Omnicom Media Group to deploy Salesforce Marketing Cloud worldwide

Annalect division will build a range of social marketing technology services for its 5000 clients using Salesforce social listening, publishing and advertising tools

The Omnicom Media Group is deploying Salesforce Marketing Cloud as the core platform for its social marketing offerings under a deal described as the first of its kind for the agency group.

Omnicom’s Annalect division will build a range of social marketing technology services for its global customer base using Salesforce tools such as Radian6 for social listening, Salesforce Buddy Media for publishing, and Social.com to maintain advertising. The agency said the new technology will play a vital role by allowing staff to leverage data and insights during planning and activation cycles for its 5000 clients.

Omnicom and Salesforce are also building social media command centres in the agency group’s key regional offices including London, San Francisco and New York.

“Omnicom Media Group and Salesforce.com share a common vision of helping our customers build connections in ways via cloud, social and mobile technologies,”Annalect CEO, Scott Hagedorn, said. The company said it chose Salesforce for functionality and the ability to scale at speed.

“Our ambition is to build towards a complete integrated marketing workflow grounded in social,” Hagedorn added.

Salesforce Marketing Cloud CMO, Michael Lazerow, claimed the technologies will allow Omnicom to effectively build its social listening, publishing and advertising prowess. “This new agreement… is a win for our mutual and future customers,” he said.

Salesforce.com is rapidly gearing itself up to become one the key marketing technology platform providers in this new world of two-way earned media, adding analytics and social listening to its core CRM platform through the acquisitions of Buddy Media and Radian6.

Earlier this month, Salesforce.com acquired email marketing vendor, ExactTarget, for US$1 billion in the largest deal in its company history.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO Australia conversation on LinkedIn: CMO Australia, or join us on Facebook: https://www.facebook.com/CMOAustralia

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

Designing for a cashless society

More movement has been made toward a cashless society recently, and already we are starting to see enormous implications across our society.

Katja Forbes

Founder and chief, sfyte

Setting advertising objectives for financial performance

I’ll often be talking to clients and at some point say, ‘the most important thing is justifying price’. Then moments later, ‘the most important thing is increasing the size of your customer base’.

Kyle Ross

Strategist, TRP

5 common mistakes to avoid in scalable customer experience

CX is about future-proofing your business by ensuring that your commercial model is always looped into your customers' needs, perceptions, values, beliefs, motivators, and detractors.

Tom Uhlhorn

Founder and strategy director, Tiny CX

Thanks for writing about chatbots. Definitely bots have the exciting future when it comes to customer engagement, transactional and conve...

Giridhar Prathap Reddy

Australian Open chalks up strong ticket sales with chatbot

Read more

Hello, where are the explanations of all the levels explained? I'd like to review this with a couple of colleagues. Thanks.

Melinda Gonzalez

CMO launches CMO CX, debuts customer experience maturity assessment

Read more

A great and accurate commentary - today we rarely get true personalisation. On web journeys cookies or logins remember who we are, what w...

Ian Moyse

Salesforce: Personalisation is a long way off what consumers now expect

Read more

Very nice information !! We provide almost every indian satta matka games with fast results. Online Matka play becomes easy with genuine ...

rsgame

Image intelligence:10 must-see infographics for marketers

Read more

One of the best example for email marketing!!This post has completely explained the power of email marketing and how it is beneficial to...

Abhinav Mohan

How email marketing automation is helping this Aussie electrical wholesaler enter the digital age

Read more

Latest Podcast

More podcasts

Sign in