Marketing cloud software and services company signs 10 Australian customers
Responsys has revealed an array of new Australian customers, including retail chain Kmart and Sydney-headquartered Webster Holdings, which owns fashion brands Jigsaw, David Lawrence and Marcs.
The company delivers relationship-based multi-channel marketing through its Responsys Interact suite of tools.
Other Australian customers joining Responsys’ portfolio include online clothing retailers EziBuy and Noni B, animal welfare non-profit WSPA, gift voucher reseller RedBalloon, ticket agent Lasttix and accounting software vendor MYOB.
Kmart’s digital marketing manager, Alexander Andrews, said that Responsys gave the retail chain the confidence that its communications were targeted and relevant for its customers.
“The ability to learn from other global leading retailers on the Responsys platform and share best practice also ensures we continue to deliver cutting edge campaigns,” Andrews added.
In June, Responsys launched the Responsys Interact Marketing Cloud at its London customer conference. The new offering is designed to allow highly personalised interactions with individual customers.
The company’s Asia Pacific president, Paul Cross, said the Responsys Interact Market Cloud “will enable these new customers to deliver the right marketing to their customers across all the digital channels and demonstrate clear return on investment to their stakeholders.”
The faith people have in brands creates opportunity for those brands to become trusted advisors. In turn, this builds success by increasing the brand’s profile, letting it broaden its product offering and driving stronger customer loyalty.
The push to start new businesses continues. In Q1 2017, the number of seed and angel deals increased by 1.4 per cent compared to Q1 2016.
When we read articles about the need for increased diversity in marketing land, it is often through the lens of gender.
How much of customer experience is having the foresight to know what those individuals might like, versus asking them? In Episode 5 of this new podcast series, BrandHook MD, Pip Stocks, talks with Tammy Marshall about the importance of asking your customers questions, how consistency plays a role in engagement, but how the unexpected adds extra value.
Interesting insight, well explained and the examples are just apt.Thanks for sharing!
FreshMindIdeas
The politics of branding - Brand science - CMO Australia
When the world that we live in floods with gigabytes of content every day, we have to learn to be selective about it. Such educational we...
Paulina Cameron
ADMA launches education program to tackle viewability, ad fraud and brand safety
Hi, i am an Aistralian ALK patient, been on xalkori dec 13 to oct 15 and achieved remission of disease, since been on Ceritinib until no...
gary packer
Pfizer Australia adopts AI-powered digital analyst tool for sales and marketing decision making
Hi James, shouldn't marketers also be focusing on collecting and utilizing up to date first-party profiling data on customers so that mes...
Tom
3 ways customer data can increase online sales conversion
Wouldn't reconnecting with younger consumers be in direct contravention of the code on alcohol advertising?
Tim Palmer
Vodka Cruiser reconnects with younger consumers via category-first Facebook Live campaign