ADMA offers up new voluntary data breach code of conduct

On the day a senate committee is due to decide on compulsory privacy data breach notifications, marketing association offers to work with the privacy commissioner on new codes of conduct

The Association for Data-driven Marketing and Advertising (ADMA) is calling on the privacy commissioner to consider a new voluntary code for privacy data breaches and stop compulsory notifications being approved by the Australian senate.

The association has offered to work with the commissioner to produce a new voluntary code that would establish clear benchmarks for reporting privacy data breaches. This would be an alternative to the current Data Breach Notification Guide of the Office of the Australian Information Comissioner, as well as the proposed Privacy Alerts legislation being debated by the Australian Parliament.

A senate committee is due to give its report on the proposed Privacy Alerts Bill today (24 June). As previously reported, ADMA CEO Jodie Sangster criticised plans for compulsory data breach notifications last week, claiming the administrative requirements these imposed would cripple hundreds of thousands of Australian businesses.

The latest proposal from ADMA, announced today, would tackle several key issues with the compulsory bill, including a definition of a ‘serious data breach’, so that businesses will know when to report an error. It would also detail benchmarks for different kinds of data issues including cyber attacks, hacking and external threats.

ADMA is also proposing third-party monitoring, auditing and enforcement. According to Sangster, the latest voluntary proposal is consistent with the government’s commitment to support innovation in the digital economy, while offering a more constructive way of dealing with the data privacy issue.

“We are saying to the government, don’t do this to Australian business; give voluntary reporting another chance,” she said.

Sangster called for the senate to refer the matter to the Australian Law Reform Council (ALRC), rather than ram new legislation through parliament’s last week of sitting.

“We recommend that this matter be referred to the ALRC as part of its new privacy reference and that a proper consultation process be undertaken before the legislation is given further consideration by parliament,” Sangster said.

In contrast, the Australian Communications Consumer Action Network (ACANN) has claimed the data breach notifications are necessary and claims arguments that the move would create an “undue burden on business” are a means to sweep privacy breaches under the carpet.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO Australia conversation on LinkedIn: CMO Australia, or join us on Facebook: https://www.facebook.com/CMOAustralia

Join the newsletter!

Error: Please check your email address.
Show Comments

Blog Posts

How to become the customer experience custodian

The number one objective enterprises give for embarking on a digital transformation is to improve customer experiences with new engagement models, according to IDC’s 2017 global study.

Fear not: It's only a robot

Every time I pass through the automated border controls at the Sydney airport I walk away with a feeling of exasperation on the one hand and relief on the other. Exasperation, because the face recognition technology inevitably always fails to recognise me. Relief, because we seem to be safely years away from the Orwellian reality of states controlling every aspect of our lives; something the media is keenly warning us against each day.

Dan Kalinski

CEO, iProspect Australia and New Zealand

To DMP or not to DMP?

There are plenty of brands that can benefit from plugging into a data management platform. But should you engage an agency to run one or bring it in-house?

Ben Willee and Richard Taylor

Spinach Advertising

I worked at Momentum when the transformation started way back in 2013 (not 2015 as stated in the article). It was a painfully slow and co...

Jay

How Momentum Energy has transformed its entire business to be customer-led

Read more

Another buzzword thoughtlessly latched onto, without any thought for the implications on the organisations that have to lumber through th...

Tired

Rolling out agile marketing at Deakin

Read more

Useful., also don’t miss out on these 5 features of Adobe Experience Cloud - Visit here > http://www.softcrylic.com/b...

Sunil Joseph

Adobe debuts Advertising Cloud, Experience Cloud

Read more

the systems that run these things are teachable just like a car, theres stuff still yet to come out to bring up the automation grade, b...

Magnus Robert Carl Wootton

Fear not: It's only a robot - Big data delivery - CMO Australia

Read more

Marin Software’s digital marketing solution as a short way of streamlining and finding a scalable solution...

Al Drazhev

How BizCover is boosting search advertising success

Read more

Latest Podcast

More podcasts

Sign in