A Brand for social justice
In 2020, brands did something they’d never done before: They spoke up about race.
Marketing cloud software and services company signs 10 Australian customers
Responsys has revealed an array of new Australian customers, including retail chain Kmart and Sydney-headquartered Webster Holdings, which owns fashion brands Jigsaw, David Lawrence and Marcs.
The company delivers relationship-based multi-channel marketing through its Responsys Interact suite of tools.
Other Australian customers joining Responsys’ portfolio include online clothing retailers EziBuy and Noni B, animal welfare non-profit WSPA, gift voucher reseller RedBalloon, ticket agent Lasttix and accounting software vendor MYOB.
Kmart’s digital marketing manager, Alexander Andrews, said that Responsys gave the retail chain the confidence that its communications were targeted and relevant for its customers.
“The ability to learn from other global leading retailers on the Responsys platform and share best practice also ensures we continue to deliver cutting edge campaigns,” Andrews added.
In June, Responsys launched the Responsys Interact Marketing Cloud at its London customer conference. The new offering is designed to allow highly personalised interactions with individual customers.
The company’s Asia Pacific president, Paul Cross, said the Responsys Interact Market Cloud “will enable these new customers to deliver the right marketing to their customers across all the digital channels and demonstrate clear return on investment to their stakeholders.”
In this latest episode of our conversations over a cuppa with CMO, we catch up with the delightful Pip Arthur, Microsoft Australia's chief marketing officer and communications director, to talk about thinking differently, delivering on B2B connection in the crisis, brand purpose and marketing transformation.
In 2020, brands did something they’d never done before: They spoke up about race.
‘Business as unusual’ is a term my organisation has adopted to describe the professional aftermath of COVID-19 and the rest of the tragic events this year. Social distancing, perspex screens at counters and masks in all manner of situations have introduced us to a world we were never familiar with. But, as we keep being reminded, this is the new normal. This is the world we created. Yet we also have the opportunity to create something else.
In times of uncertainty, people gravitate towards the familiar. How can businesses capitalise on this to overcome the recessionary conditions brought on by COVID? Craig Flanders explains.
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