5 things marketers need to do to get better in buy in when presenting
Presentations are a marketer’s best friend. They can be a concise, targeted and effective form of communication with the potential to make a real impact on your audience.
Omnicom Media Group to deploy Salesforce Marketing Cloud worldwide
Annalect division will build a range of social marketing technology services for its 5000 clients using Salesforce social listening, publishing and advertising tools
The Omnicom Media Group is deploying Salesforce Marketing Cloud as the core platform for its social marketing offerings under a deal described as the first of its kind for the agency group.
Omnicom’s Annalect division will build a range of social marketing technology services for its global customer base using Salesforce tools such as Radian6 for social listening, Salesforce Buddy Media for publishing, and Social.com to maintain advertising. The agency said the new technology will play a vital role by allowing staff to leverage data and insights during planning and activation cycles for its 5000 clients.
Omnicom and Salesforce are also building social media command centres in the agency group’s key regional offices including London, San Francisco and New York.
“Omnicom Media Group and Salesforce.com share a common vision of helping our customers build connections in ways via cloud, social and mobile technologies,”Annalect CEO, Scott Hagedorn, said. The company said it chose Salesforce for functionality and the ability to scale at speed.
“Our ambition is to build towards a complete integrated marketing workflow grounded in social,” Hagedorn added.
Salesforce Marketing Cloud CMO, Michael Lazerow, claimed the technologies will allow Omnicom to effectively build its social listening, publishing and advertising prowess. “This new agreement… is a win for our mutual and future customers,” he said.
Salesforce.com is rapidly gearing itself up to become one the key marketing technology platform providers in this new world of two-way earned media, adding analytics and social listening to its core CRM platform through the acquisitions of Buddy Media and Radian6.
Earlier this month, Salesforce.com acquired email marketing vendor, ExactTarget, for US$1 billion in the largest deal in its company history.
Follow CMO on Twitter: @CMOAustralia, take part in the CMO Australia conversation on LinkedIn: CMO Australia, or join us on Facebook: https://www.facebook.com/CMOAustralia
Thanks Nadia for sharing this blog. It has really useful and amazing information about Salesforce Commerce Cloud and digital engagement w...
Holly Smith
Adidas taps data and technology smarts to build personalised digital engagement with consumers
clearly someone who's jealous and only comments from the safety of being behind their keyboard
Peter Sibson
The purpose of purpose - Brand science - CMO Australia
haters gonna hate
David Bentley
The purpose of purpose - Brand science - CMO Australia
Social Media is platform where people get connected to each other from the world and share their views and thoughts on any product. Socia...
Tejas Potfode
6 Ways to ramp up Social Media to Your Web Design
We can't overlook mobile. Each passing day people are on their phones more and more
This Is My South Bay
What the 5G revolution will do to mobile marketing