Action: Yahoo buys Qwiki moviemaking app

Yahoo plans to keep the app alive and may use the technology with other services

The landing screen for the Qwiki iPhone app.
The landing screen for the Qwiki iPhone app.

In yet another mobile acquisition, Yahoo has acquired Qwiki, a New York City company that makes an app for turning photos and videos into short, edited movies.

The Qwiki app takes pictures and videos that people already have on their iPhones and splices them together to create a short movie, complete with scene transitions and music.

Terms of the deal, announced Tuesday, were not disclosed. Yahoo said it will continue to support the Qwiki app, and the Qwiki team will move into Yahoo's New York City office to "reimagine Yahoo's storytelling experience," Yahoo said.

The Qwiki app will continue to exist as a standalone entity inside Yahoo, Qwiki's team wrote.

The app can either be used in auto mode, where it creates the movie and gives users the option to apply edits afterwards, or movies can be created manually.

In auto mode, the app scrapes the iPhone's camera roll, determines that certain photos or videos are related, and creates a slideshow-like montage of those images, incorporating music from the person's library. Certain elements, such as the song selection, filters or captions, can be changed afterwards. Individual pictures and video clips can also be rearranged, added or removed.

Qwiki differs from mobile video apps like Twitter's Vine or Facebook's Instagram video because it uses content already on people's phones. Vine and Instagram are for recording and sharing new clips.

Qwiki movies can be shared via Facebook, Twitter, email and SMS, or embedded in blogs and Web pages. The app is currently available only in Apple's App Store; there is no version for Android devices.

Yahoo plans to integrate Qwiki's technology with other content services on its site, a spokeswoman said via email. Details are blurry, but Yahoo implied on Twitter that users may be able to use Qwiki with its Flickr photo sharing service, for instance.

"Stay tuned ... there's much more to come," Yahoo said in its blog post.

Yahoo is already trying to woo users through photography. In May it gave Flickr a huge makeover, emphasizing a more photo-rich interface and a terabyte of free storage.

Acquisitions, particularly in mobile, have been a major theme at Yahoo over the past several months. Other recent purchases include Astrid, a to-do app; Summly, a news summarization service; GoPollGo, a social polling tool; and Jybe, a discovery and recommendation startup.

Another major acquisition for Yahoo was Tumblr, announced in May as part of the company's larger efforts to reinvent itself and win back users.

Zach Miners covers social networking, search and general technology news for IDG News Service. Follow Zach on Twitter at @zachminers. Zach's e-mail address is zach_miners@idg.com

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

Augmented Reality: What’s behind the marketing industry’s failure of imagination?

Every flagship smartphone in Australia includes hardware and software purpose-built for AR. A huge audience is ready and waiting. We have an opportunity to craft extraordinary, innovative work. But to get there, we need to push our creative thinking a little harder, writes Gil Fewster.

Gil Fewster

Creative technologist, The Royals

Does your brand need a personality review?

There are five tell-tale signs your brand needs to take a long hard look at itself.

Charlie Rose

Senior Strategy Consultant, Principals

How to create profitable pricing

How do we price goods and services? As business leaders, we have asked ourselves this question since the history of trading.

Lee Naylor

Managing partner, The Leading Edge

Best web hosting packages Vancouver WA understands that only technical support and domain associated email address can bring huge leads ...

Radiata Solutions

6 Ways to ramp up Social Media to Your Web Design

Read more

I had the same vision about change from CX terminology to HX. Even with almost the same title: 'Forget customer experience...' https://ww...

Ekaterina Khramkova

Forget customer experience, human experience is marketing's next frontier

Read more

Thank you, so do I.

David Freeman

Sustainability of message: H2coco founder's commitment to consumers

Read more

Hi Harry, thank you for pointing this out I can confidently say both these bottles are in transition away from PET as we continue to impr...

David Freeman

Sustainability of message: H2coco founder's commitment to consumers

Read more

I’m confused. He has a giant 2l hard plastic bottle in Coles and his pink bottle is also in plastic??

Harry

Sustainability of message: H2coco founder's commitment to consumers

Read more

Latest Podcast

More podcasts

Sign in