Code will allow customers to access details about local growers who supply Woolworths
Woolworths is set to roll out a new quick response (QR) code from 1 July which will help its customers get to know local fruit and vegetable growers.
Meet the Grower packaging includes the farmers’ photo, URL, length of time supplying Woolworths and a QR code that ,when scanned, will allow customers to access more detail about the grower.
The first product to launch the program will be apples from Victorian fruit supplier Montague Fresh. The code will appear on the packaging of 57 products over the next two months and close to 100 products by Christmas 2013.
Woolworths launches grocery collection at Melbourne Airport
GS1 unveils iPhone allergy app
Woolworths traces lost trollies with mobile app
Woolworths supermarkets head of produce, Paul Harker, said that the QR code was developed in response to customer demand for transparency about where their fresh food comes from.
According to Harker, 96 per cent of fresh fruit and vegetables sold at the supermarket chain is Australian grown.
Follow Hamish Barwick on Twitter: @HamishBarwick
Follow Techworld Australia on Twitter: @Techworld_AU
It’s day 4 in Cannes and among the ever-growing divergent panels, presentations and workshops spanning from one end of the Croisette to the other, there has been a very real emergence of how artificial intelligence (AI) and machine learning needs to fit into the marketing ecosystem of today and tomorrow.
Does it ever seem like the content you create falls flat on its face or that the leads you’re generating aren’t worth following up?
So you want to be a brand with purpose. But what does it actually mean to build a brand with real meaning?
In the 11th and final episode of the Closing the Gap podcast series, produced by Brandhook, Asahi Beverages’ former marketing strategy director, Darryn Wallace, chats about delivering a true ROI on marketing programs.
It is interesting. Rebrand is very good. Perhaps they should change the logo to something more modern. For example as it is - https://www...
David Hill
Grace Group undergoes first rebrand in 30 years to unify and contemporise
Hey Guys, just one small typo that changes a part of the story :“That was a really big step forward for our company because we didn’t hav...
Damian Young
Chobani tastes success with data analytics platform
This is amazing! Congratulations to Cochlear for continuing to lead innovation in every way!
Chris
How this marketing ops leader is lifting the automation ante at Cochlear
Interesting case! It seems like universities can also benefit from marketing automation. I've started using getresponse some time ago and...
Aaren
How marketing automation is helping drive CX change at Adelaide University
Always great to see and read these success stories and the growth of gamification. This story is very warming and can act as an inspirati...
James Doyle
5 tips to boost engagement with gamification from Donut King