Omnicom Media Group to deploy Salesforce Marketing Cloud worldwide

Annalect division will build a range of social marketing technology services for its 5000 clients using Salesforce social listening, publishing and advertising tools

The Omnicom Media Group is deploying Salesforce Marketing Cloud as the core platform for its social marketing offerings under a deal described as the first of its kind for the agency group.

Omnicom’s Annalect division will build a range of social marketing technology services for its global customer base using Salesforce tools such as Radian6 for social listening, Salesforce Buddy Media for publishing, and Social.com to maintain advertising. The agency said the new technology will play a vital role by allowing staff to leverage data and insights during planning and activation cycles for its 5000 clients.

Omnicom and Salesforce are also building social media command centres in the agency group’s key regional offices including London, San Francisco and New York.

“Omnicom Media Group and Salesforce.com share a common vision of helping our customers build connections in ways via cloud, social and mobile technologies,”Annalect CEO, Scott Hagedorn, said. The company said it chose Salesforce for functionality and the ability to scale at speed.

“Our ambition is to build towards a complete integrated marketing workflow grounded in social,” Hagedorn added.

Salesforce Marketing Cloud CMO, Michael Lazerow, claimed the technologies will allow Omnicom to effectively build its social listening, publishing and advertising prowess. “This new agreement… is a win for our mutual and future customers,” he said.

Salesforce.com is rapidly gearing itself up to become one the key marketing technology platform providers in this new world of two-way earned media, adding analytics and social listening to its core CRM platform through the acquisitions of Buddy Media and Radian6.

Earlier this month, Salesforce.com acquired email marketing vendor, ExactTarget, for US$1 billion in the largest deal in its company history.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO Australia conversation on LinkedIn: CMO Australia, or join us on Facebook: https://www.facebook.com/CMOAustralia

Join the CMO newsletter!

Error: Please check your email address.
Show Comments

Supporting Association

Blog Posts

​ Creating a purpose-driven brand

So you want to be a brand with purpose. But what does it actually mean to build a brand with real meaning?

Paul Chappell

Partner and managing director, Brand + Story

Customer experience crisis: Proactively mitigating the risk of broken promises

Last Friday, three weeks after United Airline’s spectacular customer experience disaster, customers received a letter from the company’s CEO, Oscar Munoz.

The politics of branding

There have been some real doozies lately. I’m speaking of campaigns where brands have dipped their toe in - or jump straight into the deep end – of the political spectrum, aligning with social causes that seem to be the flavour of the day.

Paul Chappell

Partner and managing director, Brand + Story

Grate post, thanks for the post.No matter what your business is, if you do no not rank among the top most search results of Google, Yahoo...

Rahul

Image intelligence:10 must-see infographics for marketers

Read more

Thank you Shane Blandford for carrying my Smarketing vision into KM !

Peter Strohkorb

​CMO Interview: Why aligning sales and marketing drives innovation at Konica Minolta

Read more

Thanks for helping me putting those threads of thoughts together. Simplification and connection - neat idea.

Mark Bayly

Tips from IAG on how to craft human-centred design

Read more

The problem with Box is that they made a couple of big mistakes - they first hired a bunch of unprepared kids and gave them big roles and...

Tim Woods

CMO interview: Why Box's marketing chief is rewarding staff for failing

Read more

At this point, being hit hard will also be subject for a detailed study. In honesty, too early to tell but there are precedents to follow...

Sean Lindeman

Australian Government to abolish 457 visa program

Read more

Latest Podcast

More podcasts

Sign in