A Facebook Reader could prove a mobile boon

If reports of new Facebook news aggregator are correct, new app could keep mobile users busy

Facebook is where many people go to get news about their friends' latest parties and vacations. Now, if reports are accurate, Facebook may soon be where smartphone and tablet users can get the latest news from around the world.

Industry analysts say that adding a Facebook brand of news reports could be a great move for a social network looking to beef up its mobile offerings.

"It's a good idea. Hearing about how drunk your friends got last weekend gets old," said Ezra Gottheil, an analyst with Technology Business Research. "They could show you news stories and tell you what stories your friends are reading."

Facebook is working on a news aggregator service, dubbed Reader, that brings together news stories from different outlets and enables users to swipe through to quickly scan articles, according to a report this week in the Wall Street Journal. The service will be offered as an app for smartphones and tablets, according to the report.

A Facebook spokeswoman declined to comment on Reader.

The reported Facebook plan comes amid a flurry of news reader activity since this spring Google announced this spring that it was pulling the plug on its flagging Reader Web app and service.

Feedly, for one, quickly stepped up and said it would offer a paid reader service this year, while AOL Monday launched a rival product.

"It is amazing how many companies filled the empty space left by Google," said Gottheil.

"There are rumors about about a pure reader, without social network input. That doesn't make sense for Facebook. Take advantage of friends' feeds and work that into it," he suggested.

Zeus Kerravala, an analyst with ZK Research, said it would be perfectly natural for Facebook to aggregate news sources.

"Facebook already is doing this in a way," Kerravala said. "There's generally a lot of news in user feeds but it's often from following news sites or from their friends reposting pieces. I think they have a big enough audience that it would be a successful product."

He also said it's a good move for a company intent on pulling in more mobile users and figuring out how to make lots of money off of them.

"People use their mobile devices to kill dead moments in the day, like waiting for a cab or riding on a bus," Kerravala said. "News can be consumed in small bites. That is right up Facebook's alley."

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Latest Videos

Conversations over a cuppa with CMO: ABC's Leisa Bacon

In this episode of Conversations over a Cuppa with CMO, ABC's director of audiences, Leisa Bacon, shares how she's navigated the COVID-19 crisis, the milestones and adaptability it's ushered in, and what sustained lessons there are for marketers as we start to recover.

More Videos

Hi everyone! Hope you are doing well. I just came across your website and I have to say that your work is really appreciative. Your conte...

Rochie Grey

Will 3D printing be good for retail?

Read more

Zero proof spiritsUsa since 2011 www.arkaybeverages.com🤪🤟

Sylvie

How this alcohol-free spirits brand rode the health and wellness wave

Read more

okay this a good newsmaybe i gonna try it

kenzopoker1

CMO's top 8 martech stories for the week - 9 July 2020

Read more

Very insightful. Executive leaders can let middle managers decide on the best course of action for the business and once these plans are ...

Abi TCA

CMOs: Let middle managers lead radical innovation

Read more

One failing brand tying up with another failing brand!

Realist

Binge and The Iconic launch Inactivewear clothing line

Read more

Blog Posts

Why CMOs need a clear voice strategy to connect with their customers

Now more than ever, voice presents a clear opportunity to add value to an organisation in many ways. Where operational efficiencies are scrutinised, budgets are tighter and discretionary consumer spend at a low, engaging with an audience is difficult.

Guy Munro

Head of innovation and technology, Paper + Spark

MYOD Dataset: Building a DAM

In my first article in this MYOD [Make Your Organisation Data-Driven] series, I articulated a one-line approach to successfully injecting data into your organisation’s DNA: Using a Dataset -> Skillset -> Mindset framework. This will take your people and processes on a journey to data actualisation.

Kshira Saagar

Group director of data science, Global Fashion Group

Business quiet? Now is the time to review your owned assets

For businesses and advertiser categories currently experiencing a slowdown in consumer activity, now is the optimal time to get started on projects that have been of high importance, but low urgency.

Olia Krivtchoun

CX discipline leader, Spark Foundry

Sign in