It's official: Google buys Waze with an eye toward enhancing Maps

The terms of the deal, which had been expected for several days, were not disclosed

Waze is a crowdsourced mobile app for navigating traffic and roads.
Waze is a crowdsourced mobile app for navigating traffic and roads.
  • Waze is a crowdsourced mobile app for navigating traffic and roads.
  • Waze is a crowdsourced mobile app for navigating traffic and roads.
  • Waze is a crowdsourced mobile app for navigating traffic and roads.
View all images

Google is buying the crowdsourced mapping app developer Waze, in a move geared toward adding more real-time navigation tools to its own Maps software, the company announced Tuesday.

The terms of the deal were not disclosed, though early reports had said that the price could be as high as US$1.3 billion.

The Waze mobile app is designed to offer "smarter" real-time navigation by letting users share road reports on accidents, police checkpoints or other obstacles along driving routes.

The idea behind the app, which is available on a range of mobile devices, is to give people a "heads-up" of what's to come on the road. On its homepage, Waze claims to have 30 million users.

"We're excited about the prospect of enhancing Google Maps with some of the traffic update features provided by Waze and enhancing Waze with Google's search capabilities," said Brian McClendon, vice president, Geo at Google, in a blog post.

"We welcome [Waze] to Google and look forward to working with them in our ongoing effort to make a comprehensive, accurate and useful map of the world," he said.

The team at Google "share[s] our vision of a global mapping service, updated in real time by local communities, and wish to help us accelerate," said Waze CEO Noam Bardin, on the company's blog.

Waze's product development team will remain in Israel, Google said. The company also operates offices in Palo Alto, California, just a short distance from Google's headquarters in Mountain View, California.

"Nothing practical will change here at Waze," Bardin said. "We will maintain our community, brand, service and organization -- the community hierarchy, responsibilities and processes will remain the same."

Bardin acknowledged that Waze had considered "many options" before its acquisition by Google was finalized. Apple and Facebook were two such suitors, reportedly.

Waze's social traffic reporting features could indeed help to add more social functionality to Google's mapping software, some analysts have said.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

Data has the power to build or burn brands

A brand can be severely wounded by use or misuse of any of its assets and you could say data has the greatest power of all to inflict damage.

Lucy Acheson

Head of data strategy and customer experience, LIDA

Totto and your inorganic future

At Cannes Lions this year we’ve been treated to many artificial intelligence (AI) insights. It’s one of the major discourses of our time.

Richard Brett

CEO, opr

Personas of one and the rise of ‘always there’ marketing

I’ve got some bad news. The ‘always on’ marketing approach that many companies have only just fully implemented is already out of date.

Nigel Roberts

Founding partner and strategy lead, Yell

Promotion is difficult. You should be able to do it. Sometimes it turns out bad, and when you turn to professionals, it turns out well - ...

Jordan Samuil

Village Roadshow partners with Lion for pourage rights and promotional partnership

Read more

This is very good news for Australian SMEs as ActiveCampaign is an very powerful marketing automation / email marketing tool that costs a...

Lawrence

SMB marketing automation provider sets up Asia Pac HQ in Sydney

Read more

Thanks for the info! If you are looking for commercial real estate in Mumbai, visit us at Jagaha.com! We have over 20,000 verified proper...

Gizelle

Salesforce ups the Marketing Cloud ante with Datorama acquisition

Read more

Completely agree! For the best commercial properties in Mumbai, visit our website - Jagaha!

Gizelle

Salesforce ups the Marketing Cloud ante with Datorama acquisition

Read more

Carisoprodol is used for treatment of pain.so it has some amount of drug use it carefully . Get its complete usage and prescription from ...

jensons henry

CMO profile: The strategy behind Cash Converters brand and customer experience reboot

Read more

Latest Podcast

More podcasts

Sign in