Microsoft's 'Bing Boards' allows users to curate search results

Over the next few weeks, Microsoft's Bing will experiment with allowing a select group of users to curate search results, called Bing Boards

Microsoft's 'Bing Boards' allows users to curate search results
Microsoft's 'Bing Boards' allows users to curate search results
  • Microsoft's 'Bing Boards' allows users to curate search results
  • The Bing Board appears to the right of search results.
View all images

Microsoft's push to make its Bing search engine more social will take it in a new direction--actually letting a select group of users curate results.

Microsoft's "experiment," known as Bing Boards, will allow a small group of food and lifestyle bloggers, experts, and social influencers to cultivate their own selection of search results on a given topic. The Board will be a visual collection of images, videos and links that tell the story from the blogger's point of view, Microsoft said.

These results won't replace the search result that Bing normally returns, but will sit alongside them within the middle column of Bing's search results, Chen Fang, program manager of Bing Experiences, said in a blog post.

When one searches Bing, the results show up in the middle of the page on a 4:3 screen, or on the left hand of a widescreen monitor. The Bing Board appears as a larger image to the right of the main search results. When clicked on, the Board opens up to a larger image, with additional links and images inside.

"Most people spend at least some time every day on sites dedicated to a particular area in which they have a special interest," Fang wrote. "It could be a hobby, a political or social issue, an area of pop culture: the topics are as varied as the people who are interested in them. Now, in the same way that we've brought knowledge from friends and recognised experts into search, we're providing a new way for passionate people to create highly specialised content, specifically for search."

Microsoft said that it will use a team of editors to bring on new contributors with content that  "shares an interesting point of view and is visually unique," a spokesman said an email, factoring in metrics such as traffic and online influence as well. In an example search, searching for "photo booth backdrop" generated a Bing Board by Chelsea Costa of Lovely Indeed, a DIY blog. All of the links within the Bing Board went to the Lovely Indeed site.

"Bing Boards are another way for creative online influencers to express their words, images and point of view on their passions and reach readers who are interested in the content they are producing," Microsoft representatives said in response to a question about whether bloggers would be responsible for curating third-party content.

Microsoft said that the Bing Boards are but one of hundreds of minor tweaks Microsoft engineers apply to the site on a regular basis. "Most are nearly invisible, ranging from small tweaks to the search algorithm, to changes in our ad selection, to optimisations in the colour, size, and placement of features," Fang wrote.

Microsoft fully on board with social

About 17.4 per cent of all US search results are returned via Bing, according to May data collected by comScore. That puts Microsoft a distant second to Google, which controls 66.7 per cent of the U.S. search market.

In 2010, Microsoft and Facebook joined forces to create an instant personalisation feature for search results, with some results tagged as "Liked by your Facebook Friends." The partnership grew closer over time: Microsoft added a "social" column to allow users to ask questions of Twitter and Facebook friends, and then integrated results if those friends had commented, liked, or referred content from a variety of social networks, including LinkedIn and even Google+. Bing even allowed users to search Facebook Photos, if logged in, via a feature that predated Facebook's own Graph Search.

In March of this year, Bing added Facebook and Twitter data to people searches. And in May, Bing allowed users to comment and Like search results, directly on the Bing site.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Latest Videos

Launch marketing council Episode 5: Retailer and supplier

In our fifth and final episode, we delve into the relationship between retailer and supplier and how it drives and influences launch marketing strategies and success. To do that, we’re joined by Campbell Davies, group general manager of Associated Retailers Limited, and Kristin Viccars, marketing director A/NZ, Apex Tool Group. Also featured are Five by Five Global managing director, Matt Lawton, and CMO’s Nadia Cameron.

More Videos

Nowadays, when everything is being done online, it is good to know that someone is trying to make an improvement. As a company, you are o...

Marcus

10 lessons Telstra has learnt through its T22 transformation

Read more

Check out tiny twig for comfy and soft organic baby clothes.

Morgan mendoza

Binge and The Iconic launch Inactivewear clothing line

Read more

NetSuite started out as a cloud-based provider of Enterprise Resource Planning software or as NetSuite solution provider, which companies...

talalyousaf

NetSuite to acquire Bronto's digital marketing platform for US$200m

Read more

Thanks for sharing this post, its really good information I get through this blog.CDPO Online Exam Training

Infosectrain01

3 ways Booking.com is improving its B2B marketing game

Read more

Time is of the essence, especially for customer service teams. With chatbots, you can interact and assist customers at a larger scale, al...

Jai

Triple-digit customer database growth, personalised engagement become reality for Stone & Wood

Read more

Blog Posts

Getting privacy right in a first-party data world

With continued advances in marketing technology, data privacy continues to play catchup in terms of regulation, safety and use. The laws that do exist are open to interpretation and potential misuse and that has led to consumer mistrust and increasing calls for a stronger regulatory framework to protect personal information.

Furqan Wasif

Head of biddable media, Tug

​Beyond greenwashing: Why brands need to get their house in order first

Environmental, Social and (Corporate) Governance is a hot topic for brands right now. But before you start thinking about doing good, Craig Flanders says you best sort out the basics.

Craig Flanders

CEO, Spinach

​The value of collaboration: how to keep it together

Through the ages, from the fields to the factories to the office towers and now to our kitchen tables, collaboration has played a pivotal role in how we live and work. Together. We find partners, live as families, socialise in groups and work as teams. Ultimately, we rely on these collaborative structures to survive and thrive.

Rich Curtis

CEO, FutureBrand A/NZ

Sign in