Omnicom Media Group to deploy Salesforce Marketing Cloud worldwide

Annalect division will build a range of social marketing technology services for its 5000 clients using Salesforce social listening, publishing and advertising tools

The Omnicom Media Group is deploying Salesforce Marketing Cloud as the core platform for its social marketing offerings under a deal described as the first of its kind for the agency group.

Omnicom’s Annalect division will build a range of social marketing technology services for its global customer base using Salesforce tools such as Radian6 for social listening, Salesforce Buddy Media for publishing, and Social.com to maintain advertising. The agency said the new technology will play a vital role by allowing staff to leverage data and insights during planning and activation cycles for its 5000 clients.

Omnicom and Salesforce are also building social media command centres in the agency group’s key regional offices including London, San Francisco and New York.

“Omnicom Media Group and Salesforce.com share a common vision of helping our customers build connections in ways via cloud, social and mobile technologies,”Annalect CEO, Scott Hagedorn, said. The company said it chose Salesforce for functionality and the ability to scale at speed.

“Our ambition is to build towards a complete integrated marketing workflow grounded in social,” Hagedorn added.

Salesforce Marketing Cloud CMO, Michael Lazerow, claimed the technologies will allow Omnicom to effectively build its social listening, publishing and advertising prowess. “This new agreement… is a win for our mutual and future customers,” he said.

Salesforce.com is rapidly gearing itself up to become one the key marketing technology platform providers in this new world of two-way earned media, adding analytics and social listening to its core CRM platform through the acquisitions of Buddy Media and Radian6.

Earlier this month, Salesforce.com acquired email marketing vendor, ExactTarget, for US$1 billion in the largest deal in its company history.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO Australia conversation on LinkedIn: CMO Australia, or join us on Facebook: https://www.facebook.com/CMOAustralia

Join the newsletter!

Error: Please check your email address.
Show Comments

Blog Posts

Maintaining trust in a sceptical world: The power of brand trust

The faith people have in brands creates opportunity for those brands to become trusted advisors. In turn, this builds success by increasing the brand’s profile, letting it broaden its product offering and driving stronger customer loyalty.

Dan Ratner

managing director, uberbrand

When growth stalls: How to boost growth in large organisations

The push to start new businesses continues. In Q1 2017, the number of seed and angel deals increased by 1.4 per cent compared to Q1 2016.

Con Frantzeskos

CEO, Penso

Why we need diversity in marketing

​When we read articles about the need for increased diversity in marketing land, it is often through the lens of gender.

Jodie Sangster

CEO, ADMA

Interesting insight, well explained and the examples are just apt.Thanks for sharing!

FreshMindIdeas

The politics of branding - Brand science - CMO Australia

Read more

When the world that we live in floods with gigabytes of content every day, we have to learn to be selective about it. Such educational we...

Paulina Cameron

ADMA launches education program to tackle viewability, ad fraud and brand safety

Read more

Hi, i am an Aistralian ALK patient, been on xalkori dec 13 to oct 15 and achieved remission of disease, since been on Ceritinib until no...

gary packer

Pfizer Australia adopts AI-powered digital analyst tool for sales and marketing decision making

Read more

Hi James, shouldn't marketers also be focusing on collecting and utilizing up to date first-party profiling data on customers so that mes...

Tom

3 ways customer data can increase online sales conversion

Read more

Wouldn't reconnecting with younger consumers be in direct contravention of the code on alcohol advertising?

Tim Palmer

Vodka Cruiser reconnects with younger consumers via category-first Facebook Live campaign

Read more

Latest Podcast

Getting Intimate with CX Ep 5: Tammy Marshall, founder, The B Hive

How much of customer experience is having the foresight to know what those individuals might like, versus asking them? In Episode 5 of this new podcast series, BrandHook MD, Pip Stocks, talks with Tammy Marshall about the importance of asking your customers questions, how consistency plays a role in engagement, but how the unexpected adds extra value.

More podcasts

Sign in