Samsung exec: Smartphone of the future is bringing a technical design revolution

The smartphone of the future is going to require a "revolution" in thinking about technical design

AUSTIN, Texas -- The smartphone of the future is going to require a "revolution" in thinking about technical design and "not enough people are prepared" for the challenges coming in here years, the president of Samsung Electronics said in his keynote at the Design Automation Conference (DAC) here today.

Based on the chip and electronic design automation (EDA) in existence today, the industry has done well with smartphones so far and will roll along for the next two or three years, said Dr. NamSung ("Stephen") Woo, president of Samsung Electronics and general manager of the System LSI business. But the smartphone of the future is going to be one that has a flexible screen that can be folded like a handkerchief, plus better and new applications and high-end cameras that demand a profound design overhaul.

[ ANALYSIS:Why BlackBerry's tepid tablet strategy could be its fatal flaw]

Putting forward a vision of the future smartphone, Woo suggested the broader semiconductor industry and the electronic-design automation industry, the audience he was addressing, and Samsung, too, need to do things a lot differently than they do today.

"We still have to use over a dozen chips to build a smartphone," said Woo. But smartphones are being asked to perform more services, such as voice command, location-based services, Web browsing and applications like gaming, as display-screen resolution and camera sensors improve dramatically. The basic engineering design challenge that relates to space, battery, low-power and heat level is soon going to hit a sort of crunch time.

That's because of the advent of "flexible display," a bendable screen that can fold up like a handkerchief and be unfolded again for use, Woo said.

Flexible screens, an innovation first shown by Samsung, is clearly a "disruptive technology," said Woo. It not only "requires a new look" for a smartphone, it calls for the need of a "system on a chip" which doesn't really exist today, he pointed out. "Still what we have is a system on a dozen chips, not a system on a chip."

It's going to require new technologies for three to five years from now to meet the challenges of the smartphone of the future. But today, the industry is not yet pointed toward it. "We are not there. We are walking one way that's good so far," said Woo, but Samsung, like others, "may have to shift our direction to address this challenge."

Ellen Messmer is senior editor at Network World, an IDG publication and website, where she covers news and technology trends related to information security. Twitter: @MessmerE. Email: emessmer@nww.com.

Read more about anti-malware in Network World's Anti-malware section.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

Using artificial intelligence to surprise your customers

​We have expected artificial intelligence (AI) will become part of our everyday lives for quite some time.

Katja Forbes

Founder and chief, sfyte

Is customer segmentation dead?

Ginni Rometty, the CEO of IBM, announced the death of customer segmentation five years ago saying, "The shift is to go from the segment to the individual. She might have been a bit premature for most marketers, but if customer segmentation isn't dead yet, it's definitely on life support.

Richard Taylor

Senior digital strategist, Spinach

How people buy brands

Andrew Ehrenberg was a giant in the field of marketing science. He believed scientific methods could reveal law-like patterns of how people buy. In this post, I summarise one of Ehrenberg’s most important discoveries and its implications on how people buy brands.

Kyle Ross

Strategist, TRP

What a great article. Thanks for sharing. Today Digital Marketing is the basic need for a business to survive. As online presence is very...

Ecomsolver Private Limited

Want to master digital transformation? Stop thinking about your own problems

Read more

Feeling grateful that customer led digital transformation could improve business and generate more business growth. Many companies are no...

Lilly Lawrence

How a customer-led digital transformation has helped this CMO generate $6m in incremental business

Read more

If a business games me happy than there is a higher chance I will go to them.

Martinez

The Iconic: becoming customer-focussed transformed our business

Read more

That’s a great example of surprising AR ad that went viral because it was first of its kind. Probably a similar effect to some scale can ...

Natasha Kvitka

Using artificial intelligence to surprise your customers

Read more

Hey there! it is a really meaningful post. I too have written a few similar articles about SEM, SEO, Social Media, Digital Marketing Tren...

Rohit

Digital advertising continues to dominate marketing budgets

Read more

Latest Podcast

More podcasts

Sign in