A Brand for social justice
In 2020, brands did something they’d never done before: They spoke up about race.
Omnicom Media Group to deploy Salesforce Marketing Cloud worldwide
Annalect division will build a range of social marketing technology services for its 5000 clients using Salesforce social listening, publishing and advertising tools
The Omnicom Media Group is deploying Salesforce Marketing Cloud as the core platform for its social marketing offerings under a deal described as the first of its kind for the agency group.
Omnicom’s Annalect division will build a range of social marketing technology services for its global customer base using Salesforce tools such as Radian6 for social listening, Salesforce Buddy Media for publishing, and Social.com to maintain advertising. The agency said the new technology will play a vital role by allowing staff to leverage data and insights during planning and activation cycles for its 5000 clients.
Omnicom and Salesforce are also building social media command centres in the agency group’s key regional offices including London, San Francisco and New York.
“Omnicom Media Group and Salesforce.com share a common vision of helping our customers build connections in ways via cloud, social and mobile technologies,”Annalect CEO, Scott Hagedorn, said. The company said it chose Salesforce for functionality and the ability to scale at speed.
“Our ambition is to build towards a complete integrated marketing workflow grounded in social,” Hagedorn added.
Salesforce Marketing Cloud CMO, Michael Lazerow, claimed the technologies will allow Omnicom to effectively build its social listening, publishing and advertising prowess. “This new agreement… is a win for our mutual and future customers,” he said.
Salesforce.com is rapidly gearing itself up to become one the key marketing technology platform providers in this new world of two-way earned media, adding analytics and social listening to its core CRM platform through the acquisitions of Buddy Media and Radian6.
Earlier this month, Salesforce.com acquired email marketing vendor, ExactTarget, for US$1 billion in the largest deal in its company history.
Follow CMO on Twitter: @CMOAustralia, take part in the CMO Australia conversation on LinkedIn: CMO Australia, or join us on Facebook: https://www.facebook.com/CMOAustralia
Great content and well explained. Everything you need to know about Digital Design, this article has got you covered. You may also check ...
Ryota Miyagi
Why the art of human-centred design has become a vital CX tool
Interested in virtual events? If you are looking for an amazing virtual booth, this is definitely worth checking https://virtualbooth.ad...
Cecille Pabon
Report: Covid effect sees digital events on the rise long-term
Thank you so much for sharing such an informative article. It’s really impressive.Click Here & Create Status and share with family
Sanwataram
Predictions: 14 digital marketing predictions for 2021
Nice!https://www.live-radio-onli...
OmiljeniRadio RadioStanice Uzi
Google+ and Blogger cozy up with new comment system
Awesome and well written article. The examples and elements are good and valuable for all brand identity designs. Speaking of awesome, ch...
Ryota Miyagi
Why customer trust is more vital to brand survival than it's ever been