It's official: Google buys Waze with an eye toward enhancing Maps

The terms of the deal, which had been expected for several days, were not disclosed

Waze is a crowdsourced mobile app for navigating traffic and roads.
Waze is a crowdsourced mobile app for navigating traffic and roads.
  • Waze is a crowdsourced mobile app for navigating traffic and roads.
  • Waze is a crowdsourced mobile app for navigating traffic and roads.
  • Waze is a crowdsourced mobile app for navigating traffic and roads.
View all images

Google is buying the crowdsourced mapping app developer Waze, in a move geared toward adding more real-time navigation tools to its own Maps software, the company announced Tuesday.

The terms of the deal were not disclosed, though early reports had said that the price could be as high as US$1.3 billion.

The Waze mobile app is designed to offer "smarter" real-time navigation by letting users share road reports on accidents, police checkpoints or other obstacles along driving routes.

The idea behind the app, which is available on a range of mobile devices, is to give people a "heads-up" of what's to come on the road. On its homepage, Waze claims to have 30 million users.

"We're excited about the prospect of enhancing Google Maps with some of the traffic update features provided by Waze and enhancing Waze with Google's search capabilities," said Brian McClendon, vice president, Geo at Google, in a blog post.

"We welcome [Waze] to Google and look forward to working with them in our ongoing effort to make a comprehensive, accurate and useful map of the world," he said.

The team at Google "share[s] our vision of a global mapping service, updated in real time by local communities, and wish to help us accelerate," said Waze CEO Noam Bardin, on the company's blog.

Waze's product development team will remain in Israel, Google said. The company also operates offices in Palo Alto, California, just a short distance from Google's headquarters in Mountain View, California.

"Nothing practical will change here at Waze," Bardin said. "We will maintain our community, brand, service and organization -- the community hierarchy, responsibilities and processes will remain the same."

Bardin acknowledged that Waze had considered "many options" before its acquisition by Google was finalized. Apple and Facebook were two such suitors, reportedly.

Waze's social traffic reporting features could indeed help to add more social functionality to Google's mapping software, some analysts have said.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

5 things marketers need to do to get better in buy in when presenting

Presentations are a marketer’s best friend. They can be a concise, targeted and effective form of communication with the potential to make a real impact on your audience.

Emma Bannister

Founder and CEO, Presentation Studio

How to overcome negative habitual thinking

One of the greatest challenges facing senior leaders today is what’s going on in their own head.

Lisa Stephenson

Author, success coach, consultant

The purpose of purpose

Everyone knows the 4 P’s of marketing: Price, product, promotion and place. There is now a fifth ‘P’ in the marketing mix.

Thanks Nadia for sharing this blog. It has really useful and amazing information about Salesforce Commerce Cloud and digital engagement w...

Holly Smith

Adidas taps data and technology smarts to build personalised digital engagement with consumers

Read more

clearly someone who's jealous and only comments from the safety of being behind their keyboard

Peter Sibson

The purpose of purpose - Brand science - CMO Australia

Read more

haters gonna hate

David Bentley

The purpose of purpose - Brand science - CMO Australia

Read more

Social Media is platform where people get connected to each other from the world and share their views and thoughts on any product. Socia...

Tejas Potfode

6 Ways to ramp up Social Media to Your Web Design

Read more

We can't overlook mobile. Each passing day people are on their phones more and more

This Is My South Bay

What the 5G revolution will do to mobile marketing

Read more

Latest Podcast

More podcasts

Sign in