Who said that? Social network launched for anonymous users

Unidentified users are more likely to express themselves freely, say operators of Duvamis site

Want to anonymously post your ideas and opinions on a social network?

You can. The Duvamis social network went was launched late last month with a mission of keeping the identity of its posters from other users -- and site operators.

The company says that anonymity allows its users to express themselves freely, ignoring social or peer pressure.

The site offer users the option of making posts widely available or keeping them private within a closed group. A spokesman for the company said the site's founders also are remaining anonymous, in keeping with the rules of the site.

"We are pleased to provide users with a truly anonymous forum for free communication and self-expression," said Peter Gechy, a Duvamis vice-president. "We are confident users will find the Duvamis community as a space free from outside influence where they can show their true identity and a catalyst for self-discovery."

The site launched on 31 May and claimed 15,000 users in three weeks, according to a spokesman.

To join, users only have to provide a working email address. They are not required to give provide real names to the site's operators.

"The valid email all users have to provide during registration is only a measure, making possible the retrieving of forgotten password for the platform," said a spokesman. "It is never used for other purposes or made available to third parties."

Zeus Kerravala, an analyst with ZK Research, said the new social network might get a lot of initial interest, but it's long-term outlook is doubtful.

"If people are going to make bold statements, they typically want their name associated with it, unless it's something illegal. Then it shouldn't go on a site anyway." said Kerravala. "With no repercussions, who would take anything said there seriously?"

The site could also attract people with more nefarious purposes than one would find on a social network whose users are identified, he said

"Who does this provide value to?" asked Kerravala. "Other than people looking to buy drugs, cheat on a spouse or quit their job? And depending on what the content is, what advertiser wants to be associated with it? Maybe bail bondsman and lawyers."

In an email to Computerworld, the Duvamis spokesman responded, saying: "Our goal is for users to share in-depth and insightful information. Especially with the anonymity aspect, Duvamis is a critical tool for users wanting to state their opinions without consequence."

Sharon Gaudin covers the Internet and Web 2.0, emerging technologies, and desktop and laptop chips for Computerworld. Follow Sharon on Twitter at @sgaudin, or subscribe to Sharon's RSS feed . Her email address is sgaudin@computerworld.com.

Read more about social media in Computerworld's Social Media Topic Center.

Join the newsletter!

Or
Error: Please check your email address.
Show Comments

Blog Posts

Why doing your job well is the key to innovation

The words ‘power company’ and ‘innovation’ probably don’t seem like a natural combination. In fact, when I first went for a marketing role with an electricity company, I semi-dreaded the work I thought I’d be doing.

Catherine Anderson

Head of marketing, Powershop Australia

The great unlearning: How brands can assist with the adoption of voice

Mainstream adoption of voice technology will be all about what consumers are learning not to do.

Ash Mustchin

Director, digital and experiences, Principals

Why getting intimate is key to creating a great customer experience

According to CMO’s State of the CMO 2017 research, 83 per cent of CMOs believe customer experience to be central to their role. An interesting stat considering few of us experience great brand experiences.

Pip Stocks

CEO and founder, BrandHook

'to lesson screen time'LOL someone needs a lesson on how to lessen typos.

Andrew Ward

Golden Circles invests in content play to drive brand purpose

Read more

Hey Nadia, interesting read. We have all read about what your chatbots should offer or have but haven't came across with anything about w...

Ashish K Jain

What not to do when building chatbots and voice-based brand interactions

Read more

There are some many other great solutions compared to the ones you listed here. Our clients left some of those and switched to MARA (getM...

Alexandru Rada

CMO's top 10 martech stories for the week - 9 June

Read more

Charming Shane. You know this is a public forum, right ?

Peter Strohkorb

​CMO Interview: Why aligning sales and marketing drives innovation at Konica Minolta

Read more

I agree customer intimacy is a great way of creating better customer experience. Especially in the Insurance and Financial industry. Her...

Jessicalopez1989

Why getting intimate is key to creating a great customer experience and optimising customer value

Read more

Latest Podcast

More podcasts

Sign in