&D efforts, we're bringing on a talented team of eight developers and engineers from Ztelic," Yahoo said in a statement via email.
Ztelic was founded by Hao Zheng, who formerly was chief architect at Yahoo's R&D labs in China and who also worked at one time for games developer Zynga in Asia, according to his LinkedIn profile.
He's now returning to Yahoo, where he'll play a "critical leadership role" at its R&D center in Beijing, Yahoo said. Terms of the acquisition weren't disclosed.
It's been a busy week for Yahoo. On Monday it reported its quarterly earnings, which showed a jump in profit but declining revenue. Two days later, it said it had bought Admovate, which makes technology to improve ad targeting on smartphones.
James Niccolai covers data centers and general technology news for IDG News Service. Follow James on Twitter at @jniccolai. James's e-mail address is james_niccolai@idg.com
In the third and final episode of our 3-part CMO50 video series exploring modern marketing and why it’s become a matter of trust, we’re delighted to be joined by Telstra’s former CMO and now digital services and sales executive, Jeremy Nicholas, and Adobe VP Marketing Asia-Pacific and Japan, Duncan Egan.
Flash back to the classic film, Willy Wonka and the Chocolate Factory. Television-obsessed Mike insists on becoming the first person to be ‘sent by Wonkavision’, dematerialising on one end, pixel by pixel, and materialising in another space. His cinematic dreams are realised thanks to rash decisions as he is shrunken down to fit the digital universe, followed by a trip to the taffy puller to return to normal size.
Why is it there is no shortage of leadership development materials, yet outstanding leadership is so rare? Despite having access to so many leadership principles, tools, systems and processes, why is it so hard to develop and improve as a leader?
As a nation united by sport, brands are beginning to learn money alone won’t talk without aligned values and action. If recent events with major leagues and their players have shown us anything, it’s the next generation of athletes are standing by what they believe in – and they won’t let their values be superseded by money.
Enterprisetalk
Mark
CMO's top 10 martech stories for the week - 9 June
Great e-commerce article!
Vadim Frost
CMO’s State of CX Leadership 2022 report finds the CX striving to align to business outcomes
Are you searching something related to Lottery and Lottery App then Agnito Technologies can be a help for you Agnito comes out as a true ...
jackson13
The Lottery Office CEO details journey into next-gen cross-channel campaign orchestration
Thorough testing and quality assurance are required for a bug-free Lottery Platform. I'm looking forward to dependability.
Ella Hall
The Lottery Office CEO details journey into next-gen cross-channel campaign orchestration
Great Sharing thoughts.It is really helps to define marketing strategies. After all good digital marketing plan leads to brand awareness...
Paul F
Driving digital marketing effectiveness