Responsys inks deals with Kmart, Webster Holdings

Marketing cloud software and services company signs 10 Australian customers

Responsys has revealed an array of new Australian customers, including retail chain Kmart and Sydney-headquartered Webster Holdings, which owns fashion brands Jigsaw, David Lawrence and Marcs.

The company delivers relationship-based multi-channel marketing through its Responsys Interact suite of tools.

Other Australian customers joining Responsys’ portfolio include online clothing retailers EziBuy and Noni B, animal welfare non-profit WSPA, gift voucher reseller RedBalloon, ticket agent Lasttix and accounting software vendor MYOB.

Kmart’s digital marketing manager, Alexander Andrews, said that Responsys gave the retail chain the confidence that its communications were targeted and relevant for its customers.

“The ability to learn from other global leading retailers on the Responsys platform and share best practice also ensures we continue to deliver cutting edge campaigns,” Andrews added.

In June, Responsys launched the Responsys Interact Marketing Cloud at its London customer conference. The new offering is designed to allow highly personalised interactions with individual customers.

The company’s Asia Pacific president, Paul Cross, said the Responsys Interact Market Cloud “will enable these new customers to deliver the right marketing to their customers across all the digital channels and demonstrate clear return on investment to their stakeholders.”

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

Why are we dubious about deep learning?

The prospect of deep learning gives those of us in the industry something to get really excited about, and something to be nervous about, at the same time.

Katja Forbes

Founder and chief, sfyte

Why you can’t afford to fail at CX in 2019

In 1976 Apple launched. The business would go on to change the game, setting the bar for customer experience (CX). Seamless customer experience and intuitive designs gave customers exactly what they wanted, making other service experiences pale in comparison.

Damian Kernahan

Founder and CEO, Proto Partners

Natural born leaders

Many business and marketing managers progressing to leadership positions face evolving their focus from operational matters to strategic decision making and planning.

Jean-Luc Ambrosi

Author, marketer

Thanks for writing about chatbots. Definitely bots have the exciting future when it comes to customer engagement, transactional and conve...

Sanket Nair

7 businesses successfully implementing chatbots

Read more

Interesting article but what about the employees? There needs to be access to quick cash for everyone involved lest we have yet another '...

Joel Pencer

Suncorp outlines customer investments, digitisation as key to business improvement

Read more

Just printed out this Brad Howarth screed to read tomorrow. I need a good laugh once in a while. Or maybe shed some manly-man tears at th...

Larry A Singleton

What a diversity agenda has done for Kellogg's staff and innovation engagement

Read more

Morons. PC Nazis infiltrating and subverting every level in our lives.These scum have destroyed our education system.Read FrontPage Magaz...

Larry A Singleton

What a diversity agenda has done for Kellogg's staff and innovation engagement

Read more

It is an accepted fact that in the present times the mass makes use of digital marketing more often and are more and more enlightened wit...

Digital Marketing Course in Ja

Why RMIT is partnering with Adobe for digital marketing learning

Read more

Latest Podcast

More podcasts

Sign in